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Adobe Premiere Elements 11 Classroom in a Book
54,53 € *
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Adobe Premiere Elements 11 Classroom in a Book is the most thorough and comprehensive way for students to master all the new features in Adobe's top-rated consumer-targeted video-editing software. Each chapter in this step-by-step, project-based guide contains a project that builds on their growing knowledge of the program, while end-of-chapter review questions reinforce each lesson. Students will learn the basics of editing their videos with Premiere Elements and learn how best to use the program's many new features.In this new version of the book students will receive complete coverage of all the new features and rebuilt interface of Adobe Premiere Elements 11. They'll learn about the three easy-to-use editing modes and determine which one best fits their needs. Manage their footage more easily with the newly updated Organizer and view their videos on a map according to where they were taken. Use the new FilmLooks feature to apply favorite cinematic styles to their clips. Add slow- or fast-motion effects to dramatize their narrative. Adjust color with greater ease and enhance their footage with new photo-blending techniques. Share their finished movies virtually anywhere they want, including Vimeo, Facebook, and YouTube.

Anbieter: Dodax
Stand: 18.01.2020
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Social Media During the Egyptian Revolution: A ...
56,60 € *
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With the fall of the regimes in Tunisia and Egypt the term Facebook Revolution was coined depicting the world s most popular social media platform as a condition sine qua non for the Arab revolutions. Moving on from the extreme positions of cyber-utopians and pessimists, this study identifies and analyses mechanisms of use and potential intermediary effects of social media in connection with other driving factors of mass demonstrations that led to the fall of the Mubarak regime in early 2011. Semi-structured focus interviews were carried out with social media activists in Cairo between November 20th and 24th, 2011. The qualitative content analysis of eight interviews allowed for the identification of relevant categories and sub-categories as well as possible connections between them. Additionally, a thorough analysis of the Egyptian socio-economic, political and media system in the years leading up to the revolution provides the basis for valuable and contextual conclusions. Among the key findings is the accelerating effect of social media in mobilizing the Egyptian population to take part in mass demonstrations. Whereas the organizational function is limited to online network effects rather than facilitating the coordination of protesters on the ground, a significant impact of social media on the perception of a collective identity and threshold levels relevant for individual protest behavior was identified through this research. Moreover, the findings implicate a mutual dependency between new social media and traditional mass media.

Anbieter: Dodax AT
Stand: 18.01.2020
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Social Media During the Egyptian Revolution: A ...
54,99 € *
ggf. zzgl. Versand

With the fall of the regimes in Tunisia and Egypt the term Facebook Revolution was coined depicting the world s most popular social media platform as a condition sine qua non for the Arab revolutions. Moving on from the extreme positions of cyber-utopians and pessimists, this study identifies and analyses mechanisms of use and potential intermediary effects of social media in connection with other driving factors of mass demonstrations that led to the fall of the Mubarak regime in early 2011. Semi-structured focus interviews were carried out with social media activists in Cairo between November 20th and 24th, 2011. The qualitative content analysis of eight interviews allowed for the identification of relevant categories and sub-categories as well as possible connections between them. Additionally, a thorough analysis of the Egyptian socio-economic, political and media system in the years leading up to the revolution provides the basis for valuable and contextual conclusions. Among the key findings is the accelerating effect of social media in mobilizing the Egyptian population to take part in mass demonstrations. Whereas the organizational function is limited to online network effects rather than facilitating the coordination of protesters on the ground, a significant impact of social media on the perception of a collective identity and threshold levels relevant for individual protest behavior was identified through this research. Moreover, the findings implicate a mutual dependency between new social media and traditional mass media.

Anbieter: Dodax
Stand: 18.01.2020
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Digital Marketing Excellence
52,90 € *
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Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline digital marketing planEvaluate and apply digital marketing principles and modelsIntegrate online and offline communicationsImplement customer-driven digital marketingReduce costly trial and errorMeasure and enhance your digital marketingLearn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence , Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Anbieter: Dodax AT
Stand: 18.01.2020
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Digital Marketing Excellence
51,50 € *
ggf. zzgl. Versand

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline digital marketing planEvaluate and apply digital marketing principles and modelsIntegrate online and offline communicationsImplement customer-driven digital marketingReduce costly trial and errorMeasure and enhance your digital marketingLearn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence , Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot
The Attention Merchants
29,80 € *
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From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web, from AOL and the invention of email to the attention monopolies of Google and Facebook, from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago."A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention...We've become the consumers, the producers, and the content. We are selling ourselves to ourselves."-Tom Vanderbilt, The New Republic"An erudite, energizing, outraging, funny and thorough history...A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you...This stuff is my daily beat, and I learned a lot from Attention Merchants."-Cory Doctorow, BoingBoing"Illuminating."-Jacob Weisberg, The New York Review of Books

