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The Information Trade (eBook, ePUB)
20,94 € *
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In this timely, provocative, and ultimately hopeful book, a widely respected government and tech expert reveals how Facebook, Google, Amazon, Tesla, and other tech giants are disrupting the way the world works, and outlines the growing risk they pose to our future if we do not act to contain them.Today's major technology companies—Google, Facebook, Amazon, Tesla, and others—wield more power than national governments. Because of their rising influence, Alexis Wichowski, a former press official for the State Department during the Obama administration, has re-branded these major tech companies "net states.” In this comprehensive, engaging, and prescriptive book, she considers their growing and unavoidable influence in our lives, showing in eye-opening detail how these net states are conquering countries, disrupting reality, and jeopardizing our future—and what we can do to regulate and reform the industry before it does irreparable harm to the way we think, how we act, and how we're governed. Combining original reporting and insights drawn from more than 100 interviews with technology and government insiders, including Microsoft president Brad Smith, Google CEO Eric Schmidt, the former Federal Trade Commission chair under President Obama, the co-founder of the Center for Humane Technology , and the managing director of Jigsaw—Google's Department of Counterterrorism against extremis and cyber-attacks—The Information Trade explores what happens when we cede our power to them, willingly trading our personal freedom and individual autonomy for an easy, plugged-in existence.Neither an industry apologist or fearmonger, Wichowski reminds us that we are not helpless victims; we still control our relationship with the technologies and the companies behind them. Most important, she shows us how we can curtail and control net states in practical, actionable ways—and makes urgently clear what's at stake if we don't.

Anbieter: buecher
Stand: 14.12.2019
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Blend Bomberjacke Brad

DETAILS & HIGHLIGHTS: Stehkragen, zwei Eingriffstaschen mit Reißverschluss und eine Innentasche, leichtes und sportliches Material, gerippter Abschlussbund sowie Ärmelbündchen, Reißverschlüsse in Kontrastfarben, Kunststoff Logo-Patch am Saum,

Anbieter: Qualigo
Stand: 14.12.2019
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The Information Trade (eBook, ePUB)
20,94 € *
ggf. zzgl. Versand

In this timely, provocative, and ultimately hopeful book, a widely respected government and tech expert reveals how Facebook, Google, Amazon, Tesla, and other tech giants are disrupting the way the world works, and outlines the growing risk they pose to our future if we do not act to contain them.Today's major technology companies—Google, Facebook, Amazon, Tesla, and others—wield more power than national governments. Because of their rising influence, Alexis Wichowski, a former press official for the State Department during the Obama administration, has re-branded these major tech companies "net states.” In this comprehensive, engaging, and prescriptive book, she considers their growing and unavoidable influence in our lives, showing in eye-opening detail how these net states are conquering countries, disrupting reality, and jeopardizing our future—and what we can do to regulate and reform the industry before it does irreparable harm to the way we think, how we act, and how we're governed. Combining original reporting and insights drawn from more than 100 interviews with technology and government insiders, including Microsoft president Brad Smith, Google CEO Eric Schmidt, the former Federal Trade Commission chair under President Obama, the co-founder of the Center for Humane Technology , and the managing director of Jigsaw—Google's Department of Counterterrorism against extremis and cyber-attacks—The Information Trade explores what happens when we cede our power to them, willingly trading our personal freedom and individual autonomy for an easy, plugged-in existence.Neither an industry apologist or fearmonger, Wichowski reminds us that we are not helpless victims; we still control our relationship with the technologies and the companies behind them. Most important, she shows us how we can curtail and control net states in practical, actionable ways—and makes urgently clear what's at stake if we don't.

