It's a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Marc Kuchner. Audio sample: http://samples.audible.de/bk/adbl/004412/bk_adbl_004412_sample.mp3. Digital audiobook in aax.
Want more customers? Need to increase social media followers? Want your name in the news to boost your brand and sales? Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is the ideal guide for marketing, with tips, tools, and trends for social media, word-of-mouth marketing, publicity, and more. It offers a straightforward, five-step approach to use the power of direct marketing to get to the next level. Propel shows how large corporations, small businesses, nonprofits, schools, governments, and other organizations can quickly reach the right people at the right time in the right way - to get the right results. Including over 50 real-world examples of success and compelling case studies of digital and traditional marketing and PR success from around the world, this is a practical guide to help you break through all the noise in the marketplace and connect with the people you need to reach the most. Includes examples and case studies of social media tools including YouTube, Twitter, and Facebook as well as marketing strategies applicable for LinkedIn, Vine, Instagram, Infographics, Pinterest, Yelp, City Search, Urban Spoon, blogs, podcasts, and other marketing communication outlets. Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is a go-to marketing resource for entrepreneurs, business owners, and nonprofit directors. Even people working in marketing or publicity departments, as teachers and professors, and in agencies can use Propel to turn marketing ideas into strategic action that gets real results - fast. 1. Language: English. Narrator: Whitney Keyes. Audio sample: http://samples.audible.de/bk/acx0/051731/bk_acx0_051731_sample.mp3. Digital audiobook in aax.
Is your company empowered for success? You know it’s happening within your organization. Your people - using low-cost, accessible technology - are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before - often overmatching your team. In Empowered, Forrester’s Josh Bernoff - coauthor of the pioneering book Groundswell - and Ted Schadler explain how to transform your company by unleashing the force of HEROes. The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions. Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: Statistical analysis of the 16 percent of customers who account for 80 percent of online influence The HERO index: a scorecard of the industries and departments with the most - and the fewest - HEROes The game plan for IT’s new role as a key partner in technology empowerment throughout the company Dozens of case studies and examples from firms in every industry, from retail to business services 1. Language: English. Narrator: Josh Bernoff. Audio sample: http://samples.audible.de/bk/gdan/000441/bk_gdan_000441_sample.mp3. Digital audiobook in aax.
The more I learn; the more I learn, that there is so much more to learn. (James Tyler)To have a chance at success in any business, including your real estate career, you must master three critical departments: business development, marketing, and sales. Further, agents must take control and run their real estate business like an enterprise. You are not just a real estate salesperson or a broker; you are the CEO, CFO, COO, CMO, CTO, CIO, and the Chief Everything Officer. This audiobook will position you to be the hustler entrepreneur and the closer of every opportunity.Top real estate producers aren't smarter than you. They don't work as hard as you do, but they do things differently. They have functional operating systems in place. They've figured out their uniqueness, their values, and the sources for a consistent flow of sales. What works for one real estate agent may not work for everyone else. No one can tell you your secret for success, but in Dominate Real Estate, James shows you the foundation, rules, strategies, methods, tools, techniques, and the technologies to build your success system, which becomes your secret for growth, prosperity, and domination.Dominate Real Estate (DRE) isn't your average real estate sales and marketing audiobook. James Tyler has strategically crafted a masterpiece that will forever change the way real estate professionals build and expand their businesses online. This audiobook is an instructional guide to help real estate agents nationwide find prosperity and freedom. The author concentrates on mastering the overwhelming challenges of business development, marketing, and sales to help develop a profitable real estate company and a delightful lifestyle.This audiobook for you if you have any of these questions: How do I implement online strategies to grow my real estate sales immediately?How can I use social media, including Facebook, Instagram, YouTube, and Goo 1. Language: English. Narrator: James Tyler. Audio sample: http://samples.audible.de/bk/acx0/180834/bk_acx0_180834_sample.mp3. Digital audiobook in aax.
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business. 1. Language: English. Narrator: David Meerman Scott, Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001320/bk_gdan_001320_sample.mp3. Digital audiobook in aax.
The technical development in terms of social media is challenging for many departments of a business. Especially, the HR division of large enterprises needs to take this into consideration and adapt their strategies according to this new progress. In literature, many recommendations are given and strategies for employer branding are particularly outlined on Social Networking Sites (SNSs). Online business networks, such as XING or LinkedIn, present in contrast to leisure networks, as for example Facebook, a more professional way of social networking. This book focuses on a rather unexplored part of social networking, as it concentrates on how young professionals use XING as an information platform for their prospective employer. Since this special group of young professionals, mainly from the net generation, strives for new challenges and wants to further broaden their horizon, they differ in their job-searching behaviour. This study examines how young professionals employ XING to seek their first workplace. The questionnaire used in this study comprised a total of 32 questions and was available from November, 2012 to February, 2013. 192 participants from mainly three different countries and with an average age of 28.45 years answered those enquiries.
The purpose of this study is to explore the effective and efficient use of Facebook in South African government as the communication tool between the department and external and internal public. Communication is very important in every organisation, private companies, non-government organisations and government departments. The researcher chose to investigate the contributions of the use of Facebook within the Department of Education to its internal and external public. The advantages of social networking are real, even though most parents see it as another way that kids waste time. Social networking has opened up a new way to communicate, so while your child's posts may not be essential today, your child is still learning skills that could be very valuable tomorrow. One form of social networking that's growing in popularity is corporate social networking. You can use corporate social networking to form relationships with other people from your company / government department, or people in other companies in an industry. You can also get references and build a reputation using corporate social networking tools. It's a great way to get your services, product & campaigns known
A provocative look at the troubled present state of American higher education and a passionately argued and learned manifesto for its future. In Crisis on Campus, Mark C. Taylor&#8212;chair of the Department of Religion at Columbia University and a former professor at Williams College&#8212;expands on and refines the ideas presented in his widely read and hugely controversial 2009 New York Times op-ed. His suggestions for the ivory tower are both thought-provoking and rigorous: End tenure. Restructure departments to encourage greater cooperation among existing disciplines. Emphasize teaching rather than increasingly rarefied research. And bring that teaching to new domains, using emergent online networks to connect students worldwide. As a nation, he argues, we fail to make such necessary and sweeping changes at our peril. Taylor shows us the already-rampant consequences of decades of organizational neglect. We see promising graduate students in a distinctly unpromising job market, relegated&#8212;if they're lucky&#8212;to positions that take little advantage of their training and talent. We see recent undergraduates with massive burdens of debt, and anxious parents anticipating the inflated tuitions we will see in ten or twenty years. We also see students at all levels chafing under the restrictions of traditional higher education, from the structures of assignments to limits on courses of study. But it doesn't have to be this way. Accommodating the students of today and anticipating those of tomorrow, attuned to schools' financial woes and the skyrocketing cost of education, Taylor imagines a new system&#8212;one as improvisational, as responsive to new technologies and as innovative as are the young members of the iPod and Facebook generation. In Crisis on Campus, we have an iconoclastic, necessary catalyst for a national debate long overdue.
&#8226; A Boston Globe Best Book of 2015 &#8226; 'A penetrating examination of how the elite college football programs have become 'giant entertainment businesses that happened to do a little education on the side.''-Mark Kram, The New York Times Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%-results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft-yet thanks to the support of their football-mad representatives in Congress, teams aren't required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon's lavish $42 million academic center for athletes to Alabama coach Nick Saban's $7 million paycheck-ten times what the school pays its president, and 70 times what a full-time professor there earns-Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well. What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.