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The Dragonfly Effect
21,99 € *
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Anbieter: buecher
Stand: 04.06.2020
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The Dragonfly Effect
21,99 € *
ggf. zzgl. Versand

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Anbieter: buecher
Stand: 04.06.2020
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Mark Zuckerberg: The Face Behind Facebook , Hör...
9,95 € *
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Mark Zuckerberg, the 28-year-old founder of Facebook, is not only the youngest self-made billionaire in history, he was worth $19.1 billion right after Facebook's initial public offering. Although his meteoric rise had lost some of its luster after the IPO, he is now considered by many to be one of the most influential persons in the information age. His impact on American culture is virtually unprecedented. And the company he controls so carefully, Facebook, has become a major social, commercial, and advertising international force. The 2010 film, Social Network did not portray him in the kindest light, but was it a work of fact or fiction? Separating fiction from fact, award-winning author Daniel Alef, tells the true story of Zuckerberg's meteoric rise and his indelible mark on the evolution of American culture through social networking and now advertising. The curly-haired wunderkind rubs elbows with Bill Gates, Warren Buffett, Rupert Murdoch, Donald Graham, and other prominent players in today's business, technological, and media world and is an emerging philanthropist. 1. Language: English. Narrator: Baron Ron Herron. Audio sample: http://samples.audible.de/bk/deka/000001/bk_deka_000001_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.06.2020
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The Dragonfly Effect , Hörbuch, Digital, 1, 281min
9,95 € *
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Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book: Reveals the four "wings" of the Dragonfly Effect - and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results - whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change. 1. Language: English. Narrator: Andy Smith. Audio sample: http://samples.audible.de/bk/adbl/002825/bk_adbl_002825_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.06.2020
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Audible Technology Review, August 2014, Hörbuch...
9,95 € *
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You’ll learn how Facebook is pushing beyond data-driven studies on voting, sharing, and organ-donation prompts, to make people feel good or bad. You’ll hear how inventor and futurist Ray Kurzweil is working with Google to apply his theory of intelligence to understanding online information. You’ll learn how Amazon’s Fire Phone could make visual search easier, better, and more popular. You’ll hear how IBM is working on a new computer chip – which could be up to five times faster than current transistors. You’ll learn how smart homes will require unprecedented effort to ensure not just security but also usability. And you’ll hear news from the worlds of Biomedicine, Technology and Communications. 1. Language: English. Narrator: Todd Mundt. Audio sample: http://samples.audible.de/pe/trev/140801/pe_trev_140801_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.06.2020
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The CEO of Technology: Lead, Reimagine, and Rei...
9,95 € *
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The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment. These stories provide valuable lessons that don't come from a classroom, but only from the in-the-trenches experience of the world's best leaders - coupled with a groundbreaking leadership approach designed for the demands of today's markets, to give you the ultimate CIO handbook. You'll learn how to maximize the value of your greatest asset - your team - and how to drive performance to unprecedented levels. You'll discover how great leaders communicate business strategy across the modern enterprise, and become a driving force behind your organization's success. 1. Language: English. Narrator: Stephen Bel Davies. Audio sample: http://samples.audible.de/bk/gdan/002895/bk_gdan_002895_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.06.2020
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The Dark Net
12,99 € *
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An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit-a world of Google, Facebook, and Twitter-lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin and Silk Road, of radicalism and pornography. This is the Dark Net. In this important and revealing book, Jamie Bartlett takes us deep into the digital underworld and presents an extraordinary look at the internet we don't know. Beginning with the rise of the internet and the conflicts and battles that defined its early years, Bartlett reports on trolls, pornographers, drug dealers, hackers, political extremists, Bitcoin programmers, and vigilantes-and puts a human face on those who have many reasons to stay anonymous. Rich with historical research and revelatory reporting, The Dark Net is an unprecedented, eye-opening look at a world that doesn't want to be known.

Anbieter: buecher
Stand: 04.06.2020
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The Dark Net
12,99 € *
ggf. zzgl. Versand

An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit-a world of Google, Facebook, and Twitter-lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin and Silk Road, of radicalism and pornography. This is the Dark Net. In this important and revealing book, Jamie Bartlett takes us deep into the digital underworld and presents an extraordinary look at the internet we don't know. Beginning with the rise of the internet and the conflicts and battles that defined its early years, Bartlett reports on trolls, pornographers, drug dealers, hackers, political extremists, Bitcoin programmers, and vigilantes-and puts a human face on those who have many reasons to stay anonymous. Rich with historical research and revelatory reporting, The Dark Net is an unprecedented, eye-opening look at a world that doesn't want to be known.

Anbieter: buecher
Stand: 04.06.2020
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Move Fast and Break Things: How Facebook, Googl...
9,95 € *
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Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape. But it didn't have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live. It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long. And if you think that's got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future. 1. Language: English. Narrator: Jonathan Taplin. Audio sample: http://samples.audible.de/bk/macm/001095/bk_macm_001095_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 04.06.2020
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