Anbieter: buecher
Stand: 14.12.2019
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Krooked Qwuatro Brad Cromer 8.06

Krooked Skateboard Company um Mark Gonzales, dem Gonz-Father, der in dieser unverkenntlich seine künstlerische Richtung einbringt. Handverlesen sind daher auch die wenigen, dafür sehr talentierten Skateboarder, die für diese Marke fahren, f

Anbieter: Qualigo
Stand: 14.12.2019
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House Beneath the Bridge: A Horror Novel , Hörb...
9,95 € *
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From best-selling horror author Iain Rob Wright comes his scariest novel yet. Is it possible to infect a place with evil? Are some atrocities so awful that the land itself becomes contaminated? And what would happened if you found yourself trapped in such a place? What begins with a car crash on an ancient bridge ends with the ultimate sacrifice. Follow the survivors of a horrific accident as they try to understand their fates and find rescue. A rescue that should have already come. Tom and Sophie Sumner have been married for 10 years. They won't make it to 11. Infidelity and neglect have torn their relationship apart, and they part ways today. Sophie is going home to the village she grew up - Cottontree. If there's any chance of Tom persuading her to give their marriage one last chance, it's now. But Cottontree is a place with a much darker past than anybody knows, and the Sumners are about to have much bigger problems than their marriage.  "A terrifying journey into the nature of life, death, and regret." (Reviewer)   "Iain Rob Wright scares the Hell out of me." (J.A. Konrath, best-selling author)   "Iain Rob Wright is sick and twisted." (David Moody, author of the acclaimed Autumn series)  A message from the author: Hey there! Hope you like the sound of my audiobook. It's perhaps the most disturbing tale I've written, yet, and it was a lot of fun. If you end up giving it a try, let me know what you think on Facebook, Twitter, or on my website, iainrobwright.com. And, thanks in advance for giving me your valuable listening time! 1. Language: English. Narrator: Brad Gilliam. Audio sample: http://samples.audible.de/bk/acx0/116555/bk_acx0_116555_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.12.2019
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Ellen Wille hairMANia Herrenperücke - Brad

Die neue Gentlemen’s Collection aus dem Hause ellen wille ist da. Alle Styles bieten einen besonders natürlichen Look und lassen auch bei den anspruchsvollsten Männern keine Wünsche mehr offen. Die Modelle sind ready-to-wear und mache

Anbieter: Qualigo
Stand: 14.12.2019
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Social Media Marketing: 3 Books in 1: Social Me...
9,95 € *
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Have you tried many marketing books before? Perhaps you are tired of the information they leave out? Online marketing is a hot topic, with everyone believing they can make money using the same techniques that are told and tried over and over again. It makes sense that you want a step by step plan on how to effectively market your business on social media, and you do need to start somewhere. This book is created for individuals who know little to nothing about the business side of online marketing and how it really works. In this book are answers to questions you may have had. Social media can be a wonderful way to increase traffic to your business, thereby increasing your profit and income. Hundreds of thousands of people have been successful in marketing on social media and turning a great income as a result. Download this book to find out how you can become one of them! Your success is dependent on how you approach online marketing. If you approach it like a business, where you know the history of each platform and the various techniques that you can implement on each, then you will be successful. In this book you will learn: A short background history of online marketing Domination strategies on most social media platforms, including Facebook, Twitter, YouTube and Instagram How to effectively market via blogging Tips and tricks for excelling in content marketing Tips and tricks for excelling in network marketing So what are you waiting for? Take action, not now, but right now, and grab your copy, today! 1. Language: English. Narrator: Michael Hatak, Brad Gillian. Audio sample: http://samples.audible.de/bk/acx0/078616/bk_acx0_078616_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 14.12.2019
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S.Oliver Junior Jeans \'Brad\' blau

Farben pro Pack: Eine Farbe pro Pack; Material: Jeans; Design: Druckknopfverschluss, Abgesteppter Saum/Kante, Zip Fly, 5-Loch-Schnürung; Muster: Unifarben; Länge: Lang/Maxi; Passform: Slimfit; Elastizität: Leicht elastisch

Anbieter: Qualigo
Stand: 14.12.2019
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Scaling Lean (eBook, PDF)
22,99 € *
ggf. zzgl. Versand

