Your finger’s hovering over the ´´delete´´ button on your Facebook app. Your friends are abandoning Twitter. Every day brings fresh revelations of data breaches, privacy abuses, Russian spies, trolls. Is it time to hit ´´delete” on all of it? But then again, we joined these platforms for a reason. In a more perfect world, what could these platforms be doing for us? [Broadcast Date: December 26, 2018] 1. Language: English. Narrator: Anne Strainchamps. Audio sample: http://samples.audible.de/rt/tbon/181226/rt_tbon_181226_sample.mp3. Digital audiobook in aax.
Facebook: The Most Powerful Internet Marketing Tool of the 21st Century A colossal entity with almost one billion daily users interacting with each other and checking their newsfeeds for updates about the world - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook, the most powerful form of social media, to their advantage. Though it might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age. If you simply sit on the knowledge of established techniques without taking the initiative to keep your knowledge fresh, then you will soon find yourself a Facebook novice once more. Facebook Marketing is your comprehensive, must-have guide on how master the complex labyrinth of Facebook to optimize your Internet marketing efforts and yield the greatest results for your product or business. Gain an in-depth understanding of: Organic vs. inorganic content Facebook reach & Facebook boost system, promoted posts, & native advertising Simple FB strategies to reach maximum traffic Current EdgeRank developments Structure of a campaign advertising system: affinity, weight, & time decay Facebook insights - metrics & pages to watch Advanced Facebook strategIes: FB conversion pixel, FB custom audience pixel, FB retargeting, FB conversion testing, & FB conversion lift tests Eight most recent Facebook advances & the importance of staying current Find Facebook´s free 34-part marketing e-learning course Where to access the latest FB news & updates FB profile development, ads manager apps, powerful complementing marketing options Dozens of proven, insider FB tips Most complex Facebook marketing algorithims Bonus top Facebook resources /l 1. Language: English. Narrator: Paul Cartwright. Audio sample: http://samples.audible.de/bk/acx0/048389/bk_acx0_048389_sample.mp3. Digital audiobook in aax.
In this hour, Lada Adamic is one of a host of social scientists working at facebook. Anne Strainchamps wanted to know why. And what all those sociologists are up to.Next, Somalia didn’t have a written language until the 1970´s, and today, many if not most Somalis still live within an oral tradition. And in that tradition the poet is king. Then, some time ago, Olga Nunes got an invitation to join an email Listserv of more than 21,000 artists. The rules of the Listserv are simple. Every day, one person on the list is randomly selected to write an email and send it – to everyone else. So when it’s your turn… what do you write? Olga Nunes records voicemail memories of smell.After that, in Chile, a new platform called Poderopedia has just been launched. Its goal is to make those connections more transparent. It’s a crowd-sourced map of business and political power in Chile. Journalist Miguel Paz founded Poderopedia. And finally, in the gaming world, game designer Jason Rohrer is a god. Now, saying someone is a god in a certain field is a figure of speech. I mean, they’re not REALLY immortal beings. That is, unless you’re Jason Rohrer. [Broadcast Date: March 13, 2013] 1. Language: English. Narrator: Jim Fleming. Audio sample: http://samples.audible.de/rt/tbon/130313/rt_tbon_130313_sample.mp3. Digital audiobook in aax.
A quickstart guide for mastering the art of profitable Facebook advertising. Facebook marketing is a great way to start or grow your business with little risk or investment - but only if you know how to do it right! Need to learn how to run Facebook advertising campaigns the right way? With this guide you will be armed with the fundamental knowledge you need to succeed in the exciting world of Facebook marketing. You’ll also learn how to avoid making mistakes that could cost you a lot of money, waste your valuable time, and prevent your business from achieving its maximum potential! Here is a preview of what you will learn in this guide:Why Facebook ads?How does Facebook fit into marketing?Setting up a campaignCampaignAd setAd levelWhat is Facebook Ad Manager?Setting up and accessing the Ad ManagerExploring the main menuFacebook Ads Manager tabsCreating a campaign in the Facebook Ad ManagerFacebook analyticsWhat is Facebook analytics?What makes Facebook analytics different?Using Facebook analyticsFunnelsWhat is Facebook Pixel?Why use Facebook Pixel?How to use Facebook PixelStandard Pixel eventsCustom conversionsCreating a Facebook Pixel and embedding the Pixel in a websiteUsing the Pixel to improve Ad targetingAccessing Facebook Pixel dataAnd so much more!Even if you have no background in online marketing or running advertising campaigns, have no fear! With this guide, that will not be a barrier for you any longer. Learn how to successfully advertise your products or services on Facebook in a way that will maximize your return on investment when you get this guide now! 1. Language: English. Narrator: Austin R. Stoler. Audio sample: http://samples.audible.de/bk/acx0/139960/bk_acx0_139960_sample.mp3. Digital audiobook in aax.
