Becoming Facebook:The 10 Challenges That Defined the Company that´s Disrupting the World Elm Hill. US open market-Ausgabe Mike HOEFFLINGER
Facebook´s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company´s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company´s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its ´´disastrous´´ IPO How the growth team achieved the impossible Why Facebook´s News Feed ads were the company´s most important business decision ever How Google+ attacked and lost Why - and how - Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much more Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Nicholas Techosky. Audio sample: http://samples.audible.de/bk/adbl/030119/bk_adbl_030119_sample.mp3. Digital audiobook in aax.
Facebook Marketing and Advertising: The Ultimate Guide for Beginners and Startups will teach you everything you need to know about advertising your business or brand on Facebook! This audiobook will discuss in detail how to: Create eye-catching advertisements - from image ads to video ads, and more! Create a target audience - we will teach you how to identify the demographics that are important to you, and how to reach them directly and efficiently! Track the progress and success of your ad campaign - learn how to tailor your ads to the preferences of your audience! Create and maintain an advertising budget that fits your needs - learn how to adjust that budget throughout your ad campaign! Communicate with your audience - learn how to engage with your audience through your advertisements, your Facebook page, and even through Facebook Messenger! Take the marketing and advertising of your small business or brand into your own hands! Don´t pay an advertising company to do what you can do for yourself! With this audiobook, you are sure to learn everything you need to know about how to advertise successfully on Facebook, as well as how to use the Facebook Ads Manager. While there are many other books available on this subject, we are confident that this audiobook will be the most helpful for our listeners. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/111720/bk_acx0_111720_sample.mp3. Digital audiobook in aax.
Social Media: Das Handbuch für Social Media Marketing auf Facebook, YouTube und Instagram für Einsteiger und Unternehmen - das große Sammelwerk der beliebten Social Media Bücher von Mike Kaulitz, überarbeitet und neu veröffentlicht. Kennst du das auch? Von allen Seiten hörst du, wie wichtig eine starke Präsenz auf den Social Media Netzwerken mittlerweile ist, weißt selbst aber nicht, wo du anfangen sollst bzw. hast nur eine sehr kleine Anzahl an Followern und weißt nicht, wie es weitergehen soll? Mit diesem Buch hast du eine geeignete Lösung für dieses Problem gefunden. Ich zeige dir, wie du dir Schritt für Schritt solide Marketing Säulen auf Facebook, YouTube und Instagram aufbauen kannst, den drei bekanntesten Netzwerken, wenn es um Kundenakquise und den Aufbau einer großen Zahl an Followern geht. Damit hast du endlich einen klaren roten Faden, an dem du dich orientieren kannst, um deine Social Media Accounts schnell und gezielt aufbauen zu können. Ich gebe dir Profi-Strategien mit an die Hand, die dir garantiert zu mehr Erfolg auf den Social Media Plattformen verhelfen werden, egal ob du noch kompletter Anfänger, Selbstständiger oder bereits der Kopf eines großen Unternehmens bist! 1. Sprache: Deutsch. Erzähler: Joshua Atkins. Hörprobe: http://samples.audible.de/bk/acx0/097567/bk_acx0_097567_sample.mp3. Digitales Hörbuch im AAX Format.
The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends, outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. Eduardo figured their ticket to social acceptance, and sexual success, was getting invited to join one of the university´s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order. And he used his genius to find a more direct route to social stardom: one lonely night, Mark hacked into the university´s computer system, creating a ratable database of all the female students on campus and subsequently crashing the university´s servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born. What followed - a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers - makes for one of the most entertaining and compelling books of the year. The Accidental Billionaires is a compulsively readable story of innocence lost, and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another. 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/rand/001858/bk_rand_001858_sample.mp3. Digital audiobook in aax.
How to convert people into customers with Facebook ads: This book contains the necessary, non-optional steps that you absolutely must follow if you want to get paying customers for your business. The book does not talk about tricks, because they do not exist. The book explains how to structure ads that convert people into customers. What does this mean? What you will learn can be used not only for Facebook ads (which is currently the best advertising system) but for any other platform in the future because the basic principles of marketing have never changed and will never change. What will you learn from this book?How to move audiences towards actionIdentifying your target audienceCrafting ads to reach niche targetsGeotargetingDevice targetingThe differences about setting up ads per conversions, engagement, lead generationWhich type of ads you have to set up to get paying customersWhich type of ads you should absolutely avoid if you want paying customers 1. Language: English. Narrator: Mike Davis. Audio sample: http://samples.audible.de/bk/acx0/137122/bk_acx0_137122_sample.mp3. Digital audiobook in aax.
If you want to dominate social media in 2019 and beyond, then pay attention....Do you want to grow your business faster than you ever have before? Do you want to see your followers skyrocket day after day? Do you want thousands of potential customers seeing your products/services every single hour? I’m assuming you answered ´´Yes´´ to at least one of the questions. However, dominating social media isn’t as easy as it was back in 2009 when if you even had a Facebook page, you were ahead of the competition. In 2019, you need to know exactly how to run profitable campaigns on every social media platform. Even more than that, you need to know both the fundamentals of each platform and the insider tips to take your success to the next level. Thankfully, this audiobook does just that. It gives you the meat of what it takes to absolutely crush social media in 2019 with the best strategies and then it pours the gravy on top with the tips and secrets that give you the edge over your competition. Stay ahead of the marketing game, don’t get left behind. Here is just a slither of what you will discover inside: The five essential strategies everyone needs to know to dominate social media this year! Proven tactics to get your first 5,000 Instagram followers organically! The easiest ways to make money from Instagram starting today How small businesses are generating millions of dollars with social media marketing How to make your social media posts go viral! A step-by-step guide to growing a huge YouTube channel Exactly how to run and maintain extremely profitable Facebook ads The biggest social media trend that’s fast approaching usAnd that is only scratching the surface! Even if you don´t know how to create a Facebook account, this audiobook will show you ex 1. Language: English. Narrator: Mike Reaves. Audio sample: http://samples.audible.de/bk/acx0/147228/bk_acx0_147228_sample.mp3. Digital audiobook in aax.