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The New Technology Elite: How Great Companies O...
9,95 € *
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How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage... Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile, or banking. But industry after industry is waking up to the opportunity of "smart" products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter, and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered "consumer" tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite - and you find them across industries and geographies. The 17 case studies and 4 guest columns spread through The New Technology Elite bring out the elite attributes in detail. Every organization will increasingly be benchmarked against these elite - and soon will be competing against them.Contrasts the productivity that Apple, Google, and others have demonstrated in the last decade to that of the average enterprise technology groupReveals how to leverage what companies have learned from Google, Apple, Amazon.com, and Facebook to your company's advantageDesigned for business practitioners, CEOs, CFOs, CIOs, technology vendors, venture capitalists, IT consultants, marketing executives, and policy makersOther titles by Vinnie Mirchandani: The New Polymath: Profiles in Compound-Technology Innovations If you're looking to encourage technology innovation, look no further. The New Technology Elite provides the building blocks your company needs to become innovative through incumbent technologies.PLEASE NOTE: Whe 1. Language: English. Narrator: Jeff Hoyt. Audio sample: http://samples.audible.de/bk/adbl/004885/bk_adbl_004885_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.04.2020
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Corporate Communication (eBook, PDF)
37,95 € *
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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners. It continues to be supported by comprehensive and fully updated .

Anbieter: buecher
Stand: 02.04.2020
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Corporate Communication (eBook, PDF)
37,95 € *
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The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners. It continues to be supported by comprehensive and fully updated .

Anbieter: buecher
Stand: 02.04.2020
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Networks Without a Cause
18,99 € *
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With the vast majority of Facebook users caught in a frenzy of 'friending', 'liking' and 'commenting', at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture. With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.

Anbieter: buecher
Stand: 02.04.2020
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Networks Without a Cause
18,99 € *
ggf. zzgl. Versand

With the vast majority of Facebook users caught in a frenzy of 'friending', 'liking' and 'commenting', at what point do we pause to grasp the consequences of our info-saturated lives? What compels us to engage so diligently with social networking systems? Networks Without a Cause examines our collective obsession with identity and self-management coupled with the fragmentation and information overload endemic to contemporary online culture. With a dearth of theory on the social and cultural ramifications of hugely popular online services, Lovink provides a path-breaking critical analysis of our over-hyped, networked world with case studies on search engines, online video, blogging, digital radio, media activism and the Wikileaks saga. This book offers a powerful message to media practitioners and theorists: let us collectively unleash our critical capacities to influence technology design and workspaces, otherwise we will disappear into the cloud. Probing but never pessimistic, Lovink draws from his long history in media research to offer a critique of the political structures and conceptual powers embedded in the technologies that shape our daily lives.

Anbieter: buecher
Stand: 02.04.2020
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Practical Augmented Reality
40,99 € *
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This is the most comprehensive and up-to-date guide to the technologies and applications of Augmented Reality (AR) and Virtual Reality (VR) systems and wearable computing devices. Ideal for practitioners and students concerned with any application, from gaming to medicine, it brings together comprehensive coverage of both theory and practice, emphasizing leading-edge displays, sensors, and DIY tools that are already available commercially or will be soon. Practical Augmented Reality begins by explaining the mechanics of human sight, hearing and touch, showing how these mechanisms (and their performance ranges) directly dictate the design and use of wearable displays, 3-D audio systems, and tactile/force feedback devices. It presents revealing case studies of real-world applications from gaming, entertainment, science, engineering, aerospace and air traffic control, defense, medicine, architecture, law enforcement, and geophysics. Readers will find clear, easy-to-understand explanations, photos, and illustrations of devices including Oculus (Facebook) Rift, Sony Morpheus, Google Glass, and many more. Functional diagrams clearly explain how each device operates, and link directly to relevant theoretical and practical content. Practical Augmented Reality thoroughly considers human factors, including sense and motor physiology constraints; resolution and realism; fields of view, angles, and distortion; latency and time display; flicker vertigo, phobia effects, and motion sickness. It concludes by assessing both the legal and societal implications of new and emerging AR, VR, and wearable technologies.

