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Hawker, Mark D.: The Developer's Guide to Socia...
38,69 € *
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Erscheinungsdatum: 08/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Developer's Guide to Social Programming, Titelzusatz: Building Social Context Using Facebook, Google Friend Connect, and the Twitter API, Autor: Hawker, Mark D., Verlag: Addison Wesley, Imprint: Pearson Professional, Sprache: Englisch, Schlagworte: Internet // Einführung // Lexikon // COMPUTERS // Programming Languages // General // Programmier // und Skriptsprachen // allgemein // Internet Guides und Onlinedienste, Rubrik: Programmiersprachen, Seiten: 336, Abbildungen: illustrations, Reihe: Developer's Library, Gewicht: 535 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 08.04.2020
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Hawker, Mark D.: The Developer's Guide to Socia...
38,69 € *
ggf. zzgl. Versand

Erscheinungsdatum: 08/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Developer's Guide to Social Programming, Titelzusatz: Building Social Context Using Facebook, Google Friend Connect, and the Twitter API, Autor: Hawker, Mark D., Verlag: Addison Wesley, Imprint: Pearson Professional, Sprache: Englisch, Schlagworte: Internet // Einführung // Lexikon // COMPUTERS // Programming Languages // General // Programmier // und Skriptsprachen // allgemein // Internet Guides und Onlinedienste, Rubrik: Programmiersprachen, Seiten: 336, Abbildungen: illustrations, Reihe: Developer's Library, Gewicht: 535 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 08.04.2020
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Social Media Marketing for Business 2020: The U...
9,95 € *
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Are you someone who wishes to get the word out there online about your business and needs an outline for your strategy so that you do not stumble in 2020? Well, this book was written for you!Fortunately, there are a few underlying principles and tricks that you can use to propel your business further. In this audiobook, we get to the heart of the matter for platforms like Facebook, Instagram, Pinterest, and Twitter.In Social Media Marketing for Business 2020, you'll find:How to use social media platforms to supercharge your marketingHow to develop a winning content strategy for your businessWhich social media channels to invest in and which to run away fromHow to engage your customers and create a community around your productsHow to stop your competition and how to grow furtherHow to always have a trick up your sleeveHow not to make the obvious mistakes and tips to winThis audiobook is the distilled version of all the information out there and presents to you the best practices in a step-by-step manner.Get this audiobook now! 1. Language: English. Narrator: Jimmy Pearson. Audio sample: http://samples.audible.de/bk/acx0/175658/bk_acx0_175658_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 08.04.2020
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Psychology: Pearson New International Edition
77,99 € *
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Where great science meets great teaching. At just fourteen chapters, Psychology: Core Concepts 7e provides rich coverage of the foundational topics taught in most introductory courses. Psychology: Core Concepts focuses on a manageable number of core concepts (usually three to five) in each chapter, allowing students to attain a deeper level of understanding of the material. Learning is reinforced through focused application and critical thinking activities, and connections between concepts are drawn across chapters to help students see the big picture of psychology as a whole. The 7th edition features an enhanced critical thinking emphasis, with new chapter-opening "Problems" and new end-of-chapter critical thinking applications that promote active learning. Teaching & Learning Experience Personalize Learning — The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking — Pedagogical features are designed to help students learn the problem-solving skills and critical thinking techniques of a good psychologist. Engage Students — In-text learning activities and the new MyPsychLab Video Series maintain student interest both in and out of the classroom. Explore Research — Current research reflects the most up-to-date psychological theories and applications. Understand Culture and Diversity — Cross-cultural, multicultural, and gender research is woven throughout the text to reflect the increasing