An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name. Whether you´re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here´s the truth: You are not so smart. You´re just as deluded as the rest of us-but that´s okay, because being deluded is part of being human. Growing out of David McRaney´s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them. But often these stories aren´t true. Each short chapter-covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency-is like a psychology course with all the boring parts taken out. Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn´t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE´s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You´ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative-and your business as a whole. INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation. MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement. MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do. If you´ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you´re doing. By following 10 key principles, you´ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You´ll hear the personal insights of the world´s greatest business leaders and the professional triumphs (and tumbles) of the world´s biggest brands. You´ll learn how to hire and inspire the rare creative ´´unicorns´´ who turn marketing into magic. You´ll find new ways to turn data into ideas and obstacles into opportunities. You´ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers. In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
A feel good memoir presenting the silly but true life of a police Sergeant on the Isles of Scilly. Based on the popular Facebook page ´Isle of Scilly Police Force´, which has more than 50,000 followers.
The one with the poison pen letter For the first time in her career as Botswana´s no.1 lady detective, Mma Ramotswe suffers a blow to her faith in the goodness of humanity (and of her neighbours in particular) when she receives a threatening letter. But she does not let this swerve her from the sad plight of an orphan who appeals to her for help in finding her true family. Meanwhile, at Zebra Drive, Mma Ramotswe´s beloved husband Mr J. L. B. Matekoni is searching for an expensive miracle for their own foster daughter Motholeli. ´Exceptional charm´ Daily Mail ´Triumphant´ Sunday Times Discover the world of Alexander McCall Smith and his other books at alexandermccallsmith.co.uk [Facebook logo]
Discover and experience Munich - now in English, too! The Bavarian capital is characterised by its unique mix of old and new, tradition and progress. Munich is a true sight and welcomes each year thousands of visitors with great hospitality, attractive offers and winsome charm. With POLYGLOTT on tour, travelers get to know Munich´s genuine and dazzling sides. The classic amongst travel experts presents the city´s main sights on 15 individual and elaborated tours. Author Karin Baedeker takes visitors on a ramble through the city´s versatile districts: a trip along the Isar through the most beautiful parks and gardens, an exploration of Munich´s considerable and active art scene or tours to its manifold and relaxing surroundings... That way, travellers get to know the city´s authentic and most recommendable sides. A chapter on local flair and first-class tips provide information and hints for a pleasant and exciting stay, including e.g. hints on how to capture luck in the city centre or information on the city´s most spectacular vistas. Furthermore, tips for exceptional souvenirs, insights on local peculiarities, recommendations on true musts and advice against things that should be avoided, guide visitors skilfully and cleverly through Munich. A large pull-out map supports full orientation. Additionally, 80 helpful stickers can be fixed onto it for individual planning. At a gaze: - chapter on the author´s view of the city, local flair, 50 tips for a stay and a look behind the city´s secrets - pull-out map with 80 stickers and a page for personal notes - POLYGLOTT on the web: www.polyglott.de or on facebook
Kaplan´s GRE Prep 2020 guides you through your GRE prep step-by-step-get an advantage on test day with our proven strategies, math skills review, and online test to help you practice your pacing. The Best Practice One full-length online practice test helps you practice in the same computer-based format you´ll see on test day. One brand-new full-length practice test included in the book for easier reference and review. More than 650 practice questions with detailed explanations, including new questions for this edition. Chapters on each GRE question type and math skill, with practice sets for each. Personalize your online study plan with an individual performance summary. Questions have been reviewed, revised and updated by Kaplan´s all-star expert faculty. Expert Guidance GRE Prep 2020 comes with one-on-one academic support from Kaplan faculty via our Facebook page: facebook.com/KaplanGradPrep We know the test: The Kaplan team has spent years studying every GRE-related document available. Kaplan´s experts ensure our practice questions and study materials are true to the test. We invented test prep-Kaplan (www.kaptest.com) has been helping students for 80 years. Our proven strategies have helped legions of students achieve their dreams. Want more practice tests, a customizable Qbank, and expert video lessons? Try GRE Prep Plus 2020.
Most companies today have innovation envy. They yearn to come up with a gamechanging innovation like Apple´s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovativethey spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business , Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to anotherfrom mystery (something we can´t explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
Kaplan´s GRE Prep Plus 2020 guides you through the GRE step-by-step, with expert strategies, essential content review, and five online practice tests. Get an advantage on test day with our proven test-taking strategies, math skills review, and one-year access to online practice and lessons. The Best Practice Five full-length online tests help you practice in the same computer-based format you´ll see on test day. One full-length practice test included in the book for easier reference and review. More than 1,700 questions with detailed explanations, including brand new questions for this edition. Personalize your study plan with the individual performance summary you´ll receive after each online practice test. Customize your practice with a 500-question online Qbank that lets you select problems by topic and difficulty. Chapters on each GRE question type and math skill, with practice sets for each. Questions have been reviewed, revised and updated by Kaplan´s all-star expert faculty. Efficient Strategies and Expert Guidance Expert videos on stress-reduction techniques and study planning tactics that can help you ace the GRE. GRE Prep Plus 2020 comes with one-on-one academic support from Kaplan faculty via our Facebook page: facebook.com/KaplanGradPrep We know the test: The Kaplan team has spent years studying every GRE-related document available. Kaplan´s experts ensure our practice questions and study materials are true to the test. We invented test prep-Kaplan (www.kaptest.com) has been helping students for 80 years. Our proven strategies have helped legions of students achieve their dreams.
The newly updated book dedicated to the selfie photography of Kim Kardashian, featuring sixty-four new pages of the latest snaps of Kim´s children, her immediate family, and some of the world´s most prominent figures. From her early beginnings as a wardrobe stylist, Kim Kardashian has catapulted herself into becoming one of the most recognizable celebrities in Hollywood. Hailed by many (including Givenchy designer Riccardo Tisci) as the modernday Marilyn Monroe, Kim has become a true American icon. With her curvaceous style, successful reality TV show Keeping Up with the Kardashians, DASH clothing store, makeup and perfume lines, and workout DVDs, she has acquired a massive fan following in the multi-millions. Through Instagram, Twitter, and Facebook, Kim connects with her legions of fans on a daily basis, sharing details of her life with her selfie photography. Widely regarded as a trailblazer of the selfie movement-a self-portrait for the digital age-Kim has mastered the art of taking flattering and highly personal photos of herself. This updated volume presents 64 new pages of some of Kim´s favorite selfies-from her favorite throwback images and current ultra-sexy glam shots to newly snapped selfies with Serena Williams, Hillary Clinton, and President Barack Obama-Selfish provides readers with a behind-the-scenes look into this larger-than-life star. This revised and expanded edition features previously unpublished images of her children and immediate family.