Erscheinungsdatum: 23.01.2015, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt, Auflage: 4. Auflage von 2015 // 4. Auflage, Autor: Azer, Jaylan, Verlag: GRIN Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 60, Gattung: Magisterarbeit, Gewicht: 104 gr, Verkäufer: averdo
Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt ab 21.99 € als Taschenbuch: Magisterarbeit Akademische Schriftenreihe. 4. Auflage. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
Facebook from Socializing to Advertising. An empirical study on the effect of Facebook as advertising tool in Egypt ab 13.99 € als epub eBook: 1. Auflage. Aus dem Bereich: eBooks, Wirtschaft,
Online Maghreb-Arab Social Movements and Facebook: ab 54.9 € als Taschenbuch: A Case Study of Morocco Egypt and Tunisia. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,
In 2008, a small band of political activists in Egypt led by a young engineer named Ahmed Maher began organizing on Facebook under the moniker April 6 Youth. Dodging the secret police both online and off, they built a Web page into a movement. Then, in January 2011, they helped architect a final showdown with the country's dictator. David Wolman unspools the riveting behind-the-scenes story of these daring activists and how they planted the digital seeds of a revolution. Award-winning journalist and author David Wolman is a contributing editor at Wired, a former Fulbright journalism fellow and a winner of the 2011 Oregon Arts Commission individual artists fellowship. He is the author of two works of nonfiction. His third book, The End of Money, will be published in February. 1. Language: English. Narrator: David Wolman. Audio sample: http://samples.audible.de/bk/acx0/003107/bk_acx0_003107_sample.mp3. Digital audiobook in aax.
The revolutions sweeping the Middle East in 2011 were unlike any the world had ever seen. Brutal regimes that had been in power for many decades were suddenly swarmed by unstoppable mobs of freedom seekers. Now, one of the key figures behind the Egyptian uprising tells the riveting inside story of what happened and presents lessons for all of us on how to unleash the power of crowds. Wael Ghonim was a little-known 30-year-old Google executive in the fall of 2010 when he anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s followers expanded quickly and moved from online protests to nonconfrontational public gatherings. Then, on January 14, 2011, they made history when they announced a revolution. Over 350,000 friends clamored to join. On January 25, as the revolution began in earnest, Ghonim was captured and held for 12 days of brutal interrogation - and when he emerged and gave a speech on national television, the protests grew even more intense. Four days later, Mubarak was gone. The lessons Ghonim draws will inspire each of us: Forget the past. Don’t plan ahead. Let the crowd make its own decisions. Welcome to Revolution 2.0. Wael Ghonim was born in Cairo and grew up in Egypt and Saudi Arabia, earning a degree from Cairo University in 2004 and an MBA from the American University in Cairo in 2007. He joined Google in 2008, rising to become head of marketing for Google Middle East and North Africa. He is currently on sabbatical from Google to launch a nongovernmental organization supporting education and technology in Egypt. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/blak/004759/bk_blak_004759_sample.mp3. Digital audiobook in aax.
In the digital age, technology has shrunk the physical world into a "global village", where we all seem to be connected as an online community as information travels to the farthest reaches of the planet with the click of a mouse. Yet while we think of platforms such as Twitter and Facebook as open and accessible to all, in reality, these are commercial entities developed primarily by and for the Western world. Considering how new technologies increasingly shape labor, economics, and politics, these tools often reinforce the inequalities of globalization, rarely reflecting the perspectives of those at the bottom of the digital divide. This audiobook asks us to reconsider "whose global village" we are shaping with the digital technology revolution today. Sharing stories of collaboration with Native Americans in California and New Mexico, revolutionaries in Egypt, communities in rural India, and others across the world, Ramesh Srinivasan urges us to reimagine what the Internet, mobile phones, or social media platforms may look like when considered from the perspective of diverse cultures. 1. Language: English. Narrator: Malcolm Hillgartner. Audio sample: http://samples.audible.de/bk/tant/008076/bk_tant_008076_sample.mp3. Digital audiobook in aax.
The role of social media in the events of the Arab Spring and its aftermath in the Muslim world has stimulated much debate, yet little in the way of useful insight. Now Haroon Ullah, a scholar and diplomat with deep knowledge of politics and societies in the Middle East, South Asia, and Southeast Asia, draws the first clear picture of the unprecedented impact of Twitter, Facebook, and other means of online communication on the recent revolutions that blazed across Muslim nations. The author carefully analyzes the growth of social media throughout the Muslim world, tracing how various organizations learned to employ such digital tools to grow networks, recruit volunteers, and disseminate messages. In Egypt, where young people rose against the regime; in Pakistan, where the youth fought against the intelligence and military establishments; and in Syria, where underground Islamists had to switch alliances, digital communications played key roles. Ullah demonstrates how social media have profoundly changed relationships between regimes and voters, though not always for the better. Looking forward he identifies trends across the Muslim world and the implications of these for regional and international politics. 1. Language: English. Narrator: Derek Shetterly. Audio sample: http://samples.audible.de/bk/adbl/032208/bk_adbl_032208_sample.mp3. Digital audiobook in aax.
Welcome to Forbes for January 9th, 2012 from Audible. This edition contains seven feature articles. In the cover story, we'll tell you about “Spotify's Daniel Ek: The Most Important Man in Music” – Ek created a free, Facebook-enabled platform that could save the recording industry from piracy–and iTunes. Also, “Lightscrewed: How Washington Whipped Phil Falcone” - Falcone's Lightsquared is battling entrenched cellfone carriers, the GPS industry, and even John Deere to expand wireless data services. We'll also tell you about, “Tom Freston's One Billion Dollar Revenge” - After Sumner Redstone fired the former Viacom CEO for wisely passing on MySpace, Freston quietly took one joint venture with him. He's now helping Vice Media become the online MTV. Next, “Authoritarian Capitalism” - With North Korea's leader gone, does free enterprise now stand a small chance?Then, “High Frequency Follies” - Instability brings profits to turbo charged traders. Followed by, “A Hacker Foreign Legion Burrows Deep in Egypt and Syria” - A loose-knit international group called Telecomix has helped Arabs evade their governments' attempts to control their access to the Internet. And in our final story, “America Before the Entitlement State” – Picking your neighbors' pockets is not a necessity of survival. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/120109/pe_forb_120109_sample.mp3. Digital audiobook in aax.