diversity and global reach of psychology. Support Instructors — An Instructor’s Manual, Test Bank (both print and computerized), Interactive PowerPoints, the new MyPsychLab Video Series, Telecourse Videos, and a Telecourse Study Guide provide instructors with the ultimate supplements package. Preview Site: http://www.pearsonhighered.com/fall2011preview/#Psych Facebook Page: http://www.facebook.com/pages/Psychology-Core-Concepts/214526791978469 Features + Benefits WHERE GREAT SCIENCE MEETS GREAT TEACHING. “Psychology Matters” applications within each chapter section explore connections between psychology and everyday life, and promote critical thinking by helping students evaluate many of the psychological ideas they will encounter in popular press (e.g. emotional differences between men and women, the origin of sexual orientation, the side effects of psychoactive drugs, etc.). A special “Psychology Matters” section within each chapter focuses on Using Psychology to Learn Psychology, offering practical advice for increased academic success. (ex. p. 79)“Connection" arrows link material across chapters, showing clear relationships between concepts in various topical areas. An explanatory note accompanies the marginal arrow, giving the reader a quick review or preview of the related discussion found in other chapters. This conveys to students that the discipline of psychology contains many interconnecting threads that weave together to provide meaning across topics, rather than functioning as a set of isolated facts and topics. (ex. p. 68)The Discovering Psychology Viewing Guide at the end of each chapter in the text includes a program review and activities tied to the Discovering Psychology video series, helping students tie text concepts to what they see in the videos. Students can access the Discovering Psychology videos online through MyPsychLab whenever and wherever they want. They can also complete an online, automatically scored review quiz. (ex. p. 84)PERSONALIZE LEARNING The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. New MyPsychLab Video Series - This new video series offers the most current and cutting-edge introductory psychology video content. These exclusive half-hour videos take the viewer into today’s research laboratories, inside the body and brain, and onto the street to experience real-world applications. In MyPsychLab, students can also access the Discovering Psychology videos, which provide an overview of historic and current theories of human behavior, and feature many of the researchers and studies introduced in this textbook. The New Experiments Tool, found in MyPsychLab, allows students to experience psychology through online experiments that reinforce class lessons and textbook content. A New Read More section in MyPsychLab offers interested students the opportunity to explore topics that branch out from the core concepts presented in the text. The Pearson eText allows students to access their textbook anytime, anywhere, and any way they want—including listening online or downloading to their iPad. A personalized study plan for each student, based on Bloom’s Taxonomy, arranges content from less complex thinking—like remembering and understanding—to more complex critical thinking—like applying and analyzing. This layered approach promotes better critical-thinking skills, and helps students succeed in the course and beyond. Assessment tied to every video, application, and chapter enables both instructors and students to track progress and get immediate feedback. With results feeding into a powerful gradebook, the assessment program helps instructors identify student challenges early—and find the best resources with which to help students. An assignment calendar allows instructors to assign graded activities, with specific deadlines, and measure student progress. Class Prep collects the very best class presentation resources in one convenient online destination, so instructors can keep students engaged throughout every class. IMPROVE CRITICAL THINKING Chapter Opening Problems are designed to get students engaged in the material from the onset. Students are encouraged to think through the problem as they read the chapter, using the core concepts presented to help them resolve the problem. A special effort has been made in this new edition to provide clues throughout the chapter that will help students understand the solution to the chapter-opening problem. The Chapter Summary now gives a brief “answer” to the problem as well. (ex. p. 40)Critical Thinking applications at the end of each chapter help