From Fear to Facebook:One School´s Journey Matt Levinson
The tеrm ´´influencer´´ is wiggling itѕ wау thrоugh a tаnglеd wеb. And it´ѕ a hard оnе tо саtсh bесаuѕе no оnе knоwѕ for сеrtаin whаt it looks likе. Personally, I think this is whеrе thе biggest сhаllеngе lies, bесаuѕе аn influеnсеr is likе a changeling. It has a diffеrеnt image fоr every brаnd аnd оftеn fоr every brand саmраign. Fасеbооk iѕ rоlling оut a new feature thаt will allow brаndѕ tо рrоmоtе third-раrtу influencer соntеnt in thе feed, a mоvе thаt experts ѕау iѕ likеlу tо givе influеnсеr mаrkеting аѕ wе knоw it a higher рriсе tаg. Influеnсеr marketing hаѕ bесоmе a mainstream ѕtrаtеgу driving еаrnеd media viа truѕtеd еxреrtѕ within niche саtеgоriеѕ like bеаutу, fitnеѕѕ, and fооd. It´ѕ uр tо аdvеrtiѕеrѕ tо boost content аnd thеу´ll hаvе thе аuthоritу tо hand-pick аnd authorize whо can tag thеm tо protect their brand frоm miѕrерrеѕеntation. Marketers will аlѕо gain ассеѕѕ to critical ѕресѕ ѕurrоunding thе content such as rеасh, engagement, tоtаl spend, аnd CPM to gauge performance, whiсh iѕ a big deal for practitioners ѕtruggling to measure the ѕuссеѕѕ оf thеir influеnсеr marketing campaigns. Of соurѕе, this pretty much dеfеаtѕ thе еntirе рurроѕе оf influеnсеr mаrkеting, whiсh is tо еаrn attention from a ѕubjесt matter еxреrt´ѕ active and еngаgеd аudiеnсе, which thаt influеnсеr hаѕ grооmеd аnd amassed аrоund a ѕресifiс аnd rеlеvаnt topic оr category. Fасеbооk Influеnсеr has bееn mоrе gеnuinе in аll aspects оf the рrосеѕѕ frоm thе соntеntѕ tо thе influеnсеrѕ, to thе brаndѕ аnd thе audience; еvеn the rеlаtiоnѕhiрs bеtwееn brаndѕ, influеnсеrѕ аnd audiences is gеnuinе аnd nееdѕ tо bе. Pеорlе аrе nоw rеlуing on a rесоmmеndаtiоn, which iѕ whу Facebook Influеnсеr keeps blоssoming. It iѕ no ѕurрriѕе that ѕmаll influencers are bесоming gradually more рорulаr and are truѕtеd bесаuѕе of thеir аuthеntiс content аnd apparent аuthеntiсitу. Now you have to ѕtаrt drawing up a рlаn to lаunсh a successful Fасеbооk influencer саmраign. ... 1. Language: English. Narrator: Jason Burkhead. Audio sample: http://samples.audible.de/bk/acx0/111488/bk_acx0_111488_sample.mp3. Digital audiobook in aax.
You have been working very hard to introduce your business to as many potential targeted customers as possible - the ones who will find your products irresistible and eagerly spend money. You have done it through SEO, social networking, press releases, article marketing, and perhaps even a pay-per-click campaign like Google AdWords. In short, you have used all the traditional (and not so traditional) ways that help online business catch on like wildfire. But have you considered marketing on Facebook yet? If not, you may not be aware of this comparatively new source of targeted customers - the sort you may not be able to reach by traditional means. 1. Language: English. Narrator: Matt Williams. Audio sample: http://samples.audible.de/bk/acx0/046955/bk_acx0_046955_sample.mp3. Digital audiobook in aax.
When running a business you want to reach as many potential customers as you can. It doesn´t matter if you´re selling a product, advertising an artist, offering a service, or operating a website. If you go into a venture making a profit, you want to maximize that profit by getting as many eyes on you as you can. That´s where Facebook marketing comes in. It´s never been easier to advertise through Facebook. Even if you have no experience in marketing or have been running a successful business for years, Facebook has an ever-expanding set of tools that help you narrow in on and convert its ever-expanding user base into customers. You can do it effectively with or without cash, spending as much or as little time as you like, and see major results through collected data - data that you can then use to continue your marketing campaign and grow your business even further. But you still need to know what makes Facebook marketing so effective, and that´s what you´ll learn from Facebook Marketing: The Secrets to Building Your Brand, Making Money and Growing Your Business. This book will take you through the step-by-step process of setting up a Facebook page for your business as well as break down the mechanics of successful Facebook marketing and how to implement them. 1. Language: English. Narrator: Tony Campanario. Audio sample: http://samples.audible.de/bk/acx0/084759/bk_acx0_084759_sample.mp3. Digital audiobook in aax.
Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It´s all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book: How to build an effective business profile Step by step guide to creating and running winning Facebook ad campaigns 4 ways to make money from the goldmine called Facebook How to leverage the power of Facebook groups 13 killer strategies for building engagement And much more.... YouTube Marketing While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative. 1. Language: English. Narrator: Steve Edwards. Audio sample: http://samples.audible.de/bk/acx0/101388/bk_acx0_101388_sample.mp3. Digital audiobook in aax.
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC´s goal of a 10x return on investment while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs who have achieved product-market fit at about the same point in history, with the same general target customer - one of which has gone on to achieve real scale while the other languished. As his research reveals, just a handful of choices - among them, who to partner with, how to finance growth, and how to use data - make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald´s vs. White Castle, Ammirati shows the secret of ´´the science of growth´´ and how to cultivate it in any organization. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Fajer Al-Kaisi. Audio sample: http://samples.audible.de/bk/adbl/026816/bk_adbl_026816_sample.mp3. Digital audiobook in aax.
Summary of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway (Disclaimer: This is NOT the original book. If you’re looking for the original book, search this link: http://amzn.to/2iHm1Do) Facebook, Amazon, Apple, and Google are, without a shadow of a doubt, the most influential companies on the world. How did they get there? If the answer was so evident, all of us would be at the top with them. The Four goes in deep to uncover the secret DNA of the four most influential companies in the world: Facebook, Amazon, Apple, and Google. There are many questions that most people think that they know the answers to, but they are clearly wrong. How did these companies manage to be so incredibly known? Why are these companies on the peak without any challengers? Could they have a potential challenger? Scott Galloway delivers a great title and answers these questions and more. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) One of the most respected business professors is here to give you a masterclass about the strategies that these four companies used to get so high and how can one emulate it for his life projects. There is definitely a lot of ground to cover in this topic and Scott Galloway does it splendidly for anyone to follow and be entertained while doing so. Scott Galloway stresses that it doesn’t matter if you want to join ‘em or beat ‘em, you need to understand these four companies because they are the ones who are currently dominating the business world. 1. Language: English. Narrator: Joe Wosik. Audio sample: http://samples.audible.de/bk/acx0/112577/bk_acx0_112577_sample.mp3. Digital audiobook in aax.
Discover how to master social media for your business! Let the world know you! Social media has opened the door for everybody to promote almost anything. It doesn´t have to involve any money because it works in a way that money can´t necessarily buy. Having a big presence is not just for the big companies anymore. It doesn´t matter if your business is a small home business, or a large corporation, you can promote your business beyond national boundaries with social media. Do you want to learn all about social media marketing? You´ve come to the right place! You´ll learn all of the necessary information in order to begin social media marketing and do it successfully! This book is a concrete step-by-step guide to master social media and promote your business all over the world. Inside the book you´ll learn: The concept of social media marketing The potential of social media marketing How to connect with the audience How to reach out for a larger audience How to develop goals How to develop a plan How to understand your platform How to create great and engaging content How to do blogging How to keep your brand image consistent How to track your competition How to measure your success You´ll learn all the above and much more about social media marketing just by following the 10 simple steps in this invaluable book. Save yourself from making mistakes that can be avoided with the information in this book. 1. Language: English. Narrator: Michael Tingle. Audio sample: http://samples.audible.de/bk/acx0/065734/bk_acx0_065734_sample.mp3. Digital audiobook in aax.
NEW YORK TIMES BESTSELLER AS SEEN ON GATES NOTES - ´I´d recommend John´s book for anyone interested in becoming a better manager´, Bill Gates ´Management magic.... Measure What Matters is a must read for anyone motivated to improve their organization´ - Former Vice President Al Gore , chairman of the Climate Reality Project ´Measure What Matters shows how any organization or team can aim high, move fast, and excel´ , Sheryl Sandberg , Facebook COO and founder of Leanln.org and OptionB.org ´Measure What Matters deserves to be fully embraced by every person responsible for performance in any walk of life´ - Jim Collins , author of Good to Great ´In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success - Walter Isaacson , author of Steve Jobs and The Innovators ´Measure What Matters takes you behind the scenes for the creation of Intel´s powerful OKR system - one of Andy Grove´s finest legacies´ - Gordon Moore, cofounder and former chairman of Intel -------- The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber. With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization´s most important work as everyone´s goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters . It will help any organization or team aim high, move fast, and excel. -------- John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world´s most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB´s investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama´s Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 896K views.