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Growth Hacker Marketing
12,90 € *
ggf. zzgl. Versand

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Anbieter: Dodax AT
Stand: 23.01.2020
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Growth Hacker Marketing
12,50 € *
ggf. zzgl. Versand

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
ISBN Hacking Growth Buch Hardcover 320 Seiten
29,90 € *
ggf. zzgl. Versand

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: Dodax AT
Stand: 23.01.2020
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Avanquest ZoneAlarm Social Guard 5 Lizenz(en) 1...
19,48 € *
ggf. zzgl. Versand

Erweiterte Facebook®-Sicherheitn- Sie wissen sofort, wenn ein Hacker in Ihr Facebook-Konto eindringt.n- Sie werden bei gefährlichen Links und Phishing-Betrug gewarnt.n- Schützt effektiver als die direkte Überwachung durch Eltern auf Facebookn- Benachrichtigt Sie sofort, auch wenn Sie nicht auf Facebook sindnnWas ist SocialGuard?n- SocialGuard analysiert Millionen von Datensätzen anhand eines speziellen Algorithmus, um Bedrohungen zu erkennen. Bei einem Problem werden Sie sofort benachrichtigt – nicht nur einmal am Tag wie bei Mitbewerberprodukten.n- Wenn Sie die Facebook-Konten Ihrer Kinder überwachen, können Sie SocialGuard so einrichten, dass Sie nur auf verdächtige Daten aufmerksam gemacht werden. Auf diese Weise brauchen Sie nicht alles, was Ihre Kinder auf Facebook sehen und tun, persönlich überprüfen.nnWelche Gefahren werden von SocialGuard erkannt?nProbleme aufgrund eines geknackten Kontos verhindernnIhr Facebook-Konto wird von SocialGuard ununterbrochen überwacht. Bei Anzeichen von Hacking-Aktivitäten werden Sie sofort per E-Mail und SMS benachrichtigt.nnFremden auf die Schliche kommennVerstecken sich Fremde in Ihrem sozialen Netzwerk? SocialGuard spürt Fremde auf und benachrichtigt Sie, bevor diese Schaden anrichten können.nnGefährliche Links vermeidennSocialGuard warnt Sie bei gefährlichen Links in Ihren Neuigkeiten, auf Ihrer Pinnwand und in privaten Facebook-Nachrichten.nnBenachrichtigungen in EchtzeitnGefahren werden sofort angesprochen. Bei Problemen werden Sie umgehend per E-Mail und SMS benachrichtigt – auch wenn Sie sich gerade nicht in Facebook aufhalten.nnCyberbullying und Belästigungen erkennennSocialGuard sucht nach suspekten Wörtern in privaten Nachrichten, Statusaktualisierungen und Pinnwandbeiträgen und identifiziert „Freunde“, die u. U. wesentlich älter sind als behauptet.

Anbieter: Dodax
Stand: 23.01.2020
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Avanquest ZoneAlarm Social Guard 5 Lizenz(en) 1...
18,29 € *
ggf. zzgl. Versand

