According to statistics, Facebook is home to more than 1.5 billion active, unique monthly users and generates a whopping 400 million visits every day. So, it goes without saying that Facebook, aside from being a virtual space for friends to connect, also shines with the promise of being the single most effective vehicle for businesses aiming to reach a wider audience. For most businesses today, Facebook has served as just that.Back in November of 2007, Zuckerberg saw Facebook’s potential as the ultimate Internet go-to for people who want to find local businesses and products in which they might be interested. Since then, the company has executed a variety of functions that cater specifically to businesses to help them maximize the gains of using Facebook as a platform to connect with real prospects without having to go out and find them.These days, any business that can’t be found on Facebook is considered obsolete and outdated. With 90 percent of consumers looking first to Facebook in search of products and services, business that operate exclusively outside of the platform risk losing visibility in the midst of thick competition. Plus, people feel more comfortable transacting with businesses through Facebook. It’s convenient, it’s easy, and it’s familiar, and studies have found that prospects that reach out to businesses on Facebook tend to feel more secure knowing they’re dealing with an entity they can trust. Why? Well, it’s not entirely clear why Facebook brings an air of familiarity and reliability, but many experts believe it’s because the platform is used to connect with friends. 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/135839/bk_acx0_135839_sample.mp3. Digital audiobook in aax.
Sheryl Sandberg is an American technology executive, activist, and author. She is the chief operating officer (COO) of Facebook and founder of Leanin.org (also known as the Lean In Foundation). In June 2012, she was elected to the board of directors by the existing board members, becoming the first woman to serve on Facebook's board. Before she joined Facebook as its COO, Sandberg was vice president of global online sales and operations at Google, and was involved in launching Google's philanthropic arm Google.org. Before Google, Sandberg served as chief of staff for United States Secretary of the Treasury Lawrence Summers. In 2012, she was named in the Time 100, an annual list of the 100 most influential people in the world according to Time magazine. As of June 2015, Sandberg is reported to be worth over US $1 billion, due to her stock holdings in Facebook and other companies. 1. Language: English. Narrator: Jason Zenobia. Audio sample: http://samples.audible.de/bk/acx0/097919/bk_acx0_097919_sample.mp3. Digital audiobook in aax.
According to Mark Zuckerberg, success begins with an impossible dream. The Facebook that you are enjoying today is a product of his iron willpower and never-give-up attitude. If you want to know how to achieve a dramatic success transformation in life, this book will not only discuss the biography of Mark Zuckerberg, but it will also reveal his rules for success. 1. Language: English. Narrator: Larry Terpening. Audio sample: http://samples.audible.de/bk/acx0/064759/bk_acx0_064759_sample.mp3. Digital audiobook in aax.
Eighty percent of the companies believe they have an excellent social media presence, but according to customers, only eight percent actually do according to Smart Insights.If you want to find out how to dominate your niche in 2019 and beyond while still keeping things simple and cost-efficient, then keep reading...If you want to create content that feels especially tailored to your clients. If you are looking to differentiate yourself online and provide irresistible value turning prospects into buyers. If you want to make the price of your product irrelevant to your customers. If you want your clients to find your brand irresistible without you having to sell them at all. Then, you deserve to know the secrets in this book. In Social Media Marketing in 2019: Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build a Small Business you will discover: The one most important thing every entrepreneur needs to do to guarantee his success.Simple and efficient ways to build a strong brand on social media in 2019.Where to focus your time and energy so that you use the 80/20 rule to your advantage.Actionable strategies to attract free organic traffic effortlessly.How to ensure you will see and constantly improve the results of your online efforts on every platform you choose.How to use Facebook advertising with the best return on investment and so on.Most important SMM trends for 2019 and beyond you can’t afford to miss out on and how to use them to your advantage.And much more... Even if you have never posted anything on social media, this book will show you what to focus on.If you find yourself overwhelmed by the infinite possibilities to promote your brand online, then, you need this 1. Language: English. Narrator: Jason Belvill. Audio sample: http://samples.audible.de/bk/acx0/154217/bk_acx0_154217_sample.mp3. Digital audiobook in aax.
One of the hottest social networking sites today is Pinterest. Although the site still lags behind global behemoths Facebook and Twitter in terms of number of registered users, Pinterest has nonetheless had a steady and progressive rise over the years, thanks in large part to its heavy focus on gorgeous images. The site's enormous success is definitely one for the books. Latest figures show that Pinterest has over 70 million registered users across the world, with a huge bulk of them - or more than 50 million users - coming from the United States alone. According to webpage ranking service Alexa, Pinterest is the 27th most frequently visited website in the world. Without a doubt, Pinterest definitely counts as a total force to reckon with in the social media sphere. That's a giant leap from its initial days in 2010: the year it was founded by Paul Sciarra, Evan Sharp, and Ben Silberman. With over 300 people currently employed by Pinterest, it continues to forge ahead as it battles it out for social media supremacy against both new and established competitors. 1. Language: English. Narrator: Charles Orlik. Audio sample: http://samples.audible.de/bk/acx0/035797/bk_acx0_035797_sample.mp3. Digital audiobook in aax.
Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change. We're moving residences less, marrying people more like ourselves, and choosing our music and our mates based on algorithms that wall us off from anything that might be too new or too different. Match.com matches us in love. Spotify and Pandora match us in music. Facebook matches us to just about everything else. Of course, this "matching culture" brings tremendous positives: music we like, partners who make us happy, neighbors who want the same things. We're more comfortable. But, according to Cowen, there are significant collateral downsides attending this comfort, among them heightened inequality and segregation and decreased incentives to innovate and create. The Complacent Class argues that this cannot go on forever. We are postponing change due to our nearsightedness and extreme desire for comfort, but ultimately this will make change, when it comes, harder. The forces unleashed by the Great Stagnation will eventually lead to a major fiscal and budgetary crisis: impossibly expensive rentals for our most attractive cities, worsening of residential segregation, and a decline in our work ethic. The only way to avoid this difficult future is for Americans to force themselves out of their comfortable slumber - to embrace their restless tradition again. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/002176/bk_gdan_002176_sample.mp3. Digital audiobook in aax.
Would you like to build up your lifelong personal brand or an online business and become an influencer in your niche? So you want to increase the use and potential of social media to skyrocket your business in 2019 and beyond? Or have you ever longed to achieve an automated system that will bring each and every month new targeted customers into your business?Social media not being implemented within a business isn’t an option anymore. If you think that 77 percent of the US population had a profile in 2018 and that according to estimates, the number of worldwide social media users reached 2.34 billion and is expected to grow to some 2.95 billion by 2020, you should easily understand why they’re essential for any company. Moreover, they give the opportunity to communicate with many people and at the same time allow to choose a restricted audience by selecting the demographic characteristics and interests of potential buyers.It allows companies to communicate their value proposition by intercepting the latent need of potential customers at different times of the day and at different times of the customer journey with regards to their various purchases. Hence why they are able to influence more of the customer’s purchase decisions.In a nutshell, here’s what you’ll find within this audiobook:How to build up an astonishing online business finding golden niches and identifying the right prospectsThe best strategy to build up a loyal audience using Facebook, Instagram, YouTube, Twitter, Snapchat, and Pinterest organically in a harmonious and congruent mannerThe only way to get astonishing positive ROI with your Facebook adsBest psychological tricks to make your potential customers committed to your offers and convert them into new clientsThe magic formula to monetize your social ability building your personal brand and becoming an influencer in your nicheAnd much more 1. Language: English. Narrator: Russell Newton. Audio sample: http://samples.audible.de/bk/acx0/141225/bk_acx0_141225_sample.mp3. Digital audiobook in aax.
Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it. - Dan Ariely"Within two days, we produce the same amount of data generated by at the beginning of the civilization until 2003," said Eric Schmidt in 2010. According to IBM, by 2020 the world will have generated a mass of data on the order of 40 zettabyte (1021Byte). Just think, for example, of digital content such as photos, videos, blogs, posts, and everything that revolves around social networks; only Facebook marks 30 billion pieces of content each month shared by its users. The explosion of social networks, combined with the emergence of smartphones, justifies the fact that one of the recurring terms of recent years in the field of innovation, marketing, and IT is big data.The term big data indicates data produced in massive quantities, with remarkable rapidity, and in the most diverse formats, which require technologies and resources that go far beyond conventional data management and storage systems. In order to obtain from the use of this data the maximum results in the shortest possible time or even in real time, specific tools with high computing capabilities are necessary. In the United States, the term has become a key concept in 2009 when President Obama created the position of Chief Technology Officer as part of his America's Innovation Strategy.But what does the big data phenomenon mean? Is the proliferation of data simply the sign of an increasingly invasive world? Or is there something more to it? Pat Nakamoto will guide you through the discovery of the world of big data, which, according to experts, in the near future could become the new gold or oil, in what is a real data-driven economy. 1. Language: English. Narrator: Jason R. L. Brown. Audio sample: http://samples.audible.de/bk/acx0/103034/bk_acx0_103034_sample.mp3. Digital audiobook in aax.
Studienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Sozialpsychologie, Sprache: Deutsch, Abstract: Abraham Maslow war der Mitbegründer der Humanistischen Psychologie und ein bedeutender Psychologe des 20. Jahrhunderts. Seine bekannteste Leistung ist die Bedürfnispyramide, als Grundlage der menschlichen Motivation.Bis heute wird diese angewandt, wie ein aktueller Artikel vom 13. Januar 2015 verdeutlicht: "Enviroment designing considering the needs of youth according to Abraham Maslow s needs case study: District 9 of Isfahan City". In diesem Artikel werden in Isfahan City 380 junge Leute zwischen 18 und 25 mit Hilfe einer Umfrage nach ihren bevorzugten Bedürfnissen und Interessen befragt. Das Ziel ist es, durch diese Erkenntnisse eine angemessene Umwelt zu schaffen, in der die Jugend ihre Persönlichkeit entfaltenkann. Als das Wichtigste wurde von den Jugendlichen die Grund- und Existenzbedürfnisse angegeben. Darauf folgend Sicherheit, Sozialbedürfnisse, Anerkennung sowie Wertschätzung und als letztes die Selbstverwirklichung. Diese Ergebnisse stimmen mit der Hierarchie, die Maslow entwickelt hat, komplett überein. Dieses Ergebnis zeigt, dass seine Arbeit von großer Bedeutung und bis heute anwendbar ist.Auch seine 18.893 Fans auf Facebook sprechen für seine Geltung bis heute.Im Folgenden soll nun die Person Abraham Maslow vorgestellt werden, da sein Lebenslauf und seine familiären Umstände beeindruckend sind. Daraufhin wird seine Bedürfnispyramide genauer erläutert und diese dann im Praxisbezug mit einem Beispiel der Arbeitswelt verknüpft. Auch auf die Resonanz seiner Ergebnisse wird von der Autorin eingegangen. Abschließend folgt das Fazit.