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Hashtag Publics
135,95 € *
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This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres.Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

Anbieter: Dodax
Stand: 10.04.2020
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Taken Out of Context
49,00 € *
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ShorttitleAs social network sites like MySpace and Facebook emerged, American teenagers began adopting them as spaces to mark identity and socialize with peers. Teens leveraged these sites for a wide array of everyday social practices gossiping, flirting, joking around, sharing information, and simply hanging out. While social network sites were predominantly used by teens as a peer-based social outlet, the unchartered nature of these sites generated fear among adults. This dissertation documents my 2.5-year ethnographic study of American teens engagement with social network sites and the ways in which their participation supported and complicated three practices self-presentation, peer sociality, and negotiating adult society. My analysis centers on how social network sites can be understood as networked publics which are simultaneously (1) the space constructed through networked 2 technologies and (2) the imagined community that emerges as a result of the intersection of people, technology, and practice. Networked publics support many of the same practices as unmediated publics, but their structural differences often inflect practices in unique ways.

Anbieter: Dodax
Stand: 10.04.2020
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Social Network Sites as a Marketing and Communi...
54,90 CHF *
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Doctoral Thesis / Dissertation from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: NA, University of Westminster (Westminster Business School), course: Marketing Management, language: English, abstract: Purpose - The purpose of this dissertation is to explore the habits and the motives of young females using social network sites (SNSs), their possible perceived gratifications with specific reference to five cosmetic companies and how these companies utilize relationship cultivation strategies on Facebook, Twitter and Google+ as a marketing and communication tool. Derived from the findings, recommendations for content of cosmetic companies SNSs were formulated in order to foster the relationship with their consumers. Methodology Approach / Data Analysis - In order to meet the objectives, this practical study used an inductive mixed methods research approach and a mixed methods research strategy by conducting five focus groups (qualitative) with 40 young females between 20 to 30 years old and content analysis (quantitative) of the UK SNS pages of five chosen cosmetic companies, based on the uses and gratifications theory and the online relationship cultivation strategy. The transcripts of each focus group were analysed carefully in NVivo and Excel in regards to the research objectives by coding the statements into categories. Data analysis for the content analysis of the UK SNS pages of the five chosen companies was performed using IBM SPSS Statistics. Key Findings - Participants exhibit a passive behavior towards the chosen companies SNS pages which differs from the habits in their private usage. Analysis of gratification seeking revealed five dimensions: Information seeking / being up to date on products, educational information, feedback, action features and multimedia. The findings of this study indicate that not all companies deliver satisfying content to fulfil the gratification of young females and that the companies have not yet been able to enter into a comprehensive dialogue with their publics. Research Limitations / Implications - Future studies could compare in a longitudinal approach with a greater sample the marketing and communication activities of companies on other SNSs, consumer are using, and examine other country specific pages. CD and Appendix D to I are not included