students become better consumers of scientific information and build upon the critical thinking skills introduced in the first chapter. (ex. p. 80)“Do It Yourself!” learning activities offer simple demonstrations of psychological principles and allow students to actively apply psychological concepts alone or in groups, further enhancing their understanding. (ex. p. 81)“Psychology Matters” applications within each chapter section explore connections between psychology and everyday life and promote critical thinking by helping students evaluate many of the psychological ideas they will encounter in popular press (e.g. emotional differences between men and women, the origin of sexual orientation, the side effects of psychoactive drugs, etc.). A special “Psychology Matters” section within each chapter focuses on Using Psychology to Learn Psychology, offering practical advice for increased academic success. (ex. p. 79)A personalized study plan for each student, based on Bloom’s Taxonomy, arranges content from less complex thinking—like remembering and understanding—to more complex critical thinking—like applying and analyzing. This layered approach promotes better critical-thinking skills, and helps students succeed in the course and beyond. ENGAGE STUDENTS A “Key Question” opens each chapter section and a “Core Concept” is presented as a brief answer. These Key Questions and Core Concepts help students understand the big picture and guide them through the chapter material. Chapter overview maps and chapter-ending summaries are organized around the “Key Questions” and “Core Concepts” to further reinforce learning. (ex. p. 43) Chapter Opening Problems are designed to get students engaged in the material from the onset. Students are encouraged to think through the problem as they read the chapter, using the core concepts presented to help them resolve the problem. A special effort has been made in this new edition to provide clues throughout the chapter that will help students understand the solution to the chapter-opening problem. (ex. p. 40) TheChapter Summary now gives a brief “answer” to the problem as well. (ex. p. 81)“Check Your Understanding" self-tests within each chapter provide immediate reinforcement and help students assess what they know and where they need further study. Questions are broken down to focus on recall, analysis, or application of the material. One of the “Check Your Understanding” questions always focuses on the chapter's “Core Concept.” This approach is deliberately used to reinforce the student's use of the “Core Concepts.” (ex. p. 62)“Do It Yourself!" learning activities offer simple demonstrations of psychological principles and allow students to actively apply psychological concepts alone or in groups, further enhancing their understanding.&nbsp IN THIS SECTION: 1.) BRIEF 2.) COMPREHENSIVE BRIEF TABLE OF CONTENTS: Chapter 1: Mind, Behavior, and Psychological Science Chapter 2: Biopsychology, Neuroscience, and Human Nature Chapter 3: Sensation and Perception Chapter 4: Learning and Human Nature Chapter 5: Memory Chapter 6: Thinking and Human Intelligence Chapter 7: Development over the Lifespan Chapter 8: States of Consciousness Chapter 9: Motivation and Emotion Chapter 10: Personality: Theories of the Whole Person Chapter 11: Social Psychology Chapter 12: Psychological Disorders Chapter 13: Therapies for Psychological Disorders Chapter 14: Stress, Health, and Well-Being COMPREHENSIVE TABLE OF CONTENTS: Chapter 1: Mind, Behavior, and Psychological Science 1.1 What Is Psychology – And What Is It Not? Psychology: It’s More than You Think Psychology Is Not Psychiatry Thinking Critically about Psychology and Pseudopsychology Psychology Matters: Using Psychology to Learn Psychology 1.3 What Are Psychology’s Six Main Perspectives? Separation of Mind and Body and the Modern Biological Perspective The Founding of Scientific Psychology and the Modern Cognitive Perspective The Behavioral Perspective: Focusing on Observable Behavior The Whole-Person Perspectives: Psychodynamic, Humanistic, Trait and Temperament The Developmental Perspective: Changes Arising from Nature and Nurture The Sociocultural Perspective: The Individual in Context The Changing Face of Psychology PSYCHOLOGY MATTERS: Psychology as a Major 1.2 How Do Psychologists Develop New Knowledge? Four Steps in the Scientific Method Five Types of Psychological Research Controlling Biases in Psychological Research Ethical Issues in Psychological Research PSYCHOLOGY MATTERS: The Perils of Pseudopsychology Critical Thinking Applied: Facilitated Communication