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Likeability on Facebook
49,00 € *
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Likeability on Facebook ab 49 € als Taschenbuch: Examining the effectiveness of wall posts on brands' Facebook pages. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 09.04.2020
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Likeonomics: The Unexpected Truth Behind Earnin...
9,95 € *
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How to become a trusted resource for consumers in a society of constant manipulation. People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the 1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, listeners will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource. PLEASE NOTE: When you pur 1. Language: English. Narrator: Christine Marshall. Audio sample: http://samples.audible.de/bk/adbl/004781/bk_adbl_004781_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 09.04.2020
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Likeability on Facebook
49,00 € *
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Likeability on Facebook ab 49 EURO Examining the effectiveness of wall posts on brands' Facebook pages

Anbieter: ebook.de
Stand: 09.04.2020
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Likeability on Facebook
49,00 € *
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This book seeks to develop a better understanding on how managers should manage their brand s wall posts on Facebook in order to maximize the effectiveness in terms of number of likes and comments. The research purpose of this study was exploratory, the aim was to find out what is happening and to seek new insights . As a starting point, a literature study on the changing media environment and the impact of mood on behavior is carried out. Via a deductive approach the research questions of the study are linked to the hypotheses that are drawn based on the literature study. There is collected both primary and secondary data in order to be able to test these hypotheses. The findings of the study have revealed that there indeed are certain wall post characteristics that seem to influence the effectiveness of the message. The principal conclusion is that there are some message characteristics that increase the effectiveness of a message, but that there also are some characteristics that decrease the effectiveness of a message.

Anbieter: Dodax
Stand: 09.04.2020
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Likeonomics
37,90 CHF *
ggf. zzgl. Versand

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: * An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products * A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years * A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships * Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Anbieter: Orell Fuessli CH
Stand: 09.04.2020
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Likeability on Facebook
82,90 CHF *
ggf. zzgl. Versand

This book seeks to develop a better understanding on how managers should manage their brand's wall posts on Facebook in order to maximize the effectiveness in terms of number of likes and comments. The research purpose of this study was exploratory; the aim was to find out 'what is happening' and to 'seek new insights'. As a starting point, a literature study on the changing media environment and the impact of mood on behavior is carried out. Via a deductive approach the research questions of the study are linked to the hypotheses that are drawn based on the literature study. There is collected both primary and secondary data in order to be able to test these hypotheses. The findings of the study have revealed that there indeed are certain wall post characteristics that seem to influence the effectiveness of the message. The principal conclusion is that there are some message characteristics that increase the effectiveness of a message, but that there also are some characteristics that decrease the effectiveness of a message.

Anbieter: Orell Fuessli CH
Stand: 09.04.2020
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Likeonomics
18,00 CHF *
ggf. zzgl. Versand

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Anbieter: Orell Fuessli CH
Stand: 09.04.2020
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Likeability on Facebook
44,99 € *
ggf. zzgl. Versand

This book seeks to develop a better understanding on how managers should manage their brand's wall posts on Facebook in order to maximize the effectiveness in terms of number of likes and comments. The research purpose of this study was exploratory; the aim was to find out 'what is happening' and to 'seek new insights'. As a starting point, a literature study on the changing media environment and the impact of mood on behavior is carried out. Via a deductive approach the research questions of the study are linked to the hypotheses that are drawn based on the literature study. There is collected both primary and secondary data in order to be able to test these hypotheses. The findings of the study have revealed that there indeed are certain wall post characteristics that seem to influence the effectiveness of the message. The principal conclusion is that there are some message characteristics that increase the effectiveness of a message, but that there also are some characteristics that decrease the effectiveness of a message.

Anbieter: Thalia AT
Stand: 09.04.2020
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Likeonomics
21,99 € *
ggf. zzgl. Versand

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: * An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products * A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years * A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships * Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Anbieter: Thalia AT
Stand: 09.04.2020
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