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The Kurdish Diaspora's Use of Facebook in Shapi...
49,90 € *
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The Kurdish Diaspora's Use of Facebook in Shaping a Nation ab 49.9 € als Taschenbuch: Facebook is my second home. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft,

Anbieter: hugendubel
Stand: 19.02.2020
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Facebook Marketing: Mastering FB Social Media P...
9,95 € *
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Create Amazing Business Opportunities with the Power of Facebook Marketing! In this expanded fourth edition of Facebook Marketing: Mastering FB Social Media Platform, you'll be taken through a step-by-step process on how to develop your web presence. You will understand how Facebook marketing is shaping business today - and why it is so effective. You’ll find out why it’s essential to use Facebook to promote your company - and to build an online community! Furthermore, Facebook Marketing: Mastering FB Social Media Platform teaches you to: Know your market and who you’re talking toUnderstand the people in your neighborhood - and what they wantIncrease your reach, reputation, and communityAvoid “unlikes” and “unfollows”And so much more!You’ll find out how to use the tools and features of your Facebook page for increased marketing impact and how to get the most out of the Facebook Business Manager. You’ll discover how to leverage the call-to-action button, your scheduled publishing option, and the page comparison feature. Don’t wait while your competition takes advantage of this valuable opportunity! You’ll even find out how to maximize Facebook niche communities! Listen to Facebook Marketing: Mastering FB Social Media Platform right away, and take charge of your online marketing space! 1. Language: English. Narrator: Bridger Conklin. Audio sample: http://samples.audible.de/bk/acx0/099861/bk_acx0_099861_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Social Media: Master Strategies for Social Medi...
9,95 € *
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Create amazing business opportunities with the power of social media! If you're looking for real ways to earn money, or grow your business with social media, a system that's flexible and works whether you're just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should listen to this book. With Social Media: Master Strategies for Social Media Marketing, you will understand how Social Media is shaping business today - and why it is so effective. You'll find out why it's essential to use Facebook, Instagram, Twitter, and YouTube to promote your company - and to build an online community! Do you want to find out how to maximize different Social Media niche communities? With up-to-date information on how to market on all of the major social media platforms, Social Media: Master Strategies for Social Media Marketing includes: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business You'll find out how to use the tools and features of your different social pages for increased marketing impact, and how to get the most out of the Business Manager. You'll discover how to expand your brand. Don't wait while your competition takes advantage of this valuable opportunity! 1. Language: English. Narrator: Erin Fossa. Audio sample: http://samples.audible.de/bk/acx0/100304/bk_acx0_100304_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Chaos Monkeys - Revised Edition: Obscene Fortun...
9,95 € *
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The instant New York Times best seller, now featuring a new afterword from the author - the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley.Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test Online services’ robustness - their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.   1. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/harp/007656/bk_harp_007656_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Whose Global Village?: Rethinking How Technolog...
9,95 € *
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In the digital age, technology has shrunk the physical world into a "global village", where we all seem to be connected as an online community as information travels to the farthest reaches of the planet with the click of a mouse. Yet while we think of platforms such as Twitter and Facebook as open and accessible to all, in reality, these are commercial entities developed primarily by and for the Western world. Considering how new technologies increasingly shape labor, economics, and politics, these tools often reinforce the inequalities of globalization, rarely reflecting the perspectives of those at the bottom of the digital divide. This audiobook asks us to reconsider "whose global village" we are shaping with the digital technology revolution today. Sharing stories of collaboration with Native Americans in California and New Mexico, revolutionaries in Egypt, communities in rural India, and others across the world, Ramesh Srinivasan urges us to reimagine what the Internet, mobile phones, or social media platforms may look like when considered from the perspective of diverse cultures. 1. Language: English. Narrator: Malcolm Hillgartner. Audio sample: http://samples.audible.de/bk/tant/008076/bk_tant_008076_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.02.2020
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Chaos Monkeys
12,99 € *
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INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year - A Business Insider Top 20 Business Book of the Year - An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners "Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read." - Andrew Ross Sorkin, New York Times "Eye-popping." - Vanity Fair Liar's Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are the seductive go-between. Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Anbieter: buecher
Stand: 19.02.2020
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Chaos Monkeys
12,99 € *
ggf. zzgl. Versand

INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year - A Business Insider Top 20 Business Book of the Year - An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners "Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read." - Andrew Ross Sorkin, New York Times "Eye-popping." - Vanity Fair Liar's Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are the seductive go-between. Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Anbieter: buecher
Stand: 19.02.2020
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The Business of Platforms (eBook, ePUB)
16,99 € *
ggf. zzgl. Versand

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

Anbieter: buecher
Stand: 19.02.2020
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The Business of Platforms (eBook, ePUB)
16,99 € *
ggf. zzgl. Versand

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

Anbieter: buecher
Stand: 19.02.2020
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