Chapter Summary Discovering Psychology Viewing Guide Chapter 2: Biopsychology, Neuroscience, and Human Nature 2.1 How Are Genes and Behavior Linked? Evolution and Natural Selection Genetics and Inheritance PSYCHOLOGY MATTERS: Choosing Your Children’s Genes 2.2 How Does the Body Communicate Internally? The Neuron: Building Block of the Nervous System The Nervous System The Endocrine System PSYCHOLOGY MATTERS: How Psychoactive Drugs Affect the Nervous System 2.3 How Does the Brain Produce Behavior and Mental Processes? Windows on the Brain Three Layers of the Brain Lobes of the Cerebral Cortex Cerebral Dominance PSYCHOLOGY MATTERS: Using Psychology to Learn Psychology Critical Thinking Applied: Left Brain vs. Right Brain Chapter Summary Discovering Psychology Viewing Guide Chapter 4: Learning and Human Nurture 4.1 What Sort of Learning Does Classical Conditioning Explain? The Essentials of Classical Conditioning Applications of Classical Conditioning PSYCHOLOGY MATTERS: Taste Aversions and Chemotherapy 4.2 How Do We Learn New Behaviors by Operant Conditioning? Skinner’s Radical Behaviorism The Power of Reinforcement The Problem of Punishment A Checklist for Modifying Operant Behavior Operant and Classical Conditioning Compared PSYCHOLOGY MATTERS: Using Psychology to Learn Psychology 4.3 How Does Cognitive Psychology Explain Learning? Insight Learning: Köhler in the Canaries with the Chimps Cognitive Maps: Tolman Finds out What’s on a Rat’s Mind Observational Learning: Bandura’s Challenge to Behaviorism Rethinking Behavioral Learning in Cognitive Terms Brain Mechanisms and Learning “Higher” Cognitive Learning PSYCHOLOGY MATTERS: Fear of Flying Revisited Critical Thinking Applied: Do Different People Have Different “Learning Styles”? Chapter Summary Discovering Psychology Viewing Guide Chapter 5: Memory 5.1 What Is Memory? Metaphors for Memory Memory’s Three Basic Tasks PSYCHOLOGY MATTERS: Would You Want a “Photographic” Memory? 5.2 How Do We Form Memories? The First Stage: Sensory Memory The Second Stage: Working Memory The Third Stage: Long-Term Memory PSYCHOLOGY MATTERS: “Flashbulb” Memories: Where Were You When…? 5.3 How Do We Retrieve Memories? Implicit and Explicit Memory Retrieval Cues Other Factors Affecting Retrieval PSYCHOLOGY MATTERS: On the Tip of Your Tongue 5.4 Why Does Memory Sometimes Fail Us? Transience: Fading Memories Cause Forgetting Absent-Mindedness: Lapses of Attention Cause Forgetting Blocking: Access Problems Misattribution: Memories in the Wrong Context Suggestibility: External Cues Distort or Create Memories Bias: Beliefs, Attitudes, and Opinions Distort Memories Persistence: When We Can’t Forget The Advantages of the “Seven Sins” of Memory Improving Your Memory with Mnemonics PSYCHOLOGY MATTERS: Using Psychology to Learn Psychology Critical Thinking Applied: The Recovered Memory Controversy Chapter Summary Discovering Psychology Viewing Guide Chapter 6: Thinking and Intelligence 6.1 What Are the Components of Thought? Concepts Imagery and Cognitive Maps Thought and the Brain PSYCHOLOGY MATTERS: Schemas and Scripts Help You Know What to Expect 6.2 What Abilities Do Good Thinkers Possess? Problem Solving Judging and Making Decisions On Becoming a Creative Genius PSYCHOLOGY MATTERS: Using Psychology to LearnWhere great science meets great teaching. At just fourteen chapters, Psychology: Core Concepts 7e provides rich coverage of the foundational topics taught in most introductory courses. Psychology: Core Concepts focuses on a manageable number of core concepts (usually three to five) in each chapter, allowing students to attain a deeper level of understanding of the material. Learning is reinforced through focused application and critical thinking activities, and connections between concepts are drawn across chapters to help students see the big picture of psychology as a whole. The 7th edition features an enhanced critical thinking emphasis, with new chapter-opening "Problems" and new end-of-chapter critical thinking applications that promote active learning. Teaching & Learning Experience * Personalize Learning — The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. * Improve Critical Thinking — Pedagogical features are designed to help students learn the problem-solving skills and critical thinking techniques of a good psychologist. * Engage Students — In-text learning activities and the new MyPsychLab Video Series maintain student interest both in and out of the classroom. * Explore Research — Current research reflects the most up-to-date psychological theories and applications. * Understand Culture and Diversity — Cross-cultural, multicultural, and gender research is woven throughout the text to reflect the increasing diversity and global reach of psychology. * Support Instructors — An Instructor's Manual, Test Bank (both print and computerized), Interactive PowerPoints, the new MyPsychLab Video Series, Telecourse Videos, and a Telecourse Study Guide provide instructors with the ultimate supplements package. Preview Site: Facebook Page:

