Angebote zu "Playbook" (89 Treffer)

Kategorien

Shops

Social Media Playbook for Business
54,49 € *
ggf. zzgl. Versand

Social Media Playbook for Business ab 54.49 € als gebundene Ausgabe: Reaching Your Online Community with Twitter Facebook LinkedIn and More. Aus dem Bereich: Bücher, English, International, Gebundene Ausgaben,

Anbieter: hugendubel
Stand: 20.09.2020
Zum Angebot
Growth Hacker Marketing: A Primer on the Future...
9,95 € *
ggf. zzgl. Versand

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map. 1. Language: English. Narrator: Ryan Holiday. Audio sample: http://samples.audible.de/bk/gdan/001439/bk_gdan_001439_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.09.2020
Zum Angebot
Socialized!: How the Most Successful Businesses...
9,95 € *
ggf. zzgl. Versand

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner. The author has identified the strategies and tactics of the world's best social business organizations - from leaders at IBM, Microsoft, Salesforce.com to those at Google, JetBlue, and several small businesses. He also provides a never-before-revealed playbook that businesses can use today to start increasing revenue immediately and for the long term. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around social technologies. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change-makers, the book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition. You will learn how to: Create and nurture a high performing "digital village" or internal social network Connect with your "digital network" and build a community of brand advocates Manage "Darwin's Funnel" or a sales and marketing funnel with a social wrapper Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today’s listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/001221/bk_gdan_001221_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.09.2020
Zum Angebot
The Lean Product Playbook
23,53 € *
ggf. zzgl. Versand

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:* Determine your target customers* Identify underserved customer needs* Create a winning product strategy* Decide on your Minimum Viable Product (MVP)* Design your MVP prototype* Test your MVP with customers* Iterate rapidly to achieve product-market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.The Lean Product Playbook ist ein praktischer Leitfaden für die Schaffung von Produkten, die die Verbraucher schätzen. Die Entwicklung großartiger Produkte ist ein schwieriges Unterfangen. Davon zeugt der hohe Prozentsatz neuer Produkte, die bei dem Verbraucher auf keine Akzeptanz stoßen. Dieses Praktikerbuch hilft Ihnen durch klare Schritt-für-Schrittanleitungen und unzählige Tipps, erfolgreiche Produkte zu entwickeln.

Anbieter: buecher
Stand: 20.09.2020
Zum Angebot
The Lean Product Playbook
23,53 € *
ggf. zzgl. Versand

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:* Determine your target customers* Identify underserved customer needs* Create a winning product strategy* Decide on your Minimum Viable Product (MVP)* Design your MVP prototype* Test your MVP with customers* Iterate rapidly to achieve product-market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.The Lean Product Playbook ist ein praktischer Leitfaden für die Schaffung von Produkten, die die Verbraucher schätzen. Die Entwicklung großartiger Produkte ist ein schwieriges Unterfangen. Davon zeugt der hohe Prozentsatz neuer Produkte, die bei dem Verbraucher auf keine Akzeptanz stoßen. Dieses Praktikerbuch hilft Ihnen durch klare Schritt-für-Schrittanleitungen und unzählige Tipps, erfolgreiche Produkte zu entwickeln.

Anbieter: buecher
Stand: 20.09.2020
Zum Angebot
The Complete Guide to Internet Marketing for th...
9,95 € *
ggf. zzgl. Versand

The complete guide to internet marketing for the kitchen and bath remodel industry is your complete overview of what it takes to maximize your opportunities online in terms of leads, calls, and revenue. There are a number of channels/mediums to consider for your business when you look at the online marketing space. Whatever your business, this audiobook has the plan for you.At first glance, considering all the marketing options available in your online marketing playbook might be overwhelming. These include search engines (organic, maps, pay-per-click), social media (Facebook, Houzz, Instagram, LinkedIn, Pinterest, Twitter, and YouTube), paid online directory listings (FourSquare, Yelp.com, etc.), and paid online lead services.To maximize lead flow from the internet, you need to develop a plan which covers each online marketing channel. This book will outline a plan which will transform you from an online marketing novice to the dominant player in your locale within the kitchen and bath remodeling industry. Throughout this book, we will lay the foundation for you to achieve that status. 1. Language: English. Narrator: Gordon Philips. Audio sample: http://samples.audible.de/bk/acx0/207194/bk_acx0_207194_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.09.2020
Zum Angebot
The Art of Napping: The Sleeping Samurai and th...
9,95 € *
ggf. zzgl. Versand

