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Yao, Ray: Social Media Marketing
15,19 € *
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Erscheinungsdatum: 26.09.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Marketing, Titelzusatz: Facebook, Google+, Twitter, Linkedin, Pinterest, Instagram, YouTube, Autor: Yao, Ray, Verlag: Raymond Yao, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Research, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 126, Informationen: Paperback, Gewicht: 260 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 29.05.2020
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Yao, Ray: Social Media Marketing
16,49 € *
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Erscheinungsdatum: 26.09.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media Marketing, Titelzusatz: Facebook, Google+, Twitter, Linkedin, Pinterest, Instagram, YouTube, Autor: Yao, Ray, Verlag: Raymond Yao, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Marketing // Research, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 126, Informationen: Paperback, Gewicht: 260 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 29.05.2020
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Of Thee I Zing: America's Cultural Decline from...
9,95 € *
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While Laura Ingraham was walking through a Northern Virginia shopping mall one Saturday afternoon, it all became clear to her. Everywhere she turned, she saw signs of the impending disaster: zombie teens texting each other across a café table; a man having his eyebrows threaded at a kiosk; a 50ish woman shoe-horned into a tube top and skinny jeans; and a storefront ad featuring a Victoria's Secret model spilling out of her push-up bra and into the faces of young passersby. Ingraham wondered to herself, "Is this it? Is this what our forefathers fought for? What my parents struggled for? I wonder if Victoria's Secret is still having that two-for-one sale?" A menacing force surrounds us. We see it, we feel it, we know it. The country we love is in grave peril. While politicians and "experts" prattle on about the debt crisis at home, and terrorism abroad, a more insidious homegrown threat is emerging. It endangers our future and undermines our present. The uncomfortable truth: We have become our own worst enemy. The culture we have created is now turning on us. We're on the verge of drowning in our ignorance, arrogance, gluttony… can you believe there are only three shots of vanilla in a Caramel Macchiato?!? Now, in an act of patriotic intervention, the most-listened-to woman in talk radio casts her satirical eye upon all that ails American society. In this sharp-witted, comic romp, Laura Ingraham takes you on a guided tour through 10 levels of our cultural hell. You know we're in trouble when: Airplane seats shrink - just as the passengers expand. Celebrity baby names go from the peculiar (Apple, Stetson, and Daisy Boo) to the pathetic (Bamboo, Blanket, and Bronx). People meticulously tend their virtual crops on Farmville, while their children eat takeout. "Breaking News" usually means it happened yesterday. The weddings last longer than the marriages. Facebook has b 1. Language: English. Narrator: Laura Ingraham, Raymond Arroyo. Audio sample: http://samples.audible.de/bk/sans/005589/bk_sans_005589_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 29.05.2020
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The Media in Contemporary France
77,90 CHF *
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'This is an impressively cogent account of the complex, shifting media landscape in France, agreeably written by an acknowledged expert in the field ... finding a workable balance between research expertise and usefulness for teaching is never easy, but this volume comes as close as possible to getting it right.'Journal of European Studies 2012 42: 94'Thanks to his intimate knowledge of French politics and culture, Kuhn has brilliantly captured what makes the uniqueness of the French media system.'Thierry Vedel, Senior Research Fellow at Sciences Po in Paris'This book achieves the remarkable and all too rare combination of offering an extremely clear, accessible and well organised introduction for students of the French Media and providing a host of new perspectives to those well versed in the field.'Dr David Levy, Director, Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford, UK'A necessary tool to understand a very particular mass media system such as the French one. After a detailed historical reconstruction Raymond Kuhn offers an interesting interpretation of the present mass media problems under the Sarkozy Presidency.'Paolo Mancini, Università di Perugia, ItalyThe Media in Contemporary France analyses the role of the main news media - press, radio, television and the internet - in one of the world's major democracies. Written by a leading specialist in the field, it covers media policy, news management and image projection during the mediatized 'hyperpresidency' of Nicolas Sarkozy.Raymond Kuhn outlines the historical development of the media in France before providing a critical evaluation of today's digital media landscape, that has seen both the entry of new online actors (such as Google, Facebook and Twitter) and the destabilization of many traditional outlets in both press and broadcasting sectors (for instance, Le Monde and France Télévisions).Key aspects of the structures and functioning of the contemporary media - including ownership, political partisanship, content regulation and policy-making - are covered in depth. The author also looks at the contribution of the French media on the world stage, with the launch of the international rolling news channel, France 24, serving as a case study of France's global media activities.This book will appeal to students in the fields of media and communication studies, political communication, journalism, French politics and society and European Studies.

Anbieter: Orell Fuessli CH
Stand: 29.05.2020
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The Media in Contemporary France
56,99 € *
ggf. zzgl. Versand

'This is an impressively cogent account of the complex, shifting media landscape in France, agreeably written by an acknowledged expert in the field ... finding a workable balance between research expertise and usefulness for teaching is never easy, but this volume comes as close as possible to getting it right.'Journal of European Studies 2012 42: 94'Thanks to his intimate knowledge of French politics and culture, Kuhn has brilliantly captured what makes the uniqueness of the French media system.'Thierry Vedel, Senior Research Fellow at Sciences Po in Paris'This book achieves the remarkable and all too rare combination of offering an extremely clear, accessible and well organised introduction for students of the French Media and providing a host of new perspectives to those well versed in the field.'Dr David Levy, Director, Reuters Institute for the Study of Journalism, Department of Politics and International Relations, University of Oxford, UK'A necessary tool to understand a very particular mass media system such as the French one. After a detailed historical reconstruction Raymond Kuhn offers an interesting interpretation of the present mass media problems under the Sarkozy Presidency.'Paolo Mancini, Università di Perugia, ItalyThe Media in Contemporary France analyses the role of the main news media - press, radio, television and the internet - in one of the world's major democracies. Written by a leading specialist in the field, it covers media policy, news management and image projection during the mediatized 'hyperpresidency' of Nicolas Sarkozy.Raymond Kuhn outlines the historical development of the media in France before providing a critical evaluation of today's digital media landscape, that has seen both the entry of new online actors (such as Google, Facebook and Twitter) and the destabilization of many traditional outlets in both press and broadcasting sectors (for instance, Le Monde and France Télévisions).Key aspects of the structures and functioning of the contemporary media - including ownership, political partisanship, content regulation and policy-making - are covered in depth. The author also looks at the contribution of the French media on the world stage, with the launch of the international rolling news channel, France 24, serving as a case study of France's global media activities.This book will appeal to students in the fields of media and communication studies, political communication, journalism, French politics and society and European Studies.

Anbieter: Thalia AT
Stand: 29.05.2020
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Culture and Economy in the Age of Social Media
19,99 € *
zzgl. 3,00 € Versand

Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention. Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.

Anbieter: Thalia AT
Stand: 29.05.2020
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