Anbieter: buecher
Stand: 08.04.2020
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Psychology: Pearson New International Edition
77,99 € *
ggf. zzgl. Versand

Where great science meets great teaching. At just fourteen chapters, Psychology: Core Concepts 7e provides rich coverage of the foundational topics taught in most introductory courses. Psychology: Core Concepts focuses on a manageable number of core concepts (usually three to five) in each chapter, allowing students to attain a deeper level of understanding of the material. Learning is reinforced through focused application and critical thinking activities, and connections between concepts are drawn across chapters to help students see the big picture of psychology as a whole. The 7th edition features an enhanced critical thinking emphasis, with new chapter-opening "Problems" and new end-of-chapter critical thinking applications that promote active learning. Teaching & Learning Experience Personalize Learning — The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking — Pedagogical features are designed to help students learn the problem-solving skills and critical thinking techniques of a good psychologist. Engage Students — In-text learning activities and the new MyPsychLab Video Series maintain student interest both in and out of the classroom. Explore Research — Current research reflects the most up-to-date psychological theories and applications. Understand Culture and Diversity — Cross-cultural, multicultural, and gender research is woven throughout the text to reflect the increasing diversity and global reach of psychology. Support Instructors — An Instructor’s Manual, Test Bank (both print and computerized), Interactive PowerPoints, the new MyPsychLab Video Series, Telecourse Videos, and a Telecourse Study Guide provide instructors with the ultimate supplements package. Preview Site: http://www.pearsonhighered.com/fall2011preview/#Psych Facebook Page: http://www.facebook.com/pages/Psychology-Core-Concepts/214526791978469 Features + Benefits WHERE GREAT SCIENCE MEETS GREAT TEACHING. “Psychology Matters” applications within each chapter section explore connections between psychology and everyday life, and promote critical thinking by helping students evaluate many of the psychological ideas they will encounter in popular press (e.g. emotional differences between men and women, the origin of sexual orientation, the side effects of psychoactive drugs, etc.). A special “Psychology Matters” section within each chapter focuses on Using Psychology to Learn Psychology, offering practical advice for increased academic success. (ex. p. 79)“Connection" arrows link material across chapters, showing clear relationships between concepts in various topical areas. An explanatory note accompanies the marginal arrow, giving the reader a quick review or preview of the related discussion found in other chapters. This conveys to students that the discipline of psychology contains many interconnecting threads that weave together to provide meaning across topics, rather than functioning as a set of isolated facts and topics. (ex. p. 68)The Discovering Psychology Viewing Guide at the end of each chapter in the text includes a program review and activities tied to the Discovering Psychology video series, helping students tie text concepts to what they see in the videos. Students can access the Discovering Psychology videos online through MyPsychLab whenever and wherever they want. They can also complete an online, automatically scored review quiz. (ex. p. 84)PERSONALIZE LEARNING The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. New MyPsychLab Video Series - This new video series offers the most current and cutting-edge introductory psychology video content. These exclusive half-hour videos take the viewer into today’s research laboratories, inside the body and brain, and onto the street to experience real-world applications. In MyPsychLab, students can also access the Discovering Psychology videos, which provide an overview of historic and current theories of human behavior, and feature many of the researchers and studies introduced