PHP is experiencing a renaissance, though it may be difficult to tell with all of the outdated PHP tutorials online. With this practical guide, you&#x2019;ll learn how PHP has become a full-featured, mature language with object-orientation, namespaces, and a growing collection of reusable component libraries. Author Josh Lockhart&#x2014;creator of PHP The Right Way, a popular initiative to encourage PHP best practices&#x2014;reveals these new language features in action. You&#x2019;ll learn best practices for application architecture and planning, databases, security, testing, debugging, and deployment. If you have a basic understanding of PHP and want to bolster your skills, this is your book. * Learn modern PHP features, such as namespaces, traits, generators, and closures * Discover how to find, use, and create PHP components * Follow best practices for application security, working with databases, errors and exceptions, and more * Learn tools and techniques for deploying, tuning, testing, and profiling your PHP applications * Explore Facebook&#x2019;s HVVM and Hack language implementations&#x2014;and how they affect modern PHP * Build a local development environment that closely matches your production server
In Beginning Big Data with Power BI and Excel 2013, you will learn to solve business problems by tapping the power of Microsoft&#8217;s Excel and Power BI to import data from NoSQL and SQL databases and other sources, create relational data models, and analyze business problems through sophisticated dashboards and data-driven maps. While Beginning Big Data with Power BI and Excel 2013 covers prominent tools such as Hadoop and the NoSQL databases, it recognizes that most small and medium-sized businesses don&#8217;t have the Big Data processing needs of a Netflix, Target, or Facebook. Instead, it shows how to import data and use the self-service analytics available in Excel with Power BI. As you&#8217;ll see through the book&#8217;s numerous case examples, these tools&#8212;which you already know how to use&#8212;can perform many of the same functions as the higher-end Apache tools many people believe are required to carry out in Big Data projects. Through instruction, insight, advice, and case studies, Beginning Big Data with Power BI and Excel 2013 will show you how to: Import and mash up data from web pages, SQL and NoSQL databases, the Azure Marketplace and other sources. Tap into the analytical power of PivotTables and PivotCharts and develop relational data models to track trends and make predictions based on a wide range of data. Understand basic statistics and use Excel with PowerBI to do sophisticated statistical analysis&#8212;including identifying trends and correlations. Use SQL within Excel to do sophisticated queries across multiple tables, including NoSQL databases. Create complex formulas to solve real-world business problems using Data Analysis Expressions (DAX).
Grab a share of one of today's hottest markets!Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps-and they're eagerly awaiting more.If you're considering entering the market, stop thinking about it and make yourmove. You'll reach more customers, expand your product offerings, and grownew revenue streams. And it's much easier than you may realize. Get Rich withApps! explains how to:Marry iPhone and Facebook app features with your business andmarketing needsIntegrate apps with other resources, such as databases and websitesTake advantage of the social web to expand your customer baseMeasure the success of new and existing projectsYou don't need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.
This is a complete revision with new material of the second edition of Social Sciences Research: Research, Writing, and Presentation Strategies for Students (Scarecrow Press, 2008). There have been significant changes in the research process in the social sciences since the second edition of this text was published in 2008 - a decade ago. The plethora of new information technologies (e.g., smart phones, tablets, apps, etc.); the information overload not only on the Internet where anyone can publish, but also with the explosion of social media (e.g., Twitter, Facebook, Instagram, etc.); as well as the far reaching changes in databases and other sources of electronic information that is available. Complementing the manual are appendixes consisting of a list of possible research questions, an example paper, a complete set of worksheets, and blank citation forms to be used to record references, which provide further practice for students. In this third edition, the author has included more instruction on searches using electronic sources as well as new formatting guidelines that have been promulgated in the past several years. The ideal resource for college students, this manual addresses the finer points of research and writing that are not given enough instruction in the classroom.
Step-by-step advice on completing an outstanding research project.This is the market-leading book for anyone doing a research project for the first time. Clear, concise and extremely readable, this bestselling resource provides a practical, step-by-step guide from initial concept through to completion of your final written research report.Thoroughly updated but retaining its well-loved style, this 6th edition provides: A brand new chapter describing the benefits of using social media in research, including how to use blogs, sharing ideas on research community sites, crowdsourcing, LinkedIn, Twitter and Facebook Tips on using online tools such as Delicious, Mendeley, Dropbox, EndNote and RefWorks to manage and organize your researchGuidance on searching efficiently and effectively online using Google Scholar, Google Books and library databases and on correctly citing online sources Advice on creating online surveys for your research project, plus new material on using Skype and Google Hangouts for online interviewingTo support your learning, each chapter contains introductory key points, 'Dead End' boxes to warn of pitfalls, 'Success' checklists and further reading sections.This practical, no-nonsense guide is vital reading for all those embarking on undergraduate or postgraduate study in any discipline, and for professionals in such fields as social science, education and health.
The one-stop-source powering Data Warehouse success, jam-packed with ready to use insights for results, loaded with all the data you need to decide how to gain and move ahead. Based on extensive research, this lays out the thinking of the most successful Data Warehouse knowledge experts, those who are adept at continually innovating and seeing opportunities. This is the first place to go for Data Warehouse innovation - INCLUDED are numerous real-world Data Warehouse blueprints, presentations and templates ready for you to access and use. Also, if you are looking for answers to one or more of these questions then THIS is the title for you: What are alternatives to building a data warehouse? What is a data warehouse? What data warehouse does Facebook use? Which data warehouse does Google use? Do you prefer data warehouse or Hadoop for big data process? Why are data warehouse appliances so popular? What is a good introduction to data warehouse? How much does it cost to build a data warehouse? Are there any practical (near) real-time data warehouse solutions? What is the best data warehouse product/service for a startup? What are the scalability limits of existing data warehouse products? Is data warehouse normalized or denormalized? Why? How does the rising popularity of Hadoop impact legacy data warehouse vendors like Teradata? Where can I find statistics about enterprise data warehouse deployments? Does Whatsapp have a data warehouse? What is the difference between a database and data warehouse? What is the tipping point from using databases to using a data warehouse for reporting? What is a special data warehouse? ...and much more...
In Race After the Internet, Lisa Nakamura and Peter Chow-White bring together a collection of interdisciplinary, forward-looking essays exploring the complex role that digital media technologies play in shaping our ideas about race. Contributors interrogate changing ideas of race within the context of an increasingly digitally mediatized cultural and informational landscape. Using social scientific, rhetorical, textual, and ethnographic approaches, these essays show how new and old styles of race as code, interaction, and image are played out within digital networks of power and privilege.Race After the Internet includes essays on the shifting terrain of racial identity and its connections to social media technologies like Facebook and MySpace, popular online games like World of Warcraft, YouTube and viral video, WiFi infrastructure, the One Laptop Per Child (OLPC) program, genetic ancestry testing, and DNA databases in health and law enforcement. Contributors also investigate the ways in which racial profiling and a culture of racialized surveillance arise from the confluence of digital data and rapid developments in biotechnology. This collection aims to broaden the definition of the &quote;digital divide&quote; in order to convey a more nuanced understanding of access, usage, meaning, participation, and production of digital media technology in light of racial inequality.Contributors: danah boyd, Peter Chow-White, Wendy Chun, Sasha Costanza-Chock, Troy Duster, Anna Everett, Rayvon Fouch Alexander Galloway, Oscar Gandy, Eszter Hargittai, Jeong Won Hwang, Curtis Marez, Tara McPherson, Alondra Nelson, Christian Sandvig, Ernest Wilson
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.