In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook´s key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company´s remarkable ascent. This is the Facebook story that can be found nowhere else. Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect. This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO´s sister. You´ll hear them talk about major company milestones, high-profile product launches, and the CEO´s growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook´s privacy policies. 1. Language: English. Narrator: David Kirkpatrick. Audio sample: http://samples.audible.de/bk/adbl/002403/bk_adbl_002403_sample.mp3. Digital audiobook in aax.
Facebook´s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company´s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company´s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its ´´disastrous´´ IPO How the growth team achieved the impossible Why Facebook´s News Feed ads were the company´s most important business decision ever How Google+ attacked and lost Why - and how - Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much more Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Nicholas Techosky. Audio sample: http://samples.audible.de/bk/adbl/030119/bk_adbl_030119_sample.mp3. Digital audiobook in aax.
Becoming Facebook:The 10 Challenges That Defined the Company that´s Disrupting the World Elm Hill. US open market-Ausgabe Mike HOEFFLINGER
The Facebook Effect:The Inside Story of the Company That Is Connecting the World David Kirkpatrick
The Facebook Effect:The Real Inside Story of Mark Zuckerberg and the World´s Fastest Growing Company David Kirkpatrick
Pre-University Paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 14 Punkte, , course: Englisch Leistungskurs, language: English, abstract: After writing this ?Facharbeit?, I can proudly say that I am much more informed about Facebook and how it influences our daily lives. From now on I know very much about Mark Zuckerberg and the history of Facebook as a company. Mark Zuckerberg is a very interested and talented person with a g¬ood sense of modern trends. He has founded Facebook for the right reasons, and I think he is only that successful because he always was more interested in satisfying users than making money with his projects. Facebook is the most successful social networking site, and although Facebook involves some dangers like cyber attacks or becoming addicted to Facebook, I fortunately can say that no one of them concerned me up to now. For the future I am well informed about how I can use Facebook safely and efficiently, so I have nothing to fear from. Due to the great possibilities Facebook offers to government agencies, politicians and companies, it has developed to one of the most important and useful Internet platforms worldwide. Government agencies and politicians have a new platform to disseminate information and to advertise for themselves. Concerning these new possibilities, nowadays government agencies and politicians are able to confront more target groups with politics and important news than they could without this platform. Companies are enabled to make personalised advertising, so they are able to maximize their profits. Furthermore Facebook and other social media proved their importance nowadays, when we look at what have happened in Egypt. The revolution in Egypt, initiated by groups of demonstrators who has communicated and organized their plans via Facebook, probably would never had occurred without the capabilities Facebook offers.