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Maslows Bedürfnispyramide. Analyse, Resonanz un...
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Studienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Sozialpsychologie, Sprache: Deutsch, Abstract: Abraham Maslow war der Mitbegründer der Humanistischen Psychologie und ein bedeutender Psychologe des 20. Jahrhunderts. Seine bekannteste Leistung ist die Bedürfnispyramide, als Grundlage der menschlichen Motivation.Bis heute wird diese angewandt, wie ein aktueller Artikel vom 13. Januar 2015 verdeutlicht: "Enviroment designing considering the needs of youth according to Abraham Maslow s needs case study: District 9 of Isfahan City". In diesem Artikel werden in Isfahan City 380 junge Leute zwischen 18 und 25 mit Hilfe einer Umfrage nach ihren bevorzugten Bedürfnissen und Interessen befragt. Das Ziel ist es, durch diese Erkenntnisse eine angemessene Umwelt zu schaffen, in der die Jugend ihre Persönlichkeit entfaltenkann. Als das Wichtigste wurde von den Jugendlichen die Grund- und Existenzbedürfnisse angegeben. Darauf folgend Sicherheit, Sozialbedürfnisse, Anerkennung sowie Wertschätzung und als letztes die Selbstverwirklichung. Diese Ergebnisse stimmen mit der Hierarchie, die Maslow entwickelt hat, komplett überein. Dieses Ergebnis zeigt, dass seine Arbeit von großer Bedeutung und bis heute anwendbar ist.Auch seine 18.893 Fans auf Facebook sprechen für seine Geltung bis heute.Im Folgenden soll nun die Person Abraham Maslow vorgestellt werden, da sein Lebenslauf und seine familiären Umstände beeindruckend sind. Daraufhin wird seine Bedürfnispyramide genauer erläutert und diese dann im Praxisbezug mit einem Beispiel der Arbeitswelt verknüpft. Auch auf die Resonanz seiner Ergebnisse wird von der Autorin eingegangen. Abschließend folgt das Fazit.

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Stand: 06.06.2020
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Maslows Bedürfnispyramide. Analyse, Resonanz un...
14,40 € *
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Studienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Sozialpsychologie, Sprache: Deutsch, Abstract: Abraham Maslow war der Mitbegründer der Humanistischen Psychologie und ein bedeutender Psychologe des 20. Jahrhunderts. Seine bekannteste Leistung ist die Bedürfnispyramide, als Grundlage der menschlichen Motivation.Bis heute wird diese angewandt, wie ein aktueller Artikel vom 13. Januar 2015 verdeutlicht: "Enviroment designing considering the needs of youth according to Abraham Maslow s needs case study: District 9 of Isfahan City". In diesem Artikel werden in Isfahan City 380 junge Leute zwischen 18 und 25 mit Hilfe einer Umfrage nach ihren bevorzugten Bedürfnissen und Interessen befragt. Das Ziel ist es, durch diese Erkenntnisse eine angemessene Umwelt zu schaffen, in der die Jugend ihre Persönlichkeit entfaltenkann. Als das Wichtigste wurde von den Jugendlichen die Grund- und Existenzbedürfnisse angegeben. Darauf folgend Sicherheit, Sozialbedürfnisse, Anerkennung sowie Wertschätzung und als letztes die Selbstverwirklichung. Diese Ergebnisse stimmen mit der Hierarchie, die Maslow entwickelt hat, komplett überein. Dieses Ergebnis zeigt, dass seine Arbeit von großer Bedeutung und bis heute anwendbar ist.Auch seine 18.893 Fans auf Facebook sprechen für seine Geltung bis heute.Im Folgenden soll nun die Person Abraham Maslow vorgestellt werden, da sein Lebenslauf und seine familiären Umstände beeindruckend sind. Daraufhin wird seine Bedürfnispyramide genauer erläutert und diese dann im Praxisbezug mit einem Beispiel der Arbeitswelt verknüpft. Auch auf die Resonanz seiner Ergebnisse wird von der Autorin eingegangen. Abschließend folgt das Fazit.

