Angebote zu "Companies" (455 Treffer)

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Marketing and Facebook
50,40 € *
ggf. zzgl. Versand

The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.Key words: The social media, Facebook, The promotional mix, Advertising, Sales promotions, Events and Experiences, PR and publicity, Personal Selling, Direct Marketing, WOM, Observation.

Anbieter: Dodax AT
Stand: 19.01.2020
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Marketing and Facebook
49,00 € *
ggf. zzgl. Versand

The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.Key words: The social media, Facebook, The promotional mix, Advertising, Sales promotions, Events and Experiences, PR and publicity, Personal Selling, Direct Marketing, WOM, Observation.

Anbieter: Dodax
Stand: 19.01.2020
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Bairakimova, Kamila: Marketing and Facebook
49,00 € *
ggf. zzgl. Versand

Erscheinungsdatum: 08/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Marketing and Facebook, Titelzusatz: How fashion companies promote themselves on Facebook, Autor: Bairakimova, Kamila // Quiroga Arkvik, Isabel, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 64, Informationen: Paperback, Gewicht: 114 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 19.01.2020
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A good practice guideline for a secure handling...
33,90 € *
ggf. zzgl. Versand

The usage of social media platforms is still growing and that since years. Also companies started or would like to start their activities within the social media platforms. Only on Facebook, one of the most famous social media platform, more than 800 million users (Facebook, 2011) worldwide are active. This figure shows, that the topic social media gets more and more important, also for the companies. They can reach a lot of users at one time without realizing a very expensive marketing campaign. But social media platforms are also risky in regards to privacy issues, unwanted data loss or identity thefts. In order to minimize these risks, a proper social media governance and policy have to be in place. As social media is quite new for business usage, no good practices for creating them is available. This master thesis closes this gap and provides the companies a clear and complete good practice for an effective social media governance and policy.

Anbieter: Dodax AT
Stand: 19.01.2020
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How To Use Facebook to Create Virtual Brand Com...
66,80 € *
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During the past few years, many books and articles have treated the subject of virtual communities as plausible solution to a demanding and unpredictable consumer. However, few authors have investigated this phenomenon in the context of an epoch where social networking site Facebook dominates the online world. Thus, this book explores through the postmodern lenses, the potential of building virtual brand communities on the hosting platform Facebook. Combining theories from three different areas, this investigation systemizes a series of theoretical and practical aspects related to the companies' pressing need of entering Facebook. It should be particularly of interest for Communications and Marketing professionals, but also to anyone else who may be considering utilizing virtual communities for marketing purposes.

Anbieter: Dodax AT
Stand: 19.01.2020
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A good practice guideline for a secure handling...
32,95 € *
ggf. zzgl. Versand

The usage of social media platforms is still growing and that since years. Also companies started or would like to start their activities within the social media platforms. Only on Facebook, one of the most famous social media platform, more than 800 million users (Facebook, 2011) worldwide are active. This figure shows, that the topic social media gets more and more important, also for the companies. They can reach a lot of users at one time without realizing a very expensive marketing campaign. But social media platforms are also risky in regards to privacy issues, unwanted data loss or identity thefts. In order to minimize these risks, a proper social media governance and policy have to be in place. As social media is quite new for business usage, no good practices for creating them is available. This master thesis closes this gap and provides the companies a clear and complete good practice for an effective social media governance and policy.

Anbieter: Dodax
Stand: 19.01.2020
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How To Use Facebook to Create Virtual Brand Com...
64,90 € *
ggf. zzgl. Versand

During the past few years, many books and articles have treated the subject of virtual communities as plausible solution to a demanding and unpredictable consumer. However, few authors have investigated this phenomenon in the context of an epoch where social networking site Facebook dominates the online world. Thus, this book explores through the postmodern lenses, the potential of building virtual brand communities on the hosting platform Facebook. Combining theories from three different areas, this investigation systemizes a series of theoretical and practical aspects related to the companies' pressing need of entering Facebook. It should be particularly of interest for Communications and Marketing professionals, but also to anyone else who may be considering utilizing virtual communities for marketing purposes.

Anbieter: Dodax
Stand: 19.01.2020
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The Silicon Valley Model
56,78 € *
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This book presents a new management model that has evolved in Silicon Valley. The future will favor companies that can migrate to a management model, better suited for the times. The abilities to remain entrepreneurial and innovate constantly will be essential for all companies in an innovation economy. However, most firms still use industrial-age management models that are not suited to attracting and energizing entrepreneurial talent. This book imbibes latest results from a year-long study of Google's approaches to management, and finds similar principles being applied at companies including, Facebook, LinkedIn, Twitter, Tesla Motors, and Apigee. By distilling on the aspects that work across a variety of innovative firms, the authors present a synthesis that could have profound implications for managers everywhere.

Anbieter: Dodax AT
Stand: 19.01.2020
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Platform Revolution
15,00 € *
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Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. When a company like Uber connects drivers with passengers, everybody wins - except traditional taxi companies which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. Revealing the strategies behind some of todays rising platforms, the authors explain how entrepreneurs - and traditional companies - can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

Anbieter: Dodax
Stand: 19.01.2020
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