Presents a history of the world, from its creation up through present day, as if Facebook had existed all along and Abraham Lincoln had written a status update about taking the missus to the theater on April 15, 1865 and Ben Franklin had done the same alerting his network that he´d signed the Declaration of Independence.
Sachbuch, Fremdsprachiges Buch / Sprache: Englisch / Thema: Geschichte / Ausgabe: Taschenbuch
A brilliant recasting of the turning points in world history, including the one we´re living through, as a collision between old power hierarchies and new social networks Most history is hierarchical: it´s about emperors, presidents, prime ministers, and field marshals. It´s about states, armies, and corporations. It´s about orders from on high. Even history ´´from below´´ is often about trade unions and workers´ parties. But what if that´s simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change? The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn´t mean they are not real. From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall, and rise of networks, and shows how network theory - concepts such as clustering, degrees of separation, weak ties, contagions, and phase transitions - can transform our understanding of both the past and the present. Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption - and which w... 1. Language: English. Narrator: Elliot Hill. Audio sample: http://samples.audible.de/bk/peng/003366/bk_peng_003366_sample.mp3. Digital audiobook in aax.
Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google´s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!´s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo´s hand in the Facebook negotiations haunted the rest of the company´s existence. In addition, factors outside of Yahoo´s control - most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. 1. Language: English. Narrator: Marguerite Gavin. Audio sample: http://samples.audible.de/bk/gdan/002842/bk_gdan_002842_sample.mp3. Digital audiobook in aax.
California´s Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously ´´designed in California´´, but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies - including IDEO, frog, and Lunar - and shows the process by which some of the world´s most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply ´´design thinking´´ to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader - including Douglas Engelbart, Steve Jobs, and Don Norman - Katz reveals design to be the missing link in Silicon Valley´s ecosystem of innovation. 1. Language: English. Narrator: Sean Ptratt. Audio sample: http://samples.audible.de/bk/gdan/001761/bk_gdan_001761_sample.mp3. Digital audiobook in aax.
Penguin presents the audiobook edition of The Square and the Tower by Niall Ferguson. What if everything we thought we knew about history was wrong? From the global best-selling author of Empire, The Ascent of Money and Civilization, this is a whole new way of looking at the world. Most history is hierarchical: it´s about popes, presidents, and prime ministers. But what if that´s simply because they create the historical archives? What if we are missing equally powerful but less visible networks - leaving them to the conspiracy theorists, with their dreams of all-powerful Illuminati? The 21st century has been hailed as the Networked Age. But in The Square and the Tower, Niall Ferguson argues that social networks are nothing new. From the printers and preachers who made the Reformation to the freemasons who led the American Revolution, it was the networkers who disrupted the old order of popes and kings. Far from being novel, our era is the Second Networked Age, with the computer in the role of the printing press. Those looking forward to a utopia of interconnected ´netizens´ may therefore be disappointed. For networks are prone to clustering, contagions and even outages. And the conflicts of the past already have unnerving parallels today, in the time of Facebook, Islamic State and Trumpworld. 1. Language: English. Narrator: John Sackville. Audio sample: http://samples.audible.de/bk/pauk/000999/bk_pauk_000999_sample.mp3. Digital audiobook in aax.