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Stand: 06.06.2020
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Tap: Unlocking the Mobile Economy , Hörbuch, Di...
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge - a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless. 1. Language: English. Narrator: James Foster. Audio sample: http://samples.audible.de/bk/brll/008949/bk_brll_008949_sample.mp3. Digital audiobook in aax.

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Marketing for Scientists : How to Shine in Toug...
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It's a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Marc Kuchner. Audio sample: http://samples.audible.de/bk/adbl/004412/bk_adbl_004412_sample.mp3. Digital audiobook in aax.

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In the Skin of a Jihadist: A Young Journalist E...
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The riveting personal story of a young French journalist who goes undercover and gets dangerously close to a key member of ISIS. On Facebook, Melodie - a 20-year-old convert to Islam living with her mother and sister in Toulouse - meets Bilel, a French-born, high-ranking militant for the Islamic State in Syria. Within days, Bilel falls in love with Melodie, and Skypes her repeatedly, urging her to come to Syria, marry him, and do jihad. But Melodie is actually Anna Erelle, a Paris-based journalist investigating the recruitment channels of the Islamic State, whose digital propaganda constitutes one of its most formidable and frightening weapons, successfully mobilizing increasing numbers of young Europeans. In this mesmerizing true story, Erelle chronicles her intense month-long relationship with Bilel - who turns out to be none other than the right-hand man of Abu Bakr al-Baghdadi, the self-proclaimed caliph of ISIS. Impatient for Melodie to join him, Bilel tells her that, according to an imam he has consulted, they are already all but married, and will be officially when she arrives in Syria. As she embarks on the final, most perilous stage of her investigation, Melodie leaves for Amsterdam to begin her journey to the Middle East. But things go terribly wrong. A gripping and often harrowing inquiry into the factors that motivate young people to join extremist causes, In the Skin of a Jihadist is a pause-resister that helps us better understand the appeal of extremism. 1. Language: English. Narrator: uncredited. Audio sample: http://samples.audible.de/bk/harp/004556/bk_harp_004556_sample.mp3. Digital audiobook in aax.

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Big Business: A Love Letter to an American Anti...
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An against-the-grain polemic on American capitalism from New York Times best-selling author Tyler Cowen. We love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who at a 2016 presidential campaign rally said, “If a bank is too big to fail, it is too big to exist,” to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and best-selling author Tyler Cowen says our biggest problem is that we don’t love business enough.   In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting intuitions. According to a 2016 Gallup survey, only 12 percent of Americans trust big business “quite a lot”, and only six percent trust it “a great deal”. Yet Americans as a group are remarkably willing to trust businesses, whether in the form of buying a new phone on the day of its release or simply showing up to work in the expectation they will be paid. Cowen illuminates the crucial role businesses play in spurring innovation, rewarding talent and hard work, and creating the bounty on which we’ve all come to depend. 1. Language: English. Narrator: Steve Edwards. Audio sample: http://samples.audible.de/bk/aren/003874/bk_aren_003874_sample.mp3. Digital audiobook in aax.

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Agile Project Management: How to Skillfully Imp...
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How You Can Maximize Project Management With the Same Methodology Used by Microsoft Many companies try to save money and underestimate the importance of project management.You know better than anyone else that project management is more than just quickly briefing your team during work.Even startups with small budgets invest in a project manager (PM) because it's no longer a secret that a skilled project manager can save companies 28 times more money since their output is more reliable.No wonder that according to Wrike, 80% of high-performing projects are led by a certified project manager.Yet, not every project manager is equally good.Elite companies such as Apple, Uber, and Facebook are willing to pay a sky-high salary for experienced project managers because they know going first-class is always cheaper.No one trusts a low price offered by a project wannabe.Successful project management goes far beyond choosing the right methodology to create a “big bang” when you launch your project.You need to connect with your team and create a unique work environment where mindset and core values play an important role.But in a fast-paced world where most things are done electronically, we often forget how professional and human interaction actually works.There is a reason why Jeff Bezos and Mark Zuckerberg chose managers who own the key to methodology, core values, AND mindset.And what if I told you that there is a project management tool out there that allows you to hold this key sooner than you think?This is only a small fragment of what you'll discover in Agile Project Management:Why Fortune 500 companies such as Microsoft, IBM, and Cisco use an Agile approach to process improvement A framework for better teamwork that is so simple and yet so effective that even the American Rugby team stole it to improve their success 1. Language: English. Narrator: Duke Holm. Audio sample: http://samples.audible.de/bk/acx0/173308/bk_acx0_173308_sample.mp3. Digital audiobook in aax.

