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The New Rules of Marketing and PR
17,99 € *
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The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time--at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Anbieter: buecher
Stand: 25.05.2020
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Watch Me Disappear , Hörbuch, Digital, 1, 361min
9,95 € *
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Lizzie Richards isn't excited to be starting over at a new school for her senior year, but she's trying to take her mother's advice and make the most of it - the only way she can: By disobeying her strict parents' rules. Lizzie's father has moved the family around every few years to advance his career, so she has never had a chance to develop the kind of "BFF" relationships she thinks most kids have. She's bracing herself for another lonely year at her third high school when her neighbor Maura gets sick of watching her little brother when she could be partying. Thanks to Maura's plotting, Lizzie becomes everyone's new favorite babysitter. Seeing her opportunity, Lizzie decides to break her mother's rules by using Maura's computer to create a secret Email address and Facebook account. She is quickly friended by Missy, a fellow transfer student as eager for a friend as she is. Things are looking up for Lizzie until Maura's ex-boyfriend Paul sets his eye on Missy. Caught between her new best friend and the neighbor whose friendship promises instant popularity, Lizzie doesn't know what to do - because she's fallen for Paul, too. 1. Language: English. Narrator: Mysti Jording. Audio sample: http://samples.audible.de/bk/acx0/020652/bk_acx0_020652_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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The Piranhas , Hörbuch, Digital, 1, 695min
9,95 € *
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In Naples, a new kind of gang rules the streets: the ‘Paranze’, the ‘Children’s Gangs’, groups of teenage boys who divide their time between Facebook or playing Call of Duty on their PlayStations and patrolling the streets armed with pistols and AK-47s, terrorising local residents in order to mark out the territories of their Mafia bosses.Roberto Saviano's eye-opening novel The Piranhas tells the story of the rise of one such gang and its leader, Nicolas - known to his friends and enemies as the ‘Maharajah’. But Nicolas’ ambitions reach far beyond doing other men’s bidding: he wants to be the one giving orders, calling the shots, and ruling the city. But the violence he is accustomed to wielding and witnessing soon spirals out of his control....  1. Language: English. Narrator: Edoardo Ballerini. Audio sample: http://samples.audible.de/bk/macm/001957/bk_macm_001957_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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Growth Hacker Marketing: A Primer on the Future...
9,95 € *
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A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map. 1. Language: English. Narrator: Ryan Holiday. Audio sample: http://samples.audible.de/bk/gdan/001439/bk_gdan_001439_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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Inbound Marketing: Get Found Using Google, Soci...
9,95 € *
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To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. 1. Language: English. Narrator: Erik Synnestvetd. Audio sample: http://samples.audible.de/bk/gdan/000330/bk_gdan_000330_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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The Art of Mingling, Third Edition: Fun and Pro...
9,95 € *
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Fully revised and updated - with Jeanne Martinet's trademark wit and practicality, The Art of Mingling hands you the keys to feeling at ease in any social situation. Does the idea of going to a large party make your mouth go dry? Are you more comfortable on Facebook than face to face? You're not alone: 90 percent of the world suffers from minglephobia. Jeanne Martinet has developed a cure - a sure-fire system for overcoming fears and having a great time at any type of business or social gathering. Filled with simple techniques, tricks, tips, lines, and maneuvers, The Art of Mingling teaches you: Basic survival strategies for the Truly Terrified Opening lines and gambits that really work Tools and rules for keeping the conversation going in the right direction The all-important etiquette of escape Faux pas recovery techniques How to avoid the dumb use of smartphones The secret to being a good listener The right way to follow up online And much, much more! 1. Language: English. Narrator: Jeanne Martinet. Audio sample: http://samples.audible.de/bk/aren/002121/bk_aren_002121_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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The New Rules of Marketing & PR, 6th Edition: H...
9,95 € *
ggf. zzgl. Versand

The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establ 1. Language: English. Narrator: David Meerman Scott. Audio sample: http://samples.audible.de/bk/adbl/030810/bk_adbl_030810_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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New Power: How It's Changing the 21st Century -...
9,95 € *
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Why do some leap ahead while others fall behind in today's chaotic, hyperconnected world? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our age - the rise of megaplatforms like Facebook and Uber; the out-of-nowhere rise of Trump and Corbyn - and reveal what's really behind them: the rise of New Power.  For most of human history, the rules of power were clear. To get ahead or get things done, you mastered 'old power', which is closed, inaccessible, and leader-driven and jealously guarded. Today, however, we have seen the rise of 'New Power' made by the many rather than the few, open, participatory, peer-driven and fed by our world of ubiquitous connectivity.  It is this New Power that has fuelled the rise of platforms like Facebook and a new species of YouTube celebrities and peer-based services like Uber and Airbnb. It propelled the unlikely success of Barack Obama's 2008 campaign and is at the heart of the increased number political protests and upstart businesses overturning traditional industries.  In telling the story of New Power, Heimans and Timms provide the techniques for using New Power to successfully spread an idea, lead a movement, or build a career in the 21st century. Drawing on examples from business, politics, popular culture, and social justice as well as old power forces like LEGO and NASA that have figured out how to blend old and new power to supercharge their work, they explain the new world we live in. They also explore the dark side of the changes we are living through: the way ISIS has co-opted new power to monstrous ends and the rise of the alt-right's 'intensity machine'.  In a world that is being shaped by New Power, this book will show you how to shape your future.  1. Language: English. Narrator: Andrew Fallaize. Audio sample: http://samples.audible.de/bk/macm/001267/bk_macm_001267_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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On the Rocks: A Novel , Hörbuch, Digital, 1, 61...
9,95 € *
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A funny, bittersweet, yet heartwarming novel about friendship, family, and finding love in the Facebook age - not to mention the perils, pitfalls, and dubious pleasures of life as a modern young single woman - from Erin Duffy, the author of the acclaimed Bond Girl. Ever since she was a little girl, Abby Wilkes dreamed of her wedding, the day when she'd wear a pretty white dress and look like a princess.… But that was before her life fell apart for the entire world to see. Her longtime boyfriend-turned-fiancé, Ben, unceremoniously dumped her - changing his status to single on Facebook - while she was trying on the most gorgeous Vera Wang dress for the big day. Six months and 20 pounds later, the usual remedies - cupcakes, a freezer stocked with pints of Ben and Jerry's, sweatpants, and a comfy couch - haven't worked their magic. Worried about her best friend, Grace devises the perfect plan to get Abby back on her game. The two of them are going to escape sweltering Boston and its reminders of Ben and head to Newport for the summer. In a quaint rented cottage by the sea, the girls will enjoy cool breezes, cocktails, and crowds of gorgeous men. But no matter which way they turn, Abby and Grace discover that in this era of social media - when seemingly everyone is preserving every last detail of their lives online and prying eyes are everywhere - there is no real escape. Truth to tell, dating has never been easy. But now that the rules have changed and the boundaries are blurred beyond recognition, will they ever find true love? And if they do, how can romance stand a chance when a girl's every word and move can go viral with a single click? As the summer winds down to Labor Day, Abby will make some surprising discoveries - about love, men, friendship...and, most important, herself. 1. Language: English. Narrator: Cyndi Shope. Audio sample: http://samples.audible.de/bk/harp/003912/bk_harp_003912_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 25.05.2020
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