The tеrm ´´influencer´´ is wiggling itѕ wау thrоugh a tаnglеd wеb. And it´ѕ a hard оnе tо саtсh bесаuѕе no оnе knоwѕ for сеrtаin whаt it looks likе. Personally, I think this is whеrе thе biggest сhаllеngе lies, bесаuѕе аn influеnсеr is likе a changeling. It has a diffеrеnt image fоr every brаnd аnd оftеn fоr every brand саmраign. Fасеbооk iѕ rоlling оut a new feature thаt will allow brаndѕ tо рrоmоtе third-раrtу influencer соntеnt in thе feed, a mоvе thаt experts ѕау iѕ likеlу tо givе influеnсеr mаrkеting аѕ wе knоw it a higher рriсе tаg. Influеnсеr marketing hаѕ bесоmе a mainstream ѕtrаtеgу driving еаrnеd media viа truѕtеd еxреrtѕ within niche саtеgоriеѕ like bеаutу, fitnеѕѕ, and fооd. It´ѕ uр tо аdvеrtiѕеrѕ tо boost content аnd thеу´ll hаvе thе аuthоritу tо hand-pick аnd authorize whо can tag thеm tо protect their brand frоm miѕrерrеѕеntation. Marketers will аlѕо gain ассеѕѕ to critical ѕресѕ ѕurrоunding thе content such as rеасh, engagement, tоtаl spend, аnd CPM to gauge performance, whiсh iѕ a big deal for practitioners ѕtruggling to measure the ѕuссеѕѕ оf thеir influеnсеr marketing campaigns. Of соurѕе, this pretty much dеfеаtѕ thе еntirе рurроѕе оf influеnсеr mаrkеting, whiсh is tо еаrn attention from a ѕubjесt matter еxреrt´ѕ active and еngаgеd аudiеnсе, which thаt influеnсеr hаѕ grооmеd аnd amassed аrоund a ѕресifiс аnd rеlеvаnt topic оr category. Fасеbооk Influеnсеr has bееn mоrе gеnuinе in аll aspects оf the рrосеѕѕ frоm thе соntеntѕ tо thе influеnсеrѕ, to thе brаndѕ аnd thе audience; еvеn the rеlаtiоnѕhiрs bеtwееn brаndѕ, influеnсеrѕ аnd audiences is gеnuinе аnd nееdѕ tо bе. Pеорlе аrе nоw rеlуing on a rесоmmеndаtiоn, which iѕ whу Facebook Influеnсеr keeps blоssoming. It iѕ no ѕurрriѕе that ѕmаll influencers are bесоming gradually more рорulаr and are truѕtеd bесаuѕе of thеir аuthеntiс content аnd apparent аuthеntiсitу. Now you have to ѕtаrt drawing up a рlаn to lаunсh a successful Fасеbооk influencer саmраign. ... 1. Language: English. Narrator: Jason Burkhead. Audio sample: http://samples.audible.de/bk/acx0/111488/bk_acx0_111488_sample.mp3. Digital audiobook in aax.
You have been working very hard to introduce your business to as many potential targeted customers as possible - the ones who will find your products irresistible and eagerly spend money. You have done it through SEO, social networking, press releases, article marketing, and perhaps even a pay-per-click campaign like Google AdWords. In short, you have used all the traditional (and not so traditional) ways that help online business catch on like wildfire. But have you considered marketing on Facebook yet? If not, you may not be aware of this comparatively new source of targeted customers - the sort you may not be able to reach by traditional means. 1. Language: English. Narrator: Matt Williams. Audio sample: http://samples.audible.de/bk/acx0/046955/bk_acx0_046955_sample.mp3. Digital audiobook in aax.
When running a business you want to reach as many potential customers as you can. It doesn´t matter if you´re selling a product, advertising an artist, offering a service, or operating a website. If you go into a venture making a profit, you want to maximize that profit by getting as many eyes on you as you can. That´s where Facebook marketing comes in. It´s never been easier to advertise through Facebook. Even if you have no experience in marketing or have been running a successful business for years, Facebook has an ever-expanding set of tools that help you narrow in on and convert its ever-expanding user base into customers. You can do it effectively with or without cash, spending as much or as little time as you like, and see major results through collected data - data that you can then use to continue your marketing campaign and grow your business even further. But you still need to know what makes Facebook marketing so effective, and that´s what you´ll learn from Facebook Marketing: The Secrets to Building Your Brand, Making Money and Growing Your Business. This book will take you through the step-by-step process of setting up a Facebook page for your business as well as break down the mechanics of successful Facebook marketing and how to implement them. 1. Language: English. Narrator: Tony Campanario. Audio sample: http://samples.audible.de/bk/acx0/084759/bk_acx0_084759_sample.mp3. Digital audiobook in aax.
Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It´s all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book: How to build an effective business profile Step by step guide to creating and running winning Facebook ad campaigns 4 ways to make money from the goldmine called Facebook How to leverage the power of Facebook groups 13 killer strategies for building engagement And much more.... YouTube Marketing While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative. 1. Language: English. Narrator: Steve Edwards. Audio sample: http://samples.audible.de/bk/acx0/101388/bk_acx0_101388_sample.mp3. Digital audiobook in aax.
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC´s goal of a 10x return on investment while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs who have achieved product-market fit at about the same point in history, with the same general target customer - one of which has gone on to achieve real scale while the other languished. As his research reveals, just a handful of choices - among them, who to partner with, how to finance growth, and how to use data - make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald´s vs. White Castle, Ammirati shows the secret of ´´the science of growth´´ and how to cultivate it in any organization. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Fajer Al-Kaisi. Audio sample: http://samples.audible.de/bk/adbl/026816/bk_adbl_026816_sample.mp3. Digital audiobook in aax.
