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O'Reilly The Facebook Marketing Book Buch 288 S...
15,75 € *
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.- Approach Facebook's complex environment with clear, actionable items- Make sense of the social networking world- Be familiar with the technologies you need for social network marketing- Explore tactics for using Facebook features, functionality, and protocols- Learn how to set specific campaign goals- Determine which Facebook features are relevant to your campaigns- Plan and execute Facebook marketing strategies- Measure the results of your campaigns with key performance indicators

Anbieter: Dodax AT
Stand: 19.01.2020
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Usage of Facebook to Promote Library's Services
37,00 € *
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The study examines the usage of facebook as social networking tool in libraries. The major areas which study covers regarding facebook are the reasons for its usage or usage refusal, its usage length and perceived benefits of its usage. Modern academic libraries provide the information needs of a more demanding and savvy new generation user group that prefers to reside in an open, self generated online environment largely supported by Web 2.0 technologies. To reach the users where they are, the libraries should revamp their service strategies by incorporating tools like Facebook. Facebook is a social interactive tool for library professionals who can be reshaped as an information and publicity tool, as a feedback instrument, as an interactive and collaborative learning medium and as a facility for library promotion.Simple random sampling technique has been used for selection of the sample and instrument used to conduct a survey was questionnaire filled by 100 students.

Anbieter: Dodax AT
Stand: 19.01.2020
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Usage of Facebook to Promote Library's Services
35,90 € *
ggf. zzgl. Versand

The study examines the usage of facebook as social networking tool in libraries. The major areas which study covers regarding facebook are the reasons for its usage or usage refusal, its usage length and perceived benefits of its usage. Modern academic libraries provide the information needs of a more demanding and savvy new generation user group that prefers to reside in an open, self generated online environment largely supported by Web 2.0 technologies. To reach the users where they are, the libraries should revamp their service strategies by incorporating tools like Facebook. Facebook is a social interactive tool for library professionals who can be reshaped as an information and publicity tool, as a feedback instrument, as an interactive and collaborative learning medium and as a facility for library promotion.Simple random sampling technique has been used for selection of the sample and instrument used to conduct a survey was questionnaire filled by 100 students.

Anbieter: Dodax
Stand: 19.01.2020
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The PayPal Official Insider Guide to Social Media
180,99 € *
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Demonstrating that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace, this book presents key social media sales strategies, tactics, action plans and real-world success stories for all kinds of sellers. It lays out strategies on how to use venues ranging from Twitter to Facebook to build momentum for sales via PayPal and Ebay It also provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Anbieter: Dodax AT
Stand: 19.01.2020
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The PayPal Official Insider Guide to Social Media
180,99 € *
ggf. zzgl. Versand

Demonstrating that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace, this book presents key social media sales strategies, tactics, action plans and real-world success stories for all kinds of sellers. It lays out strategies on how to use venues ranging from Twitter to Facebook to build momentum for sales via PayPal and Ebay It also provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.

Anbieter: Dodax
Stand: 19.01.2020
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Content Analysis of Crises Communication Messages
21,99 € *
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This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.

Anbieter: Dodax AT
Stand: 19.01.2020
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Content Analysis of Crises Communication Messages
21,99 € *
ggf. zzgl. Versand

This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.

Anbieter: Dodax
Stand: 19.01.2020
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How to Create the Next Facebook
35,29 € *
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In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebook's unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business.Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebook's startup success story. You'll learn how Facebook handled the very same situations your startup is confronting-from how it arrived at its mission statement to what its priorities were during its talent search process-before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didn't get everything right at first, author Tom Taulli painstakingly details the company's most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups.By the time you turn the final pages of How to Create the Next Facebook , you'll realize that Facebook is more than just a fun place to catch up with old friends, it is the ideal model to follow for those who, like you, are ready to build the world's next great startup.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot
How to Create the Next Facebook
35,29 € *
ggf. zzgl. Versand

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?How did a college student with no real-world business experience take a relatively simple idea and then, less than ten years later, turn it into a $100 billion dollar company? What specific steps did Facebook take along its journey to creating perhaps the most innovative startup of the 21st century? What approach did it take when pitching venture capitalists, and how did it go about forging its many strategic partnerships? And, most importantly, how can would-be founders learn and effectively utilize Facebook's unique techniques and strategies in their own startup efforts? In How to Create the Next Facebook, tech guru Tom Taulli answers all of these questions and more, crystallizing the process by which Facebook was shepherded from idea to IPO to provide a guided blueprint for budding entrepreneurs who are ready to start building their own great business.Regardless of what stage of development your startup is in, How to Create the Next Facebook provides you with clear, compelling, and ultimately actionable advice extracted from Facebook's startup success story. You'll learn how Facebook handled the very same situations your startup is confronting-from how it arrived at its mission statement to what its priorities were during its talent search process-before gaining access to all the concrete, practical guidance you need to make the right decisions for your company and continue moving forward with confidence. And, of course, because Facebook didn't get everything right at first, author Tom Taulli painstakingly details the company's most costly mistakes, documenting everything from its protracted legal struggles to its many failed attempts at establishing multiple revenue streams, so that you can arm your company against the various challenges that threaten to sink even the very best startups.By the time you turn the final pages of How to Create the Next Facebook , you'll realize that Facebook is more than just a fun place to catch up with old friends, it is the ideal model to follow for those who, like you, are ready to build the world's next great startup.

Anbieter: Dodax
Stand: 19.01.2020
Zum Angebot