The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC´s goal of a 10x return on investment while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs who have achieved product-market fit at about the same point in history, with the same general target customer - one of which has gone on to achieve real scale while the other languished. As his research reveals, just a handful of choices - among them, who to partner with, how to finance growth, and how to use data - make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald´s vs. White Castle, Ammirati shows the secret of ´´the science of growth´´ and how to cultivate it in any organization. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Fajer Al-Kaisi. Audio sample: http://samples.audible.de/bk/adbl/026816/bk_adbl_026816_sample.mp3. Digital audiobook in aax.
Facebook Marketing and Advertising: The Ultimate Guide for Beginners and Startups will teach you everything you need to know about advertising your business or brand on Facebook! This audiobook will discuss in detail how to: Create eye-catching advertisements - from image ads to video ads, and more! Create a target audience - we will teach you how to identify the demographics that are important to you, and how to reach them directly and efficiently! Track the progress and success of your ad campaign - learn how to tailor your ads to the preferences of your audience! Create and maintain an advertising budget that fits your needs - learn how to adjust that budget throughout your ad campaign! Communicate with your audience - learn how to engage with your audience through your advertisements, your Facebook page, and even through Facebook Messenger! Take the marketing and advertising of your small business or brand into your own hands! Don´t pay an advertising company to do what you can do for yourself! With this audiobook, you are sure to learn everything you need to know about how to advertise successfully on Facebook, as well as how to use the Facebook Ads Manager. While there are many other books available on this subject, we are confident that this audiobook will be the most helpful for our listeners. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/111720/bk_acx0_111720_sample.mp3. Digital audiobook in aax.
Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won´t create a social network. If you are copying these guys, you aren´t learning from them. It´s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Progress comes from monopoly, not competition. If you do what has never been done and you can do it better than anybody else, you have a monopoly - and every business is successful exactly insofar as it is a monopoly. But the more you compete, the more you become similar to everyone else. From the tournament of formal schooling to the corporate obsession with outdoing rivals, competition destroys profits for individuals, companies, and society as a whole. Zero to One is about how to build companies that create new things. It draws on everything Peter Thiel has learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern Thiel has noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: What valuable company is nobody building? 1. Language: English. Narrator: Blake Masters. Audio sample: http://samples.audible.de/bk/rand/003940/bk_rand_003940_sample.mp3. Digital audiobook in aax.
Today´s established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures. At P&G Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel´s Unleashing the Innovators takes listeners inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old ´´startups´´ like Amazon, Google, and Facebook can reinvent themselves - and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their cultures to be more innovative. Filled with in-depth stories from the front lines of today´s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today´s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships. 1. Language: English. Narrator: Jim Stengel. Audio sample: http://samples.audible.de/bk/rand/005277/bk_rand_005277_sample.mp3. Digital audiobook in aax.
There´s a secret world of investing controlled by angel investors and venture capital. One investment has been the secret of the wealthy for more than 80 years. It accounts for nearly a fifth of the wealth for million-dollar investors and nearly four times the return compared to stocks. Investing in startups has led to an average 27 percent return for wealthy investors, nearly four times the average 7.4 percent annual return on stocks over the decade to 2013. When asked where they invested their money, investors with an average of $7.6 million told BNP Wealth Management those alternative investments like venture capital and startups were their second-largest investment after their own business. Consider Peter Thiel´s 2004 investment of $500,000 in Facebook as its first outside investor. By the time the rest of us could invest in Facebook, Thiel had already made $1.7 billion for a 340,000 percent return on his investment. Welcome to the world of startup investing and equity crowdfunding. I´ve spent nearly a decade analyzing startup investments for venture capital firms and angel investors. I set up the research department for one venture capital investor and managed a team of six analysts, poring over pitch material and market research to find the best startups in which to invest. Investing in startups is like nothing you´ve ever seen in the stock market. These companies aren´t covered by analysts, and you won´t find a P/E value on Yahoo Finance. You won´t hear other venture capital investors or angel investors sharing their process or picks on TV either. They don´t want you stealing those 27 percent annual returns. That´s what this book is all about, using a process I have developed over years as a venture capital analyst to avoid the risks in startup investing and find the best deals. It´s not an easy process. It involves research and strategic planning on your part. I´m ready to sha 1. Language: English. Narrator: Joseph Hogue. Audio sample: http://samples.audible.de/bk/acx0/082242/bk_acx0_082242_sample.mp3. Digital audiobook in aax.
The Science of Growth:How Facebook Beat Friendster--and How Nine Other Startups Left the Rest in the Dust Sean Ammirati
The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, Facebook, and Amazon act as gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies, when it comes to high speed internet, health insurance, medical care, mortgage title insurance, social networks, internet searches, or even consumer goods like toothpaste. Every day, the average American transfers a little of their paycheck to monopolists and oligopolists. The solution is vigorous anti-trust enforcement to return America to a period where competition created higher economic growth, more jobs, higher wages, and a level playing field for all. The Myth of Capitalism is the story of industrial concentration, but it matters to everyone, because the stakes could not be higher. It tackles the big questions of: why the US is becoming a more unequal society, why economic growth is anemic despite trillions of dollars of federal debt and money printing, why the number of start-ups has declined, and why workers are losing out. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Pamela Almand. Audio sample: http://samples.audible.de/bk/gdan/003196/bk_gdan_003196_sample.mp3. Digital audiobook in aax.