Mark Zuckerberg, the 28-year-old founder of Facebook, is not only the youngest self-made billionaire in history, he was worth $19.1 billion right after Facebook´s initial public offering. Although his meteoric rise had lost some of its luster after the IPO, he is now considered by many to be one of the most influential persons in the information age. His impact on American culture is virtually unprecedented. And the company he controls so carefully, Facebook, has become a major social, commercial, and advertising international force. The 2010 film, Social Network did not portray him in the kindest light, but was it a work of fact or fiction? Separating fiction from fact, award-winning author Daniel Alef, tells the true story of Zuckerberg´s meteoric rise and his indelible mark on the evolution of American culture through social networking and now advertising. The curly-haired wunderkind rubs elbows with Bill Gates, Warren Buffett, Rupert Murdoch, Donald Graham, and other prominent players in today´s business, technological, and media world and is an emerging philanthropist. 1. Language: English. Narrator: Baron Ron Herron. Audio sample: http://samples.audible.de/bk/deka/000001/bk_deka_000001_sample.mp3. Digital audiobook in aax.
Facebook´s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company´s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company´s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its ´´disastrous´´ IPO How the growth team achieved the impossible Why Facebook´s News Feed ads were the company´s most important business decision ever How Google+ attacked and lost Why - and how - Instagram and WhatsApp were added to the mix What the company does to win the talent wars What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick Which products and technical advancements are on the horizon and why And much more Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio. 1. Language: English. Narrator: Nicholas Techosky. Audio sample: http://samples.audible.de/bk/adbl/030119/bk_adbl_030119_sample.mp3. Digital audiobook in aax.
I came onto the Internet a novice and got involved with social media in an effort to stay connected to the kids in my life. I had to learn the hard way that not everything on the Internet is true, much is plagiarized, and a lot can just disappear at a moment´s notice. I was never put in Facebook Prison, but I know many who were. Most of them were just posting or reposting articles that were not favorable to Obama or Hillary. I learned what my purpose was and I came to Facebook every day to fulfill that purpose. Do I understand Snapchat or the power of Instagram or how to market via Pinterest? No. Do I believe everyone should have an interest in politics? In some ways, yes. What our government does is supposed to be what the people want, not what the politicians want, so we have an obligation as Americans to know what they´re doing, which is almost always the opposite of what they say they´ll do. Facebook became my pulpit, my journal, my activist outlet. My notes on Facebook ranged from political to Christmas stories to history and rants. Facebook friends grew to the maximum, and together we did what we had to do. Many had never been on Facebook before 2008, most had never been involved with politics, and many spent eight years learning the Internet, Facebook, and who they were. I don´t trust the media in any way anymore, but Facebook got me through the Obama years. 1. Language: English. Narrator: Elisabeth Cossi. Audio sample: http://samples.audible.de/bk/acx0/096575/bk_acx0_096575_sample.mp3. Digital audiobook in aax.
An entertaining illumination of the stupid beliefs that make us feel wise, based on the popular blog of the same name. Whether you´re deciding which smartphone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic. But here´s the truth: You are not so smart. You´re just as deluded as the rest of us-but that´s okay, because being deluded is part of being human. Growing out of David McRaney´s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them. But often these stories aren´t true. Each short chapter-covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency-is like a psychology course with all the boring parts taken out. Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.
The dramatic, larger-than-life true story behind the founding of Oculus and its quest for virtual reality, by the best-selling author of Console Wars.From iconic books like Neuromancer to blockbuster films like The Matrix, virtual reality has long been hailed as the ultimate technology. But outside of a few research labs and military training facilities, this tantalizing vision of the future was nothing but science fiction. Until 2012, when Oculus founder Palmer Luckey - then just a rebellious teenage dreamer living alone in a camper trailer - invents a device that has the potential to change everything.With the help of a video game legend, a serial entrepreneur, and many other colorful characters, Luckey’s scrappy start-up kick-starts a revolution and sets out to bring VR to the masses. As with most underdog stories, things don’t quite go according to plan. But what happens next turns out to be the ultimate entrepreneurial journey: a tale of battles won and lost, lessons learned, and never-ending twists and turns - including an unlikely multibillion-dollar acquisition by Facebook’s Mark Zuckerberg that shakes up the landscape in Silicon Valley and gives Oculus the chance to forever change our reality.Drawing on more than 100 interviews with the key players driving this revolution, The History of the Future weaves together a rich, cinematic narrative that captures the breakthroughs, breakdowns, and human drama of trying to change the world. The result is a super accessible and supremely entertaining look at the birth of a game-changing new industry. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 1. Language: English. Narrator: Stephen Graybill. Audio sample: http://samples.audible.de/bk/harp/008258/bk_harp_008258_sample.mp3. Digital audiobook in aax.
A brilliant recasting of the turning points in world history, including the one we´re living through, as a collision between old power hierarchies and new social networks Most history is hierarchical: it´s about emperors, presidents, prime ministers, and field marshals. It´s about states, armies, and corporations. It´s about orders from on high. Even history ´´from below´´ is often about trade unions and workers´ parties. But what if that´s simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change? The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn´t mean they are not real. From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall, and rise of networks, and shows how network theory - concepts such as clustering, degrees of separation, weak ties, contagions, and phase transitions - can transform our understanding of both the past and the present. Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption - and which will 1. Language: English. Narrator: Elliot Hill. Audio sample: http://samples.audible.de/bk/peng/003366/bk_peng_003366_sample.mp3. Digital audiobook in aax.
It doesn’t matter what your chosen niche or market is, there is more competition for your target audience than ever before. If your company doesn’t have a clear way to set itself apart from the pack, it isn’t a question of if you will fail but when. If you are looking for ways to spice up your brand but haven’t yet figured out how, then Social Media Marketing 2019: How to Brand Yourself Online Through Facebook, Twitter, YouTube & Instagram - Highly Effective Strategies for Digital Networking, Personal Branding, and Online Influence is the book you have been waiting for.Social media is the way that brands separate themselves online these days, which is why this audiobook will start by walking you through what it means to successfully build a brand in 2019. More than simply telling you what works and how to fit yourself into a predetermined mold, this audio book will teach you how to take what sets you and your brand apart and create a successful and, more importantly, unique marketing campaign that will help you stand out from the host of other similar services available at the push of a button. Inside you will find:A step-by-step guide to creating a brand that is worthy of social mediaAn up-to-the-minute look at the hottest branding trends of 2019Tips for creating irresistible type offers for your viewersSpecialized chapters outlining different strategies for Facebook, Instagram, and YouTubeActionable tips for finding your ideal mentorStraightforward ways for being true to yourself while still managing to reliably turn a profit and more... 1. Language: English. Narrator: Curtis Wright. Audio sample: http://samples.audible.de/bk/acx0/149171/bk_acx0_149171_sample.mp3. Digital audiobook in aax.