Lohnt es sich, Ihre "große Idee" weiterzuverfolgen? Stellen Sie sich vor, Sie könnten Ihr Geschäftsmodell frühzeitig testen - bevor Sie wertvolle Zeit und Ressourcen investiert haben. Sie haben mit Kunden gesprochen. Sie haben lösenswerte Probleme identifiziert. Und Sie haben vielleicht sogar ein minimal funktionsfähiges Produkt entwickelt. Jetzt steht die nächste Herausforderung an: Wie finden Sie heraus, ob Ihre Idee auch wirklich funktioniert? Müssen Sie tatsächlich den gesamten Prozess von Entwicklung, Misserfolg, Iteration, Optimierung und Wiederholung durchlaufen? Scaling Lean bietet Ihnen eine unverzichtbare Anleitung zum Messen Ihres Start-up-Erfolgs. Es gibt Ihnen die wichtigsten Kennzahlen an die Hand, mit denen Sie den Output eines funktionierenden Geschäftsmodells messen, den Puls Ihres Unternehmens bestimmen und die Ergebnisse an Ihre Investoren kommunizieren. Zudem sind Sie mit diesen Kennzahlen in der Lage zu erkennen, an welcher Stelle Sie gegensteuern müssen, wenn sich die Dinge in die falsche Richtung entwickeln. In Scaling Lean erfahren Sie außerdem, wie Sie die Tragfähigkeit eines Geschäftsmodells in nur 5 Minuten mithilfe einer einfachen Bierdeckelrechnung abschätzen. statt der aktuellen Umsatzzahlen (die Sie häufig im Dunkeln tappen lassen und Sie dazu verleiten, Ihren Stakeholdern Dinge zu versprechen, die Sie ggf. nicht halten können) die Markttraktion als Maß zur Fortschrittsmessung verwenden, denn mithilfe der Markttraktion identifizieren Sie frühe Wachstumsindikatoren. sich progressive Ziele setzen und mithilfe einer schrittweisen Rollout-Strategie - wie sie Facebook und Tesla eingesetzt haben - exponentielles langfristiges Wachstum erzielen. auch fehlgeschlagene Experimente positiv nutzen und mithilfe von zweiwöchigen Lean Sprints, in denen Sie Ideen generieren, gewichten und testen, bahnbrechende Erkenntnisse erzielen. Ash Maurya, Gründer mehrerer Unternehmen und Autor des Start-up-Klassikers Running Lean, kombiniert in seinem neuen Buch Beispiele realer Start-ups wie Airbnb und Hubspot mit Verfahren aus dem Fertigungsbereich. Das Ergebnis ist eine handliche Praxisanleitung für äußerst wirksames und effizientes Start-up-Wachstum. Ein Muss für jeden Gründer, der den nächsten Schritt mit seinem Start-up gehen will. "Ein praktischer Leitfaden für bessere Entscheidungen in der Startphase eines Unternehmens." Brad Feld, Geschäftsführer bei Foundry Group "Ein kluges Buch für kluge Gründer, die etwas verändern wollen. Es wird Ihren Blick auf Ihr Projekt von Grund auf verändern." Seth Godin, Autor von Linchpin " Scaling Lean ist die lang ersehnte Anleitung zum Einsatz von Lean-Praktiken in einem wachsenden Projektteam. Ein absolutes Muss!" Nir Eyal, Autor von Hooked "Wer ein erfolgreiches Unternehmen gründen will, muss analytisch vorgehen. Dieses Buch liefert Ihnen die passende Anleitung dazu." Gabriel Weinberg, Mitautor von Traction

Anbieter: buecher
Stand: 14.12.2019
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Brad

Brad

Anbieter: Qualigo
Stand: 14.12.2019
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Scaling Lean (eBook, PDF)
22,99 € *
ggf. zzgl. Versand

