Facebook is the biggest social network in the world today, and any business owner who wants to grow their business on social network would understand that Facebook provides huge possibilities. In order to develop an appreciation for Facebook, you will be introduced to how you can use Facebook ads. Learn how to promote your page through social bookmaking websites; if it reaches just a fraction of the users, the impact can be extremely great. Getting more Facebook fans is the key to making more money on Facebook. But how will the creation of viral video on video sharing site allow you to enjoy more Facebook fans? Learn how to create an external promo page and link it to your Facebook fan page and how to use external websites to promote your Facebook page. But how can you use article marketing to promote your Facebook fan page? There are so many ways to promote Facebook fan page and these are just a few. Is it possible to promote Facebook fan page on other social media networks such as twitter? As it gets more exciting you will further discover that you can create your own shop on Facebook. Facebook has created a variety of opportunities for business owners and marketers and will continue to shake the internet landscape. 1. Language: English. Narrator: Roy Lunel. Audio sample: http://samples.audible.de/bk/acx0/025608/bk_acx0_025608_sample.mp3. Digital audiobook in aax.
Create amazing business opportunities and reach more followers using the power of the social media! The book holds your hand and helps you traverse the landscape of Facebook by offering you tons of actionable, tested and result-oriented tactics. It´s all presented in an easy to understand and straightforward manner. Here are some of the things you can take away from the book: How to build an effective business profile Step by step guide to creating and running winning Facebook ad campaigns 4 ways to make money from the goldmine called Facebook How to leverage the power of Facebook groups 13 killer strategies for building engagement And much more.... YouTube Marketing While there are a lot of great places to market your business, none are as successful as YouTube. It provides you a platform for making videos, which can be a great way to connect and provide benefits to your customers. No matter what kind of product you are working with, creating your own YouTube channel and making it part of the mix will make a big difference in how successful you are. Some of the things that we will discuss in this book about marketing on YouTube include: Getting started with YouTube Doing your first video Understanding your audience Providing value to the audience Tips and strategies for you channel How to use a conversion video to upsell your product Promoting your videos Creating your own AdWords campaign Using YouTube Analytics to track your performance YouTube is one of the best platforms to use when it comes to marketing your company. It allows you to become really creative. 1. Language: English. Narrator: Steve Edwards. Audio sample: http://samples.audible.de/bk/acx0/101388/bk_acx0_101388_sample.mp3. Digital audiobook in aax.
Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape. But it didn´t have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies. Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live. It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long. And if you think that´s got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future. 1. Language: English. Narrator: Jonathan Taplin. Audio sample: http://samples.audible.de/bk/macm/001095/bk_macm_001095_sample.mp3. Digital audiobook in aax.
Real estate marketing has gotten really complicated. The same real estate marketing strategies that worked 10 years ago, or even 5 years ago, seem to change as quickly as the housing market. And with the good old days (or as I like to call them, 2005) long gone, realtors need to have a real estate marketing plan that´s cheap, effective and flexible enough to move with the changing marketing landscape. And Facebook is the perfect vehicle for your real estate marketing efforts. I know, Facebook? You mean that annoying social network where people share every single thought that comes into their brain and barrage you with Mafia Wars invites? Yeah, that Facebook. Here´s the thing: as realtors we aren´t selling widgets or refrigerators or iPhone adapters. We are selling our experience, and our relationship with our clients. And when it comes to the touchy-feely world of marketing relationships nothing works quite as well as Facebook. As long as you do it right. Because there are so many ways to do it wrong. And that´s why I wrote this book. To help other realtors struggling with: What do I post? When do I post? How do I post? How do I get fans? How do I not waste my time with Facebook? I don´t claim to be a total Facebook expert, but I do claim to have made every mistake in the book. (And hopefully learned a little something in the process.) And that´s why I wrote Real Estate Marketing in the 21st Century Vol.2: Facebook Marketing for Realtors So what do I cover in the book? Well... In Chapter 1: Yeah, But How Do I Make Money With Facebook?...I lay out a simple plan for turning all those fans and likes into actual leads and clients. (The method may surprise you.) In Chapter 2: 5 Biggest Fan-Page Mistakes Real... 1. Language: English. Narrator: Adam Lofbomm. Audio sample: http://samples.audible.de/bk/acx0/015059/bk_acx0_015059_sample.mp3. Digital audiobook in aax.
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.
An innovative guide to using social networking for successful investing. There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone - including investors - to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals - and with this new book, he´ll show you how to use social media to profit like the pros. You´ll learn how to: Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions. 1. Language: English. Narrator: Pete Larkin. Audio sample: http://samples.audible.de/bk/acx0/002016/bk_acx0_002016_sample.mp3. Digital audiobook in aax.
If you´re not social, it’s like you´re not even there. That´s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook ´´like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier. 1. Language: English. Narrator: Joe Geoffrey. Audio sample: http://samples.audible.de/bk/gdan/000838/bk_gdan_000838_sample.mp3. Digital audiobook in aax.
The dramatic, larger-than-life true story behind the founding of Oculus and its quest for virtual reality, by the bestselling author of Console Wars. From iconic books like Neuromancer to blockbuster films like The Matrix, virtual reality has long been hailed as the ultimate technology. But outside of a few research labs and military training facilities, this tantalizing vision of the future was nothing but science fiction. Until 2012, when Oculus founder Palmer Luckey-then just a rebellious teenage dreamer living alone in a camper trailer-invents a device that has the potential to change everything. With the help of a videogame legend, a serial entrepreneur and many other colorful characters, Luckey´s scrappy startup kickstarts a revolution and sets out to bring VR to the masses. As with most underdog stories, things don´t quite go according to plan. But what happens next turns out to be the ultimate entrepreneurial journey: a tale of battles won and lost, lessons learned and neverending twists and turns-including an unlikely multi-billion-dollar acquisition by Facebook´s Mark Zuckerberg, which shakes up the landscape in Silicon Valley and gives Oculus the chance to forever change our reality. Drawing on over a hundred interviews with the key players driving this revolution, The History of the Future weaves together a rich, cinematic narrative that captures the breakthroughs, breakdowns and human drama of trying to change the world. The result is a super accessible and supremely entertaining look at the birth of a game-changing new industry.
Youth is no longer an age - it´s a commodity YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it´s a commodity that´s available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today´s marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a postdemographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, and they can do so by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager´s attention span, how do businesses future-fit for long-term success? This book provides a plan and the thoughts, strategies, and brass-tacks advice for putting it into action. Use new-gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically changed landscape of the future marketplace In today´s hypersocialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap in to the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn directions to their market destination. 1. Language: English. Narrator: Joe Knezevich. Audio sample: http://samples.audible.de/bk/adbl/023786/bk_adbl_023786_sample.mp3. Digital audiobook in aax.