Social Media: The Fastest Growing Vulnerability to the Air Force Mission - Cyberspace Issues, Facebook, LinkedIn, Twitter, Cybersecurity, Bring Your Own Device (BYOD), Safeguarding Personal Data:
The sales and marketing process has been forever changed by social media, and with customers increasingly influenced by peers, brands, and even total strangers online, tapping into networks such as Facebook, Twitter, and LinkedIn has become an essential part of any sales strategy. Featuring case studies of companies that have used social selling to drive traffic, increase sales, and encourage engagement, this book reveals what works and what doesn?t when engaging with online communities. You?ll learn how to: ? Have persuasive conversations through social media instead of exclusively by phone, email, and face-to-face meetings ? Create powerful first impressions with your online profile ? Turn social shares (likes, favorites, +1s) into social sales ? Use content to build online relationships that transition to sales ? Set tangible goals ? Spot social media trends that may influence future buying behaviors ? Execute realistic, methodical sales strategies for each of the major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+ ? Build social selling into your schedule ? Use online tools and analytics to track social influencers and identify relevant conversations as they are happening ? Sell online in B2B and B2C environments ? Integrate your online and offline sales efforts Including a chapter dedicated to capturing mobile sales?a segment poised to explode as the use of smartphones and tablets grows?this book provides a clear and comprehensive overview of the various social networking sites available to you as well as a practical plan for integrating social selling into your online sales strategy. Sales is about relationships . . . and if you don?t expand your ability to make them and develop them in the online social arena, you risk falling by the wayside and losing out to competitors. Filled with examples and usable strategies, The Art of Social Selling reveals practical, up-to-the-minute methods for consistently reaching a greater number of high-quality prospects, spreading the word about what you have to offer, and boosting your bottom line. SHANNON BELEW is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, Online MarketingToGo.com, focuses on topics including social media, social selling, mobile strategies, and content development.
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional. 1. Language: English. Narrator: Judy Hoctor. Audio sample: http://samples.audible.de/bk/gdan/001184/bk_gdan_001184_sample.mp3. Digital audiobook in aax.
Social Media: 25 Incredibly Useful Strategies for Social Media Marketing With Facebook, Twitter, and LinkedIn: Sierra Bennett
How to Find a Job on LinkedIn, Facebook, Twitter and Google+ 2/E: Brad Schepp, Debra Schepp
How to Find a Job on LinkedIn, Facebook, Twitter, MySpace, and Other Social Networks: Brad Schepp, Debra Schepp
Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors: Kevin Roebuck
Drawing on his years of experience in developing social media strategies for some of the most recognizable worldwide brands, David Kravitz offers the kind of unique knowledge and insight only a veteran social media strategist is capable of providing. In his new book, Kravitz details the differences between the most popular platforms while explaining how these differences require a highly specialized approach from those looking to monetize their social media presences. Given the importance of a strong social media presence and the burgeoning opportunities for monetization, Kravitz´s book ought to be considered essential listening for anyone who recognizes the potential for financial gain through the optimal use of social media. Covering a broad range of strategies designed for each specific platform, Kravitz devotes entire chapters to long-established platforms along with those possessing the clear potential for rapid future growth: Twitter Facebook Snapchat LinkedIn Tumblr Pinterest Instagram Vine Google+ Kravitz´s approach to monetization succeeds in simplifying an endeavor that many give up on too soon over what appears to be overwhelming complexities. Acknowledging that monetizing multiple social media platforms can indeed appear daunting, Kravitz´s detailed explanations and thoughtful advice ensure that the increasing importance of adopting a monetization strategy for social media is not bypassed unnecessarily. Citing data regarding the demographics associated with each platform, Kravitz´s book demonstrates how to reach a specific target audience and how to leverage each platform in the most efficient way possible. 1. Language: English. Narrator: Tim Korenich. Audio sample: http://samples.audible.de/bk/acx0/055641/bk_acx0_055641_sample.mp3. Digital audiobook in aax.
Networking: How to Use Network Advertising on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and More: Madison Hall
Social Media:Start With Social Media: 46 Steps Social Media Strategy for Marketing on Facebook, Twitter, Youtube, LinkedIn, and Instagram: Ellen Eischen