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Move Fast and Break Things
12,99 € *
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A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things is a path-breaking polemic in support of the future of the creative industries in the age of the Internet platform. The title, taken from a term coined by Facebook's Mark Zuckerberg, originally referred to reckless hacker culture at the social media behemoth. In Taplin's telling, Move Fast and Break Things piquantly describes the way in which the largest Internet platforms--Facebook, Google and Amazon-used the music, news and film industries to build their businesses to scale only to sideline them, and the millions of Americans who work for them. The result is a news industry subservient to social media traffic, a music industry in which life is harder than ever for the "middle class" musician, and a book industry threatened by the overwhelming digital market share of a single retailer. As broadband ubiquity increases, the film and television industries will be the next victim.

Anbieter: buecher
Stand: 07.04.2020
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Move Fast and Break Things
11,49 € *
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Move Fast and Break Things ab 11.49 € als Taschenbuch: How Facebook Google and Amazon Have Cornered Culture and Undermined Democracy. Aus dem Bereich: Bücher, Politik & Gesellschaft,

Anbieter: hugendubel
Stand: 07.04.2020
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Real Estate Marketing in the 21st Century: Face...
9,95 € *
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Real estate marketing has gotten really complicated. The same real estate marketing strategies that worked 10 years ago, or even 5 years ago, seem to change as quickly as the housing market. And with the good old days (or as I like to call them, 2005) long gone, realtors need to have a real estate marketing plan that's cheap, effective and flexible enough to move with the changing marketing landscape. And Facebook is the perfect vehicle for your real estate marketing efforts. I know, Facebook? You mean that annoying social network where people share every single thought that comes into their brain and barrage you with Mafia Wars invites? Yeah, that Facebook. Here's the thing: as realtors we aren't selling widgets or refrigerators or iPhone adapters. We are selling our experience, and our relationship with our clients. And when it comes to the touchy-feely world of marketing relationships nothing works quite as well as Facebook. As long as you do it right. Because there are so many ways to do it wrong. And that's why I wrote this book. To help other realtors struggling with: What do I post? When do I post? How do I post? How do I get fans? How do I not waste my time with Facebook? I don't claim to be a total Facebook expert, but I do claim to have made every mistake in the book. (And hopefully learned a little something in the process.) And that's why I wrote Real Estate Marketing in the 21st Century Vol.2: Facebook Marketing for Realtors So what do I cover in the book? Well... In Chapter 1: Yeah, But How Do I Make Money With Facebook?...I lay out a simple plan for turning all those fans and likes into actual leads and clients. (The method may surprise you.) In Chapter 2: 5 Biggest Fan-Page Mistakes Realtors Make...I show you the abs 1. Language: English. Narrator: Adam Lofbomm. Audio sample: http://samples.audible.de/bk/acx0/015059/bk_acx0_015059_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.04.2020
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The Dragonfly Effect
22,99 € *
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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Anbieter: buecher
Stand: 07.04.2020
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The Dragonfly Effect
22,99 € *
ggf. zzgl. Versand

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Anbieter: buecher
Stand: 07.04.2020
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Social Media Marketing + Facebook Ads Mastery: ...
9,95 € *
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If you want a successful business or to become an influencer, it has never been more important to build relationships with your audience.Most social media marketing books and courses tell you to pump out content, throw a million things at the wall, and see what sticks.As we move into the future, this strategy is quickly dying.Using your own authenticity and humanity, you can become an influencer of millions, explode your growth, and spread your message by doing less, the right way.We’ve done all the testing and hard work for you to create an easy to follow road map to take your business to the next level using the latest tactics in social media marketing.In Social Media Marketing, you’ll learn:The incredible power of social media now and in the futureThe number one way most businesses completely fail on social mediaHow to grow your brand overnightThe exact strategies that are working right now on Facebook, Instagram, YouTube, and TwitterHow to put social media marketing on complete autopilotHow to optimize organic social media marketingThree unusual ways to explode your ROI with paid social media marketingHow to radiate authenticity in every aspect of your online presenceAnd much, much, more...In Facebook Ads Mastery you’ll learn:Step by step Facebook ads you can go live with tomorrowHow to master the Ads Manager and why it is 100 times simpler than you thinkThe hidden goldmines in Facebook groups and Facebook pagesHow to create a profitable campaign from start to finish in a few minutesHow create an online business you are passionate about leveraging social media marketingHow to grow your business on autopilot using FacebookAnd much, much more…Click the "buy" button to get this book today! 1. Language: English. Narrator: John Patrick Henry. Audio sample: http://samples.audible.de/bk/acx0/152740/bk_acx0_152740_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.04.2020
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Move Fast and Break Things
10,99 € *
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Move Fast and Break Things ab 10.99 € als epub eBook: How Facebook Google and Amazon Have Cornered Culture and What It Means For All Of Us. Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Technik,

Anbieter: hugendubel
Stand: 07.04.2020
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Facebook Advertising: The Real Steps to Create ...
9,95 € *
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How to convert people into customers with Facebook ads: This book contains the necessary, non-optional steps that you absolutely must follow if you want to get paying customers for your business. The book does not talk about tricks, because they do not exist. The book explains how to structure ads that convert people into customers. What does this mean? What you will learn can be used not only for Facebook ads (which is currently the best advertising system) but for any other platform in the future because the basic principles of marketing have never changed and will never change. What will you learn from this book?How to move audiences towards actionIdentifying your target audienceCrafting ads to reach niche targetsGeotargetingDevice targetingThe differences about setting up ads per conversions, engagement, lead generationWhich type of ads you have to set up to get paying customersWhich type of ads you should absolutely avoid if you want paying customers 1. Language: English. Narrator: Mike Davis. Audio sample: http://samples.audible.de/bk/acx0/137122/bk_acx0_137122_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 07.04.2020
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Good Company (eBook, ePUB)
9,95 € *
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In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

Anbieter: buecher
Stand: 07.04.2020
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