Facebook from Socializing to Advertising. An empirical study on the effect of Facebook as advertising tool in Egypt:1. Auflage Jaylan Azer
´Facebookers´ vs. ´Donor Darlings´:The distortion of reality in the depiction of the Egypt revolution in 2011 by the use of social media activists as journalistic sources. Akademische Schriftenreihe. 3. Auflage Maiko Schaffrath
Online Maghreb-Arab Social Movements and Facebook::A Case Study of Morocco Egypt and Tunisia Driss Faddouli
In 2008, a small band of political activists in Egypt led by a young engineer named Ahmed Maher began organizing on Facebook under the moniker April 6 Youth. Dodging the secret police both online and off, they built a Web page into a movement. Then, in January 2011, they helped architect a final showdown with the country´s dictator. David Wolman unspools the riveting behind-the-scenes story of these daring activists and how they planted the digital seeds of a revolution. Award-winning journalist and author David Wolman is a contributing editor at Wired, a former Fulbright journalism fellow and a winner of the 2011 Oregon Arts Commission individual artists fellowship. He is the author of two works of nonfiction. His third book, The End of Money, will be published in February. 1. Language: English. Narrator: David Wolman. Audio sample: http://samples.audible.de/bk/acx0/003107/bk_acx0_003107_sample.mp3. Digital audiobook in aax.
Welcome to Forbes for September 12th, 2011 from Audible. This edition contains seven feature articles. In the cover story, we´ll tell you about ´´Social Power and the Coming Corporate Revolution” - Civilizations have clashed in an unexpected way this year, as ordinary people using Facebook and Twitter knocked down dictators in Tunisia, Egypt and Libya. Something similar is happening in more democratic countries. Also, ´´The Prince and the Blogger” - Monaco´s Prince Albert II is engaged in a nasty legal war with his ex-spymaster, who is airing lots of royal dirty laundry. Next, ´´How to Lead” - Rudy Giuliani recalls the morning of 9/11, his lingering outrage - and what America needs in a President today (hint, hint). We´ll also tell you about, ´´Fantasy League” - World Series MVP Curt Schilling aims to build a monster of a videogame company. Then, ´´On the Gulf With BP´s Wave-And-Solar-Powered Robots” - A Silicon Valley startup´s Wave Gliders represent a revolution in robotics that promises to advance ocean exploration and exploitation. Followed by, ´´Deja Vu Stock Market” - Don´t Look for Negatives; Find Bargains. And in our final story, ´´The Power of the Packers” - How tiny Green Bay became the NFL´s most improbable financial juggernaut. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/forb/110912/pe_forb_110912_sample.mp3. Digital audiobook in aax.
The role of social media in the events of the Arab Spring and its aftermath in the Muslim world has stimulated much debate, yet little in the way of useful insight. Now Haroon Ullah, a scholar and diplomat with deep knowledge of politics and societies in the Middle East, South Asia, and Southeast Asia, draws the first clear picture of the unprecedented impact of Twitter, Facebook, and other means of online communication on the recent revolutions that blazed across Muslim nations. The author carefully analyzes the growth of social media throughout the Muslim world, tracing how various organizations learned to employ such digital tools to grow networks, recruit volunteers, and disseminate messages. In Egypt, where young people rose against the regime; in Pakistan, where the youth fought against the intelligence and military establishments; and in Syria, where underground Islamists had to switch alliances, digital communications played key roles. Ullah demonstrates how social media have profoundly changed relationships between regimes and voters, though not always for the better. Looking forward he identifies trends across the Muslim world and the implications of these for regional and international politics. 1. Language: English. Narrator: Derek Shetterly. Audio sample: http://samples.audible.de/bk/adbl/032208/bk_adbl_032208_sample.mp3. Digital audiobook in aax.
Veteran BBC reporter William Carver is in Cairo - bang in the middle of the Arab Spring. ´The only story in the world´ according to his editor. But it isn´t - there´s another story, more significant and potentially more dangerous, and if no one else is willing to tell it...then Carver will, whatever the consequences. A Single Source tells two stories, which over a few tumultuous months come together to prove inextricably linked. There are the dramatic, world-changing events across North Africa and the Middle East, as protests led by a new generation of tech-savvy youngsters challenge the established order. Then there are two Eritrean brothers, desperate to make their way up from the Horn of Africa across the continent to a better life in Europe. The horrors they endure at the hands of people traffickers and others along the way test their endurance and humanity to its limit. William Carver spots the Arab Spring early, aided by one of the infamous ´Listeners´ at the BBC monitoring station in Caversham. He and his producer, Patrick, chase the story across North Africa before arriving in Egypt where the battle between the corrupt old order and the new will be both bloody and potentially definitive. The world is watching, but its attention span is increasingly short. Carver knows the story is a complex one and, in the age of Facebook, Twitter and rolling news, difficult stories are getting harder to tell. If everyone is a reporter, then whom do you believe? 1. Language: English. Narrator: Jonathan Keeble. Audio sample: http://samples.audible.de/bk/hodd/002221/bk_hodd_002221_sample.mp3. Digital audiobook in aax.
In the digital age, technology has shrunk the physical world into a ´´global village´´, where we all seem to be connected as an online community as information travels to the farthest reaches of the planet with the click of a mouse. Yet while we think of platforms such as Twitter and Facebook as open and accessible to all, in reality, these are commercial entities developed primarily by and for the Western world. Considering how new technologies increasingly shape labor, economics, and politics, these tools often reinforce the inequalities of globalization, rarely reflecting the perspectives of those at the bottom of the digital divide. This audiobook asks us to reconsider ´´whose global village´´ we are shaping with the digital technology revolution today. Sharing stories of collaboration with Native Americans in California and New Mexico, revolutionaries in Egypt, communities in rural India, and others across the world, Ramesh Srinivasan urges us to reimagine what the Internet, mobile phones, or social media platforms may look like when considered from the perspective of diverse cultures. 1. Language: English. Narrator: Malcolm Hillgartner. Audio sample: http://samples.audible.de/bk/tant/008076/bk_tant_008076_sample.mp3. Digital audiobook in aax.
The revolutions sweeping the Middle East in 2011 were unlike any the world had ever seen. Brutal regimes that had been in power for many decades were suddenly swarmed by unstoppable mobs of freedom seekers. Now, one of the key figures behind the Egyptian uprising tells the riveting inside story of what happened and presents lessons for all of us on how to unleash the power of crowds. Wael Ghonim was a little-known 30-year-old Google executive in the fall of 2010 when he anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s followers expanded quickly and moved from online protests to nonconfrontational public gatherings. Then, on January 14, 2011, they made history when they announced a revolution. Over 350,000 friends clamored to join. On January 25, as the revolution began in earnest, Ghonim was captured and held for 12 days of brutal interrogation - and when he emerged and gave a speech on national television, the protests grew even more intense. Four days later, Mubarak was gone. The lessons Ghonim draws will inspire each of us: Forget the past. Don’t plan ahead. Let the crowd make its own decisions. Welcome to Revolution 2.0. Wael Ghonim was born in Cairo and grew up in Egypt and Saudi Arabia, earning a degree from Cairo University in 2004 and an MBA from the American University in Cairo in 2007. He joined Google in 2008, rising to become head of marketing for Google Middle East and North Africa. He is currently on sabbatical from Google to launch a nongovernmental organization supporting education and technology in Egypt. 1. Language: English. Narrator: Sean Runnette. Audio sample: http://samples.audible.de/bk/blak/004759/bk_blak_004759_sample.mp3. Digital audiobook in aax.