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The Forty-Plus Entrepreneur: How to Start a Suc...
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At age 90 Jack Smiley wasn't thrilled with the community in which he retired, so he built his own. Today it provides him with a net income of $40,000 each month. Famously, KFC's 65-year-old Kentucky Colonel Harlan Sanders supplemented a paltry Social Security check by franchising his unique recipe for fried poultry. Past 50, McDonald's Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California. Contrary to popular mythology, entrepreneurship is not spearheaded mostly by baby-faced, technology-savvy postadolescents whose brands include Facebook and Apple. According to a recent study, fully 80 percent of allbusinesses are started up by people over 35. Amy Groth of Business Insider cites these reasons that fortune favors the old: First, older entrepreneurs have more life and work experience. In some cases they have decades of industry expertise - and a better understanding of what it truly takes to compete and succeed,in the business world. Second, they also have much broader and vaster networks. Even if older entrepreneurs are seeking to start businesses in entirely different industries, they have deep connections from all walks of life - for example, a brother-in-law could be the perfect COO. Third, those over 50 have acquired more wealth and better credit histories (which helps with securing loans) and are smarter with their finances. In this special program from best-selling author Gary Goodman you'll discover: Supporters are everywhere: Your age cohort is the wealthiest! Now is the time to cash in your wisdom. Overcoming false beliefs and self-sabotage: why the only person holding you back is you. The Giraffe Syndrome: why the first step is the scariest. Busting age myths: "Nobody will work with me at my age!", "My best years are behind me", "It takes money to make money", and more. 1. Language: English. Narrator: Gary Goodman. Audio sample: http://samples.audible.de/bk/gdan/001518/bk_gdan_001518_sample.mp3. Digital audiobook in aax.

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The Parent App: Understanding Families in the D...
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Ninety-five percent of American kids have Internet access by age 11; the average number of texts a teenager sends each month is well over 3,000. More families report that technology makes life with children more challenging, not less, as parents today struggle with questions previous generations never faced: Is my 13-year-old responsible enough for a Facebook page? What will happen if I give my nine-year-old a cell phone? In The Parent App, Lynn Schofield Clark provides what families have been sorely lacking: smart, sensitive, and effective strategies for coping with the dilemmas of digital and mobile media in modern life. Clark set about interviewing scores of mothers and fathers, identifying not only their various approaches, but how they differ according to family income. Parents in upper-income families encourage their children to use media to enhance their education and self-development and to avoid use that might distract them from goals of high achievement. Lower income families, in contrast, encourage the use of digital and mobile media in ways that are respectful, compliant toward parents, and family-focused. Each approach has its own benefits and drawbacks, and whatever the parenting style or economic bracket, parents experience anxiety about how to manage new technology. With the understanding of a parent of teens and the rigor of a social scientist, Clark tackles a host of issues, such as family communication, online predators, cyber bullying, sexting, gamer drop-outs, helicopter parenting, technological monitoring, the effectiveness of strict controls, and much more. The Parent App is more than an advice manual. As Clark admits, technology changes too rapidly for that. Rather, she puts parenting in context, exploring the meaning of media challenges and the consequences of our responses-for our lives as family members and as members of society. 1. Language: English. Narrator: Jean Barrett. Audio sample: http://samples.audible.de/bk/adbl/015526/bk_adbl_015526_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 06.06.2020
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