in this textbook. The New Experiments Tool, found in MyPsychLab, allows students to experience psychology through online experiments that reinforce class lessons and textbook content. A New Read More section in MyPsychLab offers interested students the opportunity to explore topics that branch out from the core concepts presented in the text. The Pearson eText allows students to access their textbook anytime, anywhere, and any way they want—including listening online or downloading to their iPad. A personalized study plan for each student, based on Bloom’s Taxonomy, arranges content from less complex thinking—like remembering and understanding—to more complex critical thinking—like applying and analyzing. This layered approach promotes better critical-thinking skills, and helps students succeed in the course and beyond. Assessment tied to every video, application, and chapter enables both instructors and students to track progress and get immediate feedback. With results feeding into a powerful gradebook, the assessment program helps instructors identify student challenges early—and find the best resources with which to help students. An assignment calendar allows instructors to assign graded activities, with specific deadlines, and measure student progress. Class Prep collects the very best class presentation resources in one convenient online destination, so instructors can keep students engaged throughout every class. IMPROVE CRITICAL THINKING Chapter Opening Problems are designed to get students engaged in the material from the onset. Students are encouraged to think through the problem as they read the chapter, using the core concepts presented to help them resolve the problem. A special effort has been made in this new edition to provide clues throughout the chapter that will help students understand the solution to the chapter-opening problem. The Chapter Summary now gives a brief “answer” to the problem as well. (ex. p. 40)Critical Thinking applications at the end of each chapter help students become better consumers of scientific information and build upon the critical thinking skills introduced in the first chapter. (ex. p. 80)“Do It Yourself!” learning activities offer simple demonstrations of psychological principles and allow students to actively apply psychological concepts alone or in groups, further enhancing their understanding. (ex. p. 81)“Psychology Matters” applications within each chapter section explore connections between psychology and everyday life and promote critical thinking by helping students evaluate many of the psychological ideas they will encounter in popular press (e.g. emotional differences between men and women, the origin of sexual orientation, the side effects of psychoactive drugs, etc.). A special “Psychology Matters” section within each chapter focuses on Using Psychology to Learn Psychology, offering practical advice for increased academic success. (ex. p. 79)A personalized study plan for each student, based on Bloom’s Taxonomy, arranges content from less complex thinking—like remembering and understanding—to more complex critical thinking—like applying and analyzing. This layered approach promotes better critical-thinking skills, and helps students succeed in the course and beyond. ENGAGE STUDENTS A “Key Question” opens each chapter section and a “Core Concept” is presented as a brief answer. These Key Questions and Core Concepts help students understand the big picture and guide them through the chapter material. Chapter overview maps and chapter-ending summaries are organized around the “Key Questions” and “Core Concepts” to further reinforce learning. (ex. p. 43) Chapter Opening Problems are designed to get students engaged in the material from the onset. Students are encouraged to think through the problem as they read the chapter, using the core concepts presented to help them resolve the problem. A special effort has been made in this new edition to provide clues throughout the chapter that will help students understand the solution to the chapter-opening problem. (ex. p. 40) TheChapter Summary now gives a brief “answer” to the problem as well. (ex. p. 81)“Check Your Understanding" self-tests within each chapter provide immediate reinforcement and help students assess what they know and where they need further study. Questions are broken down to focus on recall, analysis, or application of the material. One of the “Check Your Understanding” questions always focuses on the chapter's “Core Concept.” This approach is deliberately used to reinforce the student's use of the “Core Concepts.” (ex. p. 62)“Do It Yourself!" learning activities offer simple demonstrations of psychological principles and allow students to actively apply psychological concepts alone or in groups, further enhancing their understanding.