You know you need to master Facebook ads to really generate serious revenue, but how can you maximize the return on your investment?There are billions of Facebook users, constantly plugging in data so that you can better reach them. But you have to learn how to access these people properly, so they can easily find you and buy from you. At best, you can capture the attention of your target audience with the ideal, strategically formulated message that will catch their attention. Without this knowledge, you can easily bankrupt your business by spending your money on ads that don’t add up to sales.In Facebook Marketing, you will learn how to:Master Facebook advertising to maximize your ROIUse the best strategies for marketing on FacebookIdentify and target your ideal audienceBoost your visibility, traffic, and conversionsGet powerful, tangible resultsHarness the tools, support, and marketing know-how of the prosEngage your audience and keep them hungry for moreYour ideal customers are eagerly waiting for you to make your move.Start marketing properly, so you can reap the rewards. Buy this book now! 1. Language: English. Narrator: Michael Reece. Audio sample: http://samples.audible.de/bk/acx0/138070/bk_acx0_138070_sample.mp3. Digital audiobook in aax.
The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today. Build or retrofit your organization for new ways of working and collaboration by using knowledge management Adapt to today´s most popular ways to collaborate such as social networking Overcome organization silos, knowledge hoarding and ´´not invented here´´ resistance Take advantage of emerging technologies and mobile devices to build networks and share knowledge Identify what can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger and faster Straightforward and easy-to-follow, this is the resource you´ll turn to again and again to get-and stay-in the know. Plus, the book is filled with real-world examples - the case studies and snapshots of how best practice companies are achieving success with knowledge management. 1. Language: English. Narrator: Vanessa Hart. Audio sample: http://samples.audible.de/bk/adbl/004883/bk_adbl_004883_sample.mp3. Digital audiobook in aax.
Nobody wants to be a narcissist - a relentless, self-loving, self-promoter. But look at Facebook and Twitter. We talk about ourselves all the time on social media. Which raises the question, are we living in a Golden Age of Narcissism? [Broadcast Date: September 24, 2014] 1. Language: English. Narrator: Jim Fleming. Audio sample: http://samples.audible.de/rt/tbon/140924/rt_tbon_140924_sample.mp3. Digital audiobook in aax.
In this hour, Lada Adamic is one of a host of social scientists working at facebook. Anne Strainchamps wanted to know why. And what all those sociologists are up to.Next, Somalia didn’t have a written language until the 1970´s, and today, many if not most Somalis still live within an oral tradition. And in that tradition the poet is king. Then, some time ago, Olga Nunes got an invitation to join an email Listserv of more than 21,000 artists. The rules of the Listserv are simple. Every day, one person on the list is randomly selected to write an email and send it – to everyone else. So when it’s your turn… what do you write? Olga Nunes records voicemail memories of smell.After that, in Chile, a new platform called Poderopedia has just been launched. Its goal is to make those connections more transparent. It’s a crowd-sourced map of business and political power in Chile. Journalist Miguel Paz founded Poderopedia. And finally, in the gaming world, game designer Jason Rohrer is a god. Now, saying someone is a god in a certain field is a figure of speech. I mean, they’re not REALLY immortal beings. That is, unless you’re Jason Rohrer. [Broadcast Date: November 29, 2013] 1. Language: English. Narrator: Jim Fleming. Audio sample: http://samples.audible.de/rt/tbon/131129/rt_tbon_131129_sample.mp3. Digital audiobook in aax.
Drawing on his years of experience in developing social media strategies for some of the most recognizable worldwide brands, David Kravitz offers the kind of unique knowledge and insight only a veteran social media strategist is capable of providing. In his new book, Kravitz details the differences between the most popular platforms while explaining how these differences require a highly specialized approach from those looking to monetize their social media presences. Given the importance of a strong social media presence and the burgeoning opportunities for monetization, Kravitz´s book ought to be considered essential listening for anyone who recognizes the potential for financial gain through the optimal use of social media. Covering a broad range of strategies designed for each specific platform, Kravitz devotes entire chapters to long-established platforms along with those possessing the clear potential for rapid future growth: Twitter Facebook Snapchat LinkedIn Tumblr Pinterest Instagram Vine Google+ Kravitz´s approach to monetization succeeds in simplifying an endeavor that many give up on too soon over what appears to be overwhelming complexities. Acknowledging that monetizing multiple social media platforms can indeed appear daunting, Kravitz´s detailed explanations and thoughtful advice ensure that the increasing importance of adopting a monetization strategy for social media is not bypassed unnecessarily. Citing data regarding the demographics associated with each platform, Kravitz´s book demonstrates how to reach a specific target audience and how to leverage each platform in the most efficient way possible. 1. Language: English. Narrator: Tim Korenich. Audio sample: http://samples.audible.de/bk/acx0/055641/bk_acx0_055641_sample.mp3. Digital audiobook in aax.