Lohnt es sich, Ihre "große Idee" weiterzuverfolgen? Stellen Sie sich vor, Sie könnten Ihr Geschäftsmodell frühzeitig testen - bevor Sie wertvolle Zeit und Ressourcen investiert haben. Sie haben mit Kunden gesprochen. Sie haben lösenswerte Probleme identifiziert. Und Sie haben vielleicht sogar ein minimal funktionsfähiges Produkt entwickelt. Jetzt steht die nächste Herausforderung an: Wie finden Sie heraus, ob Ihre Idee auch wirklich funktioniert? Müssen Sie tatsächlich den gesamten Prozess von Entwicklung, Misserfolg, Iteration, Optimierung und Wiederholung durchlaufen? Scaling Lean bietet Ihnen eine unverzichtbare Anleitung zum Messen Ihres Start-up-Erfolgs. Es gibt Ihnen die wichtigsten Kennzahlen an die Hand, mit denen Sie den Output eines funktionierenden Geschäftsmodells messen, den Puls Ihres Unternehmens bestimmen und die Ergebnisse an Ihre Investoren kommunizieren. Zudem sind Sie mit diesen Kennzahlen in der Lage zu erkennen, an welcher Stelle Sie gegensteuern müssen, wenn sich die Dinge in die falsche Richtung entwickeln. In Scaling Lean erfahren Sie außerdem, wie Sie die Tragfähigkeit eines Geschäftsmodells in nur 5 Minuten mithilfe einer einfachen Bierdeckelrechnung abschätzen. statt der aktuellen Umsatzzahlen (die Sie häufig im Dunkeln tappen lassen und Sie dazu verleiten, Ihren Stakeholdern Dinge zu versprechen, die Sie ggf. nicht halten können) die Markttraktion als Maß zur Fortschrittsmessung verwenden, denn mithilfe der Markttraktion identifizieren Sie frühe Wachstumsindikatoren. sich progressive Ziele setzen und mithilfe einer schrittweisen Rollout-Strategie - wie sie Facebook und Tesla eingesetzt haben - exponentielles langfristiges Wachstum erzielen. auch fehlgeschlagene Experimente positiv nutzen und mithilfe von zweiwöchigen Lean Sprints, in denen Sie Ideen generieren, gewichten und testen, bahnbrechende Erkenntnisse erzielen. Ash Maurya, Gründer mehrerer Unternehmen und Autor des Start-up-Klassikers Running Lean, kombiniert in seinem neuen Buch Beispiele realer Start-ups wie Airbnb und Hubspot mit Verfahren aus dem Fertigungsbereich. Das Ergebnis ist eine handliche Praxisanleitung für äußerst wirksames und effizientes Start-up-Wachstum. Ein Muss für jeden Gründer, der den nächsten Schritt mit seinem Start-up gehen will. "Ein praktischer Leitfaden für bessere Entscheidungen in der Startphase eines Unternehmens." Brad Feld, Geschäftsführer bei Foundry Group "Ein kluges Buch für kluge Gründer, die etwas verändern wollen. Es wird Ihren Blick auf Ihr Projekt von Grund auf verändern." Seth Godin, Autor von Linchpin " Scaling Lean ist die lang ersehnte Anleitung zum Einsatz von Lean-Praktiken in einem wachsenden Projektteam. Ein absolutes Muss!" Nir Eyal, Autor von Hooked "Wer ein erfolgreiches Unternehmen gründen will, muss analytisch vorgehen. Dieses Buch liefert Ihnen die passende Anleitung dazu." Gabriel Weinberg, Mitautor von Traction

Anbieter: buecher
Stand: 14.12.2019
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Loyalty 3.0: How to Revolutionize Customer and ...
37,90 CHF *
ggf. zzgl. Versand

The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them? Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business. Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including: The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyalty Case studies from today's most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation withLoyalty 3.0 methods Step-by-step guidance on how to plan, design, build,and optimize your program Now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously. Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry. Praise for Loyalty 3.0 'Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0, Rajat Paharia reveals the newscience of relationship building through big data and gamification.'-TIM BROWN, CEO, IDEO 'Loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life.' -- BRAD SMITH, CEO, Intuit 'A fascinating insight into how companies are exploiting big data.' -- MARK READ, CEO, WPP Digital 'Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years--fast feedback, badges, competition, goals, and leveling up-were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets.' -- CLARA SHIH, CEO of Hearsay Social, author of The Facebook Era, and board member at Starbucks 'Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data andconnectivity. If you want to learn how to motivate and inspire employees, you must read this book.' -- DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business 'In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests.' -- RAY BENNETT, Chief Lodging Services Officer, Marriott International 'The journey to Loyalty 3.0 is real. Rajat's vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships.'--R