Erweiterte Facebook®-Sicherheitn- Sie wissen sofort, wenn ein Hacker in Ihr Facebook-Konto eindringt.n- Sie werden bei gefährlichen Links und Phishing-Betrug gewarnt.n- Schützt effektiver als die direkte Überwachung durch Eltern auf Facebookn- Benachrichtigt Sie sofort, auch wenn Sie nicht auf Facebook sindnnWas ist SocialGuard?n- SocialGuard analysiert Millionen von Datensätzen anhand eines speziellen Algorithmus, um Bedrohungen zu erkennen. Bei einem Problem werden Sie sofort benachrichtigt – nicht nur einmal am Tag wie bei Mitbewerberprodukten.n- Wenn Sie die Facebook-Konten Ihrer Kinder überwachen, können Sie SocialGuard so einrichten, dass Sie nur auf verdächtige Daten aufmerksam gemacht werden. Auf diese Weise brauchen Sie nicht alles, was Ihre Kinder auf Facebook sehen und tun, persönlich überprüfen.nnWelche Gefahren werden von SocialGuard erkannt?nProbleme aufgrund eines geknackten Kontos verhindernnIhr Facebook-Konto wird von SocialGuard ununterbrochen überwacht. Bei Anzeichen von Hacking-Aktivitäten werden Sie sofort per E-Mail und SMS benachrichtigt.nnFremden auf die Schliche kommennVerstecken sich Fremde in Ihrem sozialen Netzwerk? SocialGuard spürt Fremde auf und benachrichtigt Sie, bevor diese Schaden anrichten können.nnGefährliche Links vermeidennSocialGuard warnt Sie bei gefährlichen Links in Ihren Neuigkeiten, auf Ihrer Pinnwand und in privaten Facebook-Nachrichten.nnBenachrichtigungen in EchtzeitnGefahren werden sofort angesprochen. Bei Problemen werden Sie umgehend per E-Mail und SMS benachrichtigt – auch wenn Sie sich gerade nicht in Facebook aufhalten.nnCyberbullying und Belästigungen erkennennSocialGuard sucht nach suspekten Wörtern in privaten Nachrichten, Statusaktualisierungen und Pinnwandbeiträgen und identifiziert „Freunde“, die u. U. wesentlich älter sind als behauptet.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot
ISBN Hacking Growth Buch Hardcover 320 Seiten
29,00 € *
ggf. zzgl. Versand

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Hacking Growth
19,00 € *
ggf. zzgl. Versand

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Real-World Bug Hunting
39,90 € *
ggf. zzgl. Versand

Learn how people break websites and how you can, too.Real-World Bug Hunting is the premier field guide to finding software bugs. Whether you're a cyber-security beginner who wants to make the internet safer or a seasoned developer who wants to write secure code, ethical hacker Peter Yaworski will show you how it's done.You'll learn about the most common types of bugs like cross-site scripting, insecure direct object references, and server-side request forgery. Using real-life case studies of rewarded vulnerabilities from applications like Twitter, Facebook, Google, and Uber, you'll see how hackers manage to invoke race conditions while transferring money, use URL parameter to cause users to like unintended tweets, and more.Each chapter introduces a vulnerability type accompanied by a series of actual reported bug bounties. The book's collection of tales from the field will teach you how attackers trick users into giving away their sensitive information and how sites may reveal their vulnerabilities to savvy users. You'll even learn how you could turn your challenging new hobby into a successful career. You'll learn:- How the internet works and basic web hacking concepts- How attackers compromise websites- How to identify functionality commonly associated with vulnerabilities- How to find bug bounty programs and submit effective vulnerability reportsReal-World Bug Hunting is a fascinating soup-to-nuts primer on web security vulnerabilities, filled with stories from the trenches and practical wisdom. With your new understanding of site security and weaknesses, you can help make the web a safer place--and profit while you're at it.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot
Real-World Bug Hunting
41,10 € *
ggf. zzgl. Versand

Learn how people break websites and how you can, too.Real-World Bug Hunting is the premier field guide to finding software bugs. Whether you're a cyber-security beginner who wants to make the internet safer or a seasoned developer who wants to write secure code, ethical hacker Peter Yaworski will show you how it's done.You'll learn about the most common types of bugs like cross-site scripting, insecure direct object references, and server-side request forgery. Using real-life case studies of rewarded vulnerabilities from applications like Twitter, Facebook, Google, and Uber, you'll see how hackers manage to invoke race conditions while transferring money, use URL parameter to cause users to like unintended tweets, and more.Each chapter introduces a vulnerability type accompanied by a series of actual reported bug bounties. The book's collection of tales from the field will teach you how attackers trick users into giving away their sensitive information and how sites may reveal their vulnerabilities to savvy users. You'll even learn how you could turn your challenging new hobby into a successful career. You'll learn:- How the internet works and basic web hacking concepts- How attackers compromise websites- How to identify functionality commonly associated with vulnerabilities- How to find bug bounty programs and submit effective vulnerability reportsReal-World Bug Hunting is a fascinating soup-to-nuts primer on web security vulnerabilities, filled with stories from the trenches and practical wisdom. With your new understanding of site security and weaknesses, you can help make the web a safer place--and profit while you're at it.

Anbieter: Dodax AT
Stand: 23.01.2020
Zum Angebot