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
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Hashtag Publics
188,00 CHF *
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This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream – in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical – yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
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Devenir écrivain professionnel
44,90 CHF *
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Ce guide présente 150 débouchés accessibles à tous ceux qui veulent se lancer dans le métier d'écrivain : recueil de nouvelles, premier roman et guides pratiques. Organisé sous forme de fiches classées par ordre alphabétique, il répond rapidement aux recherches des auteurs, fournissant des liens directs vers les pages des sites des éditeurs, les opérateurs et les différentes ressources.Editeurs de premiers romans et de recueils de nouvellesLa ligne éditoriale figure pour chaque maison d'édition, dans la mesure où ces professionnels l'ont formulée sur leur site internet. A défaut, certains extraits d'interviews fournissent des indications. Ces informations seront précieuses à tout auteur désireux d'améliorer son ciblage avant d'envoyer son manuscrit. Les conditions d'envoi des manuscrits, par internet ou voie postale sont précisées, ce qui permet aux auteurs de gérer leur budget.AutoéditionOutre la sélection des plateformes les plus connues, la présentation des différents dispositifs comporte des liens renvoyant directement vers les didacticiels et les modes d'emploi. Un gain précieux de temps.Vente de prestations en ligneLes principales plateformes sont mentionnées et notamment celles qui peuvent convenir aux écrivains publics. Chacune propose des regroupements professionnels et des formations dédiées.Ce guide comprend des enrichissements incontournables pour ceux qui veulent se lancer dans le métier d'écrire.Dans sa préface, Jocelyne Barbas examine les préjugés qui empêchent les auteurs de se professionnaliser. Elle rappelle que la formation professionnelle reste un préalable incontournable pour exercer un métier. Le métier d'écrivain n'échappe pas à la règle. Il n'existe pas de « savoir écrire général », mais des règles spécifiques pour chaque type d'ouvrage. L'auteur, Jocelyne Barbas, est écrivain. Elle a fondé L'esprit livre afin de faciliter l'accès des auteurs aux formations d'écrivain.Ce guide comporte également des guides professionnels à télécharger réalisés par des acteurs institutionnels de la culture et de l'édition : Le guide des auteurs de la SGDL (Société des Gens de Lettres) ainsi qu'un modèle de contrat d'édition commenté et actualisé, Profession écrivain réalisé par le Motif observatoire du livre et de l'écrit en Ile-de-France.Enfin, vous pourrez rejoindre un groupe Facebook afin de partager vos expériences et rester informé de nouvelles possibilités...

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
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Hashtag Publics
38,90 CHF *
ggf. zzgl. Versand

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
Zum Angebot
Hashtag Publics
40,90 CHF *
ggf. zzgl. Versand

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
Zum Angebot
The Future of Diplomacy
18,00 CHF *
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Never before has diplomacy evolved at such a rapid pace. It is being transformed into a global participatory process by new media tools and newly empowered publics. Public diplomacy has taken center-stage as diplomats strive to reach and influence audiences that are better informed and more assertive than any in the past.In this crisp and insightful analysis, Philip Seib, one of the world s top experts on media and foreign policy, explores the future of diplomacy in our hyper-connected world. He shows how the focus of diplomatic practice has shifted away from the closed-door, top-level negotiations of the past. Today s diplomats are obliged to respond instantly to the latest crisis fueled by a YouTube video or Facebook post. This has given rise to a more open and reactive approach to global problem-solving with consequences that are difficult to predict. Drawing on examples from the Iran nuclear negotiations to the humanitarian crisis in Syria, Seib argues persuasively for this new versatile and flexible public-facing diplomacy; one that makes strategic use of both new media and traditional diplomatic processes to manage the increasingly complex relations between states and new non-state political actors in the 21st Century

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
Zum Angebot
The Future of Diplomacy
18,00 CHF *
ggf. zzgl. Versand

Never before has diplomacy evolved at such a rapid pace. It is being transformed into a global participatory process by new media tools and newly empowered publics. 'Public diplomacy' has taken center-stage as diplomats strive to reach and influence audiences that are better informed and more assertive than any in the past. In this crisp and insightful analysis, Philip Seib, one of the world's top experts on media and foreign policy, explores the future of diplomacy in our hyper-connected world. He shows how the focus of diplomatic practice has shifted away from the closed-door, top-level negotiations of the past. Today's diplomats are obliged to respond instantly to the latest crisis fueled by a YouTube video or Facebook post. This has given rise to a more open and reactive approach to global problem-solving with consequences that are difficult to predict. Drawing on examples from the Iran nuclear negotiations to the humanitarian crisis in Syria, Seib argues persuasively for this new versatile and flexible public-facing diplomacy; one that makes strategic use of both new media and traditional diplomatic processes to manage the increasingly complex relations between states and new non-state political actors in the 21st Century

Anbieter: Orell Fuessli CH
Stand: 10.04.2020
Zum Angebot