Anbieter: buecher
Stand: 02.04.2020
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Practical Augmented Reality
40,99 € *
ggf. zzgl. Versand

This is the most comprehensive and up-to-date guide to the technologies and applications of Augmented Reality (AR) and Virtual Reality (VR) systems and wearable computing devices. Ideal for practitioners and students concerned with any application, from gaming to medicine, it brings together comprehensive coverage of both theory and practice, emphasizing leading-edge displays, sensors, and DIY tools that are already available commercially or will be soon. Practical Augmented Reality begins by explaining the mechanics of human sight, hearing and touch, showing how these mechanisms (and their performance ranges) directly dictate the design and use of wearable displays, 3-D audio systems, and tactile/force feedback devices. It presents revealing case studies of real-world applications from gaming, entertainment, science, engineering, aerospace and air traffic control, defense, medicine, architecture, law enforcement, and geophysics. Readers will find clear, easy-to-understand explanations, photos, and illustrations of devices including Oculus (Facebook) Rift, Sony Morpheus, Google Glass, and many more. Functional diagrams clearly explain how each device operates, and link directly to relevant theoretical and practical content. Practical Augmented Reality thoroughly considers human factors, including sense and motor physiology constraints; resolution and realism; fields of view, angles, and distortion; latency and time display; flicker vertigo, phobia effects, and motion sickness. It concludes by assessing both the legal and societal implications of new and emerging AR, VR, and wearable technologies.

Anbieter: buecher
Stand: 02.04.2020
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Facebook Influencer Guide: How to Become a Face...
9,95 € *
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The tеrm "influencer" is wiggling itѕ wау thrоugh a tаnglеd wеb. And it'ѕ a hard оnе tо саtсh bесаuѕе no оnе knоwѕ for сеrtаin whаt it looks likе. Personally, I think this is whеrе thе biggest сhаllеngе lies, bесаuѕе аn influеnсеr is likе a changeling. It has a diffеrеnt image fоr every brаnd аnd оftеn fоr every brand саmраign. Fасеbооk iѕ rоlling оut a new feature thаt will allow brаndѕ tо рrоmоtе third-раrtу influencer соntеnt in thе feed, a mоvе thаt experts ѕау iѕ likеlу tо givе influеnсеr mаrkеting аѕ wе knоw it a higher рriсе tаg. Influеnсеr marketing hаѕ bесоmе a mainstream ѕtrаtеgу driving еаrnеd media viа truѕtеd еxреrtѕ within niche саtеgоriеѕ like bеаutу, fitnеѕѕ, and fооd. It'ѕ uр tо аdvеrtiѕеrѕ tо boost content аnd thеу'll hаvе thе аuthоritу tо hand-pick аnd authorize whо can tag thеm tо protect their brand frоm miѕrерrеѕеntation. Marketers will аlѕо gain ассеѕѕ to critical ѕресѕ ѕurrоunding thе content such as rеасh, engagement, tоtаl spend, аnd CPM to gauge performance, whiсh iѕ a big deal for practitioners ѕtruggling to measure the ѕuссеѕѕ оf thеir influеnсеr marketing campaigns. Of соurѕе, this pretty much dеfеаtѕ thе еntirе рurроѕе оf influеnсеr mаrkеting, whiсh is tо еаrn attention from a ѕubjесt matter еxреrt'ѕ active and еngаgеd аudiеnсе, which thаt influеnсеr hаѕ grооmеd аnd amassed аrоund a ѕресifiс аnd rеlеvаnt topic оr category. Fасеbооk Influеnсеr has bееn mоrе gеnuinе in аll aspects оf the рrосеѕѕ frоm thе соntеntѕ tо thе influеnсеrѕ, to thе brаndѕ аnd thе audience; еvеn the rеlаtiоnѕhiрs bеtwееn brаndѕ, influеnсеrѕ аnd audiences is gеnuinе аnd nееdѕ tо bе. Pеорlе аrе nоw rеlуing on a rесоmmеndаtiоn, which iѕ whу Facebook Influеnсеr keeps blоssoming. It iѕ no ѕurрriѕе that ѕmаll influencers are bесоming gradually more рорulаr and are truѕtеd bесаuѕе of thеir аuthеntiс content аnd apparent аuthеntiсitу. Now you have to ѕtаrt drawing up a рlаn to lаunсh a successful Fасеbооk influencer саmраign. This 1. Language: English. Narrator: Jason Burkhead. Audio sample: http://samples.audible.de/bk/acx0/111488/bk_acx0_111488_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.04.2020
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Hacking Growth: How Today's Fastest-Growing Com...
9,95 € *
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall 1. Language: English. Narrator: Sean Ellis, Morgan Brown. Audio sample: http://samples.audible.de/bk/rand/005030/bk_rand_005030_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.04.2020
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