Why Silicon Valley is a must-see tech tourist destination? Silicon Valley innovations and inventions have changed the course of our human history, the connection between technology and culture impact our daily lives in every way. These emerging technologies are forever changing the way in which we obtain daily information, banking, computing, and governs the daily interaction and communications between people all over the world. We are truly a privileged generation living in a fascinating changing and pivotal time in our human history.Learn how the innovations, once considered science fiction, have become a reality and entered the consumers mainstream, whether it is Apple’s latest iPhone, Google search engines and products, social media networks like Facebook, Intel semiconductors, eBay, Oracle, HP, Nasa, PayPal or even Tesla’s electric cars - they all impact our daily lives in many ways.
This book was awarded the 2019 Axiom Business Book Award - Business Technology, Bronze Medal.Users of 21st century, digital-era technologies are "technology takers", accepting of and adjusting to whatever the market offers them. Similar to small firms that lack the market power to set prices and are economic "price takers", managers today are increasingly unable to customize the digital-era technologies their organizations use. Technology takers have little influence over the capabilities of the technologies they adopt; they cannot expect to improve on or customize for themselves the features of Facebook, Google, the iPhone, the blockchain, cloud-based enterprise resource planning systems, or other game-changing and often disintermediating technologies.The inability to modify available information technologies is a shock to leaders and managers alike. Cloud-based technologies arrive with set processes developed by others, and users must learn new ways of working each time the technologies themselves evolve. But refusing to adopt and adapt to digital-era technologies is, increasingly, not an option. Change in the digital era is constant and behavior-transforming. Managers must respond to these changes, or they will get left behind by those who do. The constancy of change also means that organizations have to do more than launch typical, one-off change management or transformation projects to succeed.To adopt efficiently and adapt effectively to behavior-changing technologies, astute leaders should employ change leadership techniques as a strategy for the digital era. This audiobook offers technology takers a playbook to manage change, create value, and exploit the digital era's strategic opportunities. The audiobook draws on research and recent case studies to explain what it means to be a technology taker. Organizations and their managers are offered change leadership plays, which emphasize the iterative nature of change management in th 1. Language: English. Narrator: Jens Flanding. Audio sample: http://samples.audible.de/bk/acx0/157355/bk_acx0_157355_sample.mp3. Digital audiobook in aax.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image. 1. Language: English. Narrator: Josh Bernoff. Audio sample: http://samples.audible.de/bk/gdan/000571/bk_gdan_000571_sample.mp3. Digital audiobook in aax.
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research - which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists - explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender. 1. Language: English. Narrator: Christine Marshall. Audio sample: http://samples.audible.de/bk/adbl/017078/bk_adbl_017078_sample.mp3. Digital audiobook in aax.
Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative. Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0”, describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: Show how early adoptees like Google have profited from Enterprise 2.0 Specify the benefits that arise when Web 2.0 technologies are deployed Reveal where the risks and roadblocks are with Enterprise 2.0 Guide companies through an Enterprise 2.0 deploymentMcAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership. 1. Language: English. Narrator: Erik Synnestvedt. Audio sample: http://samples.audible.de/bk/gdan/000360/bk_gdan_000360_sample.mp3. Digital audiobook in aax.
Do you have a website that is struggling to gain traction? Do you have no idea how to monetize your business or get more subscribers? This audiobook could be the answer you're looking for... The emergence of Online and mobile technologies have revolutionized the way businesses are conducted. The enterprises that have leveraged these technologies have made tremendous exponential growth. Google, Facebook, Uber, Dropbox, Twitter, and Amazon are just but a few examples of enterprises that leveraged these technologies to reap big rewards. This audiobook is about sharing innovative marketing tactics to grow faster and smarter. The audiobook does not assume your level of knowledge and understanding of what growth hacking is all about. Thus, it starts with a beginner’s approach by introducing you to what growth hacking is all about and builds upon this foundation to guide you into a more detailed perspectives. Knowledge without application is redundant. This audiobook gives you practical hands-on techniques on how you should apply growth hacking to achieve great success. These techniques touch on all stages of your brand’s funnel right from customer acquisition, customer activation, customer retention, revenue generation, and referral. It also provides you with growth hacking strategies that you can employ using these techniques to grow faster and smarter. Like any business enterprise, having the right people to run it is paramount. Growth hacking is not an exception. Yet, building a team for growth hacking requires a uniquely different approach than what we are accustomed to. This audiobook not only presents you with different proven models of growth team but also helps you to identify the right hackers for your team. In this regard, it provides you with tips and qualities to look for in a hacker and the key competencies required. 1. Language: English. Narrator: Tom Prodehl. Audio sample: http://samples.audible.de/bk/acx0/118801/bk_acx0_118801_sample.mp3. Digital audiobook in aax.
Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook, and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era. 1. Language: English. Narrator: Simon Phillips. Audio sample: http://samples.audible.de/bk/acx0/090531/bk_acx0_090531_sample.mp3. Digital audiobook in aax.
What changes should your organization consider in order to get the most out of the recruitment process? New York Times best-selling author, George Anders, discusses this in his new book entitled, The Rare Find: Spotting Exceptional Talent Before Everyone Else. George emphasizes the importance of new technologies and social networking and how they play a critical role in finding all stars for your organization. In addition, George explains why testing and assessments are key elements of the recruiting process to build a strong team and corporate culture. Listen and learn as George shares how highly successful organizations such as GE, Facebook, and the U.S. Army identifying, recruit, and cultivate top performers. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000252/bk_amai_000252_sample.mp3. Digital audiobook in aax.
This is the most comprehensive and up-to-date guide to the technologies and applications of Augmented Reality (AR) and Virtual Reality (VR) systems and wearable computing devices. Ideal for practitioners and students concerned with any application, from gaming to medicine, it brings together comprehensive coverage of both theory and practice, emphasizing leading-edge displays, sensors, and DIY tools that are already available commercially or will be soon. Practical Augmented Reality begins by explaining the mechanics of human sight, hearing and touch, showing how these mechanisms (and their performance ranges) directly dictate the design and use of wearable displays, 3-D audio systems, and tactile/force feedback devices. It presents revealing case studies of real-world applications from gaming, entertainment, science, engineering, aerospace and air traffic control, defense, medicine, architecture, law enforcement, and geophysics. Readers will find clear, easy-to-understand explanations, photos, and illustrations of devices including Oculus (Facebook) Rift, Sony Morpheus, Google Glass, and many more. Functional diagrams clearly explain how each device operates, and link directly to relevant theoretical and practical content. Practical Augmented Reality thoroughly considers human factors, including sense and motor physiology constraints; resolution and realism; fields of view, angles, and distortion; latency and time display; flicker vertigo, phobia effects, and motion sickness. It concludes by assessing both the legal and societal implications of new and emerging AR, VR, and wearable technologies.