Anbieter: Dodax AT
Stand: 18.01.2020
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The AI-Powered Workplace
27,70 € *
ggf. zzgl. Versand

We are entering the next wave of digital transformation. Artificial intelligence has an ever-increasing significance in our daily lives, and there is no difference when it comes to our workplaces. It is up to you to choose how to utilize these new tools to sharpen your organization's competitive advantage, improve your team's well-being, and help your business thrive.In The AI-Powered Workplace , author Ronald Ashri provides a map of the digital landscape to guide you on this timely journey. You'll understand how the combination of AI, data, and conversational collaboration platforms-such as Slack, Microsoft Teams, and Facebook Workplace-is leading us to a radical shift in how we communicate and solve problems in the modern workplace. Our ability to automate decision-making processes through the application of AI techniques and through modern collaboration tools is a game-changer. Ashri skillfully presents his industry expertise and captivating insights so you have a thorough understanding of how to best combine these technologies with execution strategies that are optimized to your specific needs. The AI-Powered Workplace is an essential technical, cultural, and business handbook that arms you with clear steps to redefine and improve how you get work done. Software is now a proactive workplace partner revolutionizing all aspects of our professional lives from how we collaborate in the digital sphere to the literal physical environments in which we operate our business. This book not only ensures that you do not get left behind, but that you are consistently light years ahead of the pack. What You'll Learn Learn how the introduction of AI-powered applications in the workplace replaces or augments our capabilities and enables activities that were not possible beforeRealize how the combination of AI, data, and messaging platforms (Slack, Microsoft Teams, Skype, WhatsApp) leads to a radical shift in how we communicate, collaborate, and solve problemsDevelop strategies for the digital transformation of organizations through the use of AI-powered applications (from simple chatbots to more complex conversational applications) that operate within messaging environments we use to collaborate with our colleagues dailyKnow the dangers and ethical questions that the introduction of these technologies can cause in the workplace Who This Book is For Professionals at all levels interested in learning how AI, conversational platforms, and data can change organizations, including but not limited to team leaders, managers, and CxOs

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot
The Attention Merchants
28,90 € *
ggf. zzgl. Versand

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web, from AOL and the invention of email to the attention monopolies of Google and Facebook, from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago."A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention...We've become the consumers, the producers, and the content. We are selling ourselves to ourselves."-Tom Vanderbilt, The New Republic"An erudite, energizing, outraging, funny and thorough history...A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you...This stuff is my daily beat, and I learned a lot from Attention Merchants."-Cory Doctorow, BoingBoing"Illuminating."-Jacob Weisberg, The New York Review of Books

Anbieter: Dodax
Stand: 18.01.2020
Zum Angebot
The AI-Powered Workplace
26,67 € *
ggf. zzgl. Versand

We are entering the next wave of digital transformation. Artificial intelligence has an ever-increasing significance in our daily lives, and there is no difference when it comes to our workplaces. It is up to you to choose how to utilize these new tools to sharpen your organization's competitive advantage, improve your team's well-being, and help your business thrive.In The AI-Powered Workplace , author Ronald Ashri provides a map of the digital landscape to guide you on this timely journey. You'll understand how the combination of AI, data, and conversational collaboration platforms-such as Slack, Microsoft Teams, and Facebook Workplace-is leading us to a radical shift in how we communicate and solve problems in the modern workplace. Our ability to automate decision-making processes through the application of AI techniques and through modern collaboration tools is a game-changer. Ashri skillfully presents his industry expertise and captivating insights so you have a thorough understanding of how to best combine these technologies with execution strategies that are optimized to your specific needs. The AI-Powered Workplace is an essential technical, cultural, and business handbook that arms you with clear steps to redefine and improve how you get work done. Software is now a proactive workplace partner revolutionizing all aspects of our professional lives from how we collaborate in the digital sphere to the literal physical environments in which we operate our business. This book not only ensures that you do not get left behind, but that you are consistently light years ahead of the pack. What You'll Learn Learn how the introduction of AI-powered applications in the workplace replaces or augments our capabilities and enables activities that were not possible beforeRealize how the combination of AI, data, and messaging platforms (Slack, Microsoft Teams, Skype, WhatsApp) leads to a radical shift in how we communicate, collaborate, and solve problemsDevelop strategies for the digital transformation of organizations through the use of AI-powered applications (from simple chatbots to more complex conversational applications) that operate within messaging environments we use to collaborate with our colleagues dailyKnow the dangers and ethical questions that the introduction of these technologies can cause in the workplace Who This Book is For Professionals at all levels interested in learning how AI, conversational platforms, and data can change organizations, including but not limited to team leaders, managers, and CxOs

Anbieter: Dodax AT
Stand: 18.01.2020
Zum Angebot