Anbieter: Orell Fuessli CH
Stand: 14.12.2019
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The Social Media Marketing
29,90 CHF *
zzgl. 3,50 CHF Versand

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka 'The Social Media & Marketing Scientist,' shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. * Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations * Understand the history and culture of each social media type, including features, functionality, and protocols * Get clear-cut explanations of the methods you need to trigger viral marketing successes * Choose the technologies and marketing tactics most relevant to your campaign goals * Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: 'Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet.'--Guy Kawasaki, co-founder of Alltop.com 'If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that.'--Chris Brogan, President of New Marketing Labs 'This book demonstrates a beginning to the endless possibilities of the Social Web.'-- Brian Solis, publisher of leading marketing blog PR 2.0

Anbieter: Orell Fuessli CH
Stand: 14.12.2019
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Capturing New Markets: How Smart Companies Crea...
61,90 CHF *
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ARE YOU READY FOR THE FUTURE? New markets have powered the greatest business successes in history, from Standard Oil to Facebook. How can you discover and pursue new markets to make your business thrive? In Capturing New Markets, world-renowned business strategist Stephen Wunker argues that the first step is to stop applying traditional formulas of success and understand the unique dynamics in fast-changing new markets. He guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, Capturing New Markets helps you find new sources of growth. Based on Wunker's groundbreaking work with Clayton Christensen-the Harvard Business School legend who coinedthe term 'disruptive innovation'-plus Wunker's extensive experience in the trenches, this practical and fascinating guide shows how companies: Identify, create, and dominate new markets Avoid the pitfalls of commodization and find new ways to grow Develop and sustain new sources of growth into the future Drawing on dozens of case studies plus data-driven research, this revolutionary approach to business shows you how to turn new markets into the drivers of growth-propelling you and your company into a whole new world of opportunity. You'll learn how to anticipate customer demands and meet emerging needs before anyone else does. You'll discover how to spot ideas ready for explosive growth, and how to lead new markets while your competitors are just waking up tothe opportunity. You'll also see how to make these strategies work in companies that are both small and very large. Capturing New Markets upends traditional thinking about business strategy, showing what will work in a new economy marked by turbulence and change. This is the resource you need to transform industries and the prospects of companies within them. Praise for Capturing New Markets: 'Capturing New Markets offers a new and rigorous toolkit that charts a clear path to this business imperative. This is a major new contribution to the field with practical takeaways just when we need them most.' -Vijay Govindarajan, Professor at Tuck School of Business at Dartmouth College, and First Professor in Residence and Chief Innovation Consultant at GE 'Prepare to have your existing concepts of new markets turned upside down. This is not another academic 'thought experiment,' but a practical, experience-driven manual for all who aspire to enhanced growth. New markets are all around us-not just in the developing world. Wunker provides fresh perspectives in an extremely readable how-to manual that will allow the reader to discover unmet need and enter new markets wherever they are. All in all, an essential read for every new market pioneer.' -Dr. Garry Neil, Corporate VP for Science & Technology, Johnson & Johnson 'Capturing New Markets reveals critical patterns underlying why some new ventures become big businesses, and others do not. The journey to creating new markets can be full of uncertainty, and understanding these patterns provides a big advantage to informed entrepreneurs.' -Charles Warden, Managing Director, Versant Ventures 'While new markets fuel business growth, traditional approaches to marketing and strategy can be poorly suited to these super-dynamic environments. Through abundant and engaging examples, Capturing New Markets shows you how to establish priorities and tap growth opportunities with lower cost, lower risk, and higher impact.' -Anish Shah, President & CEO India, GE Capital 'Intensifying competitive environments require that all companies continually think about and explore new growth opportunities. Capturing New Markets provides critical guidance on how to evaluate and build new markets with a creative yet disciplined approach.' -Brad Gambill, Chief Strategy Officer, Singapore Telecom 'Capturing New Markets is a compass for business transformation. The book combines fascinating stories with clear takeaways that enable readers to chart their long-term courses and to begin with concrete steps tomorrow morning.' -Greta Metts, Head of Global Marketing Innovation and Business

Anbieter: Orell Fuessli CH
Stand: 14.12.2019
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