Summary of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway (Disclaimer: This is NOT the original book. If you’re looking for the original book, search this link: http://amzn.to/2iHm1Do) Facebook, Amazon, Apple, and Google are, without a shadow of a doubt, the most influential companies on the world. How did they get there? If the answer was so evident, all of us would be at the top with them. The Four goes in deep to uncover the secret DNA of the four most influential companies in the world: Facebook, Amazon, Apple, and Google. There are many questions that most people think that they know the answers to, but they are clearly wrong. How did these companies manage to be so incredibly known? Why are these companies on the peak without any challengers? Could they have a potential challenger? Scott Galloway delivers a great title and answers these questions and more. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) One of the most respected business professors is here to give you a masterclass about the strategies that these four companies used to get so high and how can one emulate it for his life projects. There is definitely a lot of ground to cover in this topic and Scott Galloway does it splendidly for anyone to follow and be entertained while doing so. Scott Galloway stresses that it doesn’t matter if you want to join ‘em or beat ‘em, you need to understand these four companies because they are the ones who are currently dominating the business world. 1. Language: English. Narrator: Joe Wosik. Audio sample: http://samples.audible.de/bk/acx0/112577/bk_acx0_112577_sample.mp3. Digital audiobook in aax.
Discover how to master social media for your business! Let the world know you! Social media has opened the door for everybody to promote almost anything. It doesn´t have to involve any money because it works in a way that money can´t necessarily buy. Having a big presence is not just for the big companies anymore. It doesn´t matter if your business is a small home business, or a large corporation, you can promote your business beyond national boundaries with social media. Do you want to learn all about social media marketing? You´ve come to the right place! You´ll learn all of the necessary information in order to begin social media marketing and do it successfully! This book is a concrete step-by-step guide to master social media and promote your business all over the world. Inside the book you´ll learn: The concept of social media marketing The potential of social media marketing How to connect with the audience How to reach out for a larger audience How to develop goals How to develop a plan How to understand your platform How to create great and engaging content How to do blogging How to keep your brand image consistent How to track your competition How to measure your success You´ll learn all the above and much more about social media marketing just by following the 10 simple steps in this invaluable book. Save yourself from making mistakes that can be avoided with the information in this book. 1. Language: English. Narrator: Michael Tingle. Audio sample: http://samples.audible.de/bk/acx0/065734/bk_acx0_065734_sample.mp3. Digital audiobook in aax.
Narrated by the author. Discover someone absolutely amazing - you! Keeping you from a genuine knowledge of yourself only benefits those who seek to use you as a means to an end. Learning it means casting off media manipulation, recognizing the truth in where you begin, and how knowing that changes your place in the world. Take a step outside social controversies and factions which most frustrate your life, and you can see yourself a whole new way. Discover how amazing you are just for being you, and why our society so often seeks to keep you from discussing it. When you discover these answers in this book, you also discover: The full breadth of your fundamental human rights The difference between directing society and experiencing its manipulation How the most radical and socially transformative act you can choose is publicly asserting the nature of your personhood, and all of your rights which come with it Discover what living true to all your experience really means. Also, join the discussion on our Facebook Page: How Your Life Matters: Your Personhood Manifesto: facebook.com/HowYourLifeMatters 1. Language: English. Narrator: Peter John Stone. Audio sample: http://samples.audible.de/bk/acx0/121430/bk_acx0_121430_sample.mp3. Digital audiobook in aax.
Do you ever get lost in the maze of your mind? When your thoughts start spiraling in a continuous loop - positive or negative - it can seem impossible to consider a different idea or even catch your breath. If the way you think greatly influences the way you live, then it´s important to know how to manage your thoughts and channel their power to improve your life, rather than hinder it. Mind Matters explores practical ways you can bring balance to your thought life, from replacing anxious thoughts with hopeful ones to curbing unnecessary thinking altogether. It also points out traps that keep you stuck, like ´´clearing your mind´´ by airing your thoughts on Facebook. As you learn the art of controlling your thoughts, you will be able to focus on what you can do in the present to experience the life you want in the future. Whether you struggle with anxious thoughts or just need a few tips to better manage your mind, this easy-to-hear guide provides you with simple instructions you can immediately put into practice. 1. Language: English. Narrator: Jorie Raine Fradella. Audio sample: http://samples.audible.de/bk/acx0/061922/bk_acx0_061922_sample.mp3. Digital audiobook in aax.
´´A charming manifesto - as well as an intrepid do-it-yourself guide to building smart habits that stick. If you want to achieve more (without going nuts), read this book.´´ (Charles Duhigg, best-selling author of The Power of Habit and Smarter Faster) From the New York Times best-selling authors of Sprint, a simple four-step system for improving focus, finding greater joy in your work, and getting more out of every day. Nobody ever looked at an empty calendar and said, ´´The best way to spend this time is by cramming it full of meetings!´´ or got to work in the morning and thought, ´´Today I´ll spend hours on Facebook!´´ Yet that´s exactly what we do. Why? In a world where information refreshes endlessly and the workday feels like a race to react to other people´s priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn´t mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That´s what this book is about. As creators of Google Ventures´ renowned ´´design sprint´´, Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products from Gmail to YouTube, they spent years experimenting with their own habits and routines, looking for ways to help people optimize their energy, focus, and time. Now they´ve packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles. Make Time isn´t about productivity, or checking off more to-dos. Nor does it propose unreali... 1. Language: English. Narrator: Jake Knapp, John Zeratsky. Audio sample: http://samples.audible.de/bk/rand/006227/bk_rand_006227_sample.mp3. Digital audiobook in aax.