Go take a nap. No, this isn't a parent pushing a cranky toddler to lay down. This is something you will soon hear from your boss. Sleep deprivation costs US companies over $400 billion every year due to lost employee productivity and increased health costs. Author Franklin Lee offers a surprising answer to crises of worker productivity and rising health insurance costs: napping as an employee benefit. Inside you'll learn: How more sleep can increase your annual salary and your attractiveness How companies like Google, Facebook, and NASA are offering naps to their employees to increase productivity in the workplace How sleep cities and sleep technologies are paving a new era of sleep economies intended to earn companies and countries more money The Art of Napping provides the biggest paradigm shift in sleep since Thomas Edison’s invention of the light bulb. Lee's audiobook provides a playbook for savvy companies, executives, and managers to develop and deliver increased performance and health outcomes to their employees - all while saving themselves billions. 1. Language: English. Narrator: Franklin Sooho Lee. Audio sample: http://samples.audible.de/bk/acx0/103512/bk_acx0_103512_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.09.2020
Zum Angebot
Persuade: The 7 Empowering Laws of the SalesMak...
9,95 € *
ggf. zzgl. Versand

Becoming a persuasive salesperson requires the salesmaker to win others relationally in order to persuade them financially. To be successful, it's not enough to sell your product - you must sell yourself. Persuade is a playbook with essential information to help you connect quicker, communicate confidently, and close more sales. If you do everything right during the sale but don't close the sale, you will find this audiobook invaluable. Persuade is a "closers" roadmap that will help you effectively move customers through the seven stages of the sale. Learn how to close deals with a natural ease which comes easy to people who use this system. Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow, who share stories and case studies on how they deploy the powers of persuasion. If your success is determined by your ability to move people to decision, you will grow in your confidence to communicate, connect, and persuade. 1. Language: English. Narrator: Scott Hogle. Audio sample: http://samples.audible.de/bk/blak/010810/bk_blak_010810_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 20.09.2020
Zum Angebot
Transformationale Produkte
29,90 € *
ggf. zzgl. Versand

Matthias Schrader, Mitgründer und CEO von SinnerSchrader, stellt in seinem neuen Buch die Digitale Transformation vom Kopf auf die Füße. Wer die Digitale Transformation beim Unternehmen beginnt, hat schon verloren. In der Zwischenzeit erobern digitale Produkte von Unternehmen wie Google, Apple, Facebook und Amazon den Alltag der Nutzer. Sie dringen erfolgreich in Branchen wie Banken, Versicherungen, Telekommunikation, Handel und Automobil ein. Vielen Unternehmen droht die Beziehung zu ihren Kunden zu entgleiten. Sie werden austauschbar. Matthias Schrader entschlüsselt in seinem Buch den Code hinter den Transformationalen Produkten, mit denen es Google & Co. gelingt, ganze Märkte neu zu formen. Das Buch liefert zudem ein Playbook für die erfolgreiche Entwicklung von Transformationalen Produkten im Unternehmenskontext. Am Ende schlägt es die Brücke zwischen Produktentwicklung und der Digitalen Transformation von Unternehmen. Das klassische Marketing wird durch Transformationale Produkte zu einer Altlast und damit von einer Lösung zum Problem. Die Waffen der Werbung (Promotion), Distribution (Place) und Preispolitik (Price) sind stumpf geworden. Die Digitalisierung ist eine gewaltige Herausforderung an das Produkt, das vierte P im Marketingmix. Der Fokus auf den Erfolgsfaktor Produkt zwingt die Unternehmen, sich auf den konkreten Wertschöpfungsbeitrag für ihre Kunden zu fokussieren.

Anbieter: buecher
Stand: 20.09.2020
Zum Angebot