&nbsp IN THIS SECTION: 1.) BRIEF 2.) COMPREHENSIVE BRIEF TABLE OF CONTENTS: Chapter 1: Mind, Behavior, and Psychological Science Chapter 2: Biopsychology, Neuroscience, and Human Nature Chapter 3: Sensation and Perception Chapter 4: Learning and Human Nature Chapter 5: Memory Chapter 6: Thinking and Human Intelligence Chapter 7: Development over the Lifespan Chapter 8: States of Consciousness Chapter 9: Motivation and Emotion Chapter 10: Personality: Theories of the Whole Person Chapter 11: Social Psychology Chapter 12: Psychological Disorders Chapter 13: Therapies for Psychological Disorders Chapter 14: Stress, Health, and Well-Being COMPREHENSIVE TABLE OF CONTENTS: Chapter 1: Mind, Behavior, and Psychological Science 1.1 What Is Psychology – And What Is It Not? Psychology: It’s More than You Think Psychology Is Not Psychiatry Thinking Critically about Psychology and Pseudopsychology Psychology Matters: Using Psychology to Learn Psychology 1.3 What Are Psychology’s Six Main Perspectives? Separation of Mind and Body and the Modern Biological Perspective The Founding of Scientific Psychology and the Modern Cognitive Perspective The Behavioral Perspective: Focusing on Observable Behavior The Whole-Person Perspectives: Psychodynamic, Humanistic, Trait and Temperament The Developmental Perspective: Changes Arising from Nature and Nurture The Sociocultural Perspective: The Individual in Context The Changing Face of Psychology PSYCHOLOGY MATTERS: Psychology as a Major 1.2 How Do Psychologists Develop New Knowledge? Four Steps in the Scientific Method Five Types of Psychological Research Controlling Biases in Psychological Research Ethical Issues in Psychological Research PSYCHOLOGY MATTERS: The Perils of Pseudopsychology Critical Thinking Applied: Facilitated Communication Chapter Summary Discovering Psychology Viewing Guide Chapter 2: Biopsychology, Neuroscience, and Human Nature 2.1 How Are Genes and Behavior Linked? Evolution and Natural Selection Genetics and Inheritance PSYCHOLOGY MATTERS: Choosing Your Children’s Genes 2.2 How Does the Body Communicate Internally? The Neuron: Building Block of the Nervous System The Nervous System The Endocrine System PSYCHOLOGY MATTERS: How Psychoactive Drugs Affect the Nervous System 2.3 How Does the Brain Produce Behavior and Mental Processes? Windows on the Brain Three Layers of the Brain Lobes of the Cerebral Cortex Cerebral Dominance PSYCHOLOGY MATTERS: Using Psychology to Learn Psychology Critical Thinking Applied: Left Brain vs. Right Brain Chapter Summary Discovering Psychology Viewing Guide Chapter 4: Learning and Human Nurture 4.1 What Sort of Learning Does Classical Conditioning Explain? The Essentials of Classical Conditioning Applications of Classical Conditioning PSYCHOLOGY MATTERS: Taste Aversions and Chemotherapy 4.2 How Do We Learn New Behaviors by Operant Conditioning? Skinner’s Radical Behaviorism The Power of Reinforcement The Problem of Punishment A Checklist for Modifying Operant Behavior Operant and Classical Conditioning Compared PSYCHOLOGY MATTERS: Using Psychology to Learn Psychology 4.3 How Does Cognitive Psychology Explain Learning? Insight Learning: Köhler in the Canaries with the Chimps Cognitive Maps: Tolman Finds out What’s on a Rat’s Mind Observational Learning: Bandura’s Challenge to Behaviorism Rethinking Behavioral Learning in Cognitive Terms Brain Mechanisms and Learning “Higher” Cognitive Learning PSYCHOLOGY MATTERS: Fear of Flying Revisited Critical Thinking Applied: Do Different People Have Different “Learning Styles”? Chapter Summary Discovering Psychology Viewing Guide Chapter 5: Memory 5.1 What Is Memory? Metaphors for Memory Memory’s Three Basic Tasks PSYCHOLOGY MATTERS: Would You Want a “Photographic” Memory? 5.2 How Do We Form Memories? The First Stage: Sensory Memory The Second Stage: Working Memory The Third Stage: Long-Term Memory PSYCHOLOGY MATTERS: “Flashbulb” Memories: Where Were You When…? 5.3 How Do We Retrieve Memories? Implicit and Explicit Memory Retrieval Cues Other Factors Affecting Retrieval PSYCHOLOGY MATTERS: On the Tip of Your Tongue 5.4 Why Does Memory Sometimes Fail Us? Transience: Fading Memories Cause Forgetting Absent-Mindedness: Lapses of Attention Cause Forgetting Blocking: Access Problems Misattribution: Memories in the Wrong Context Suggestibility: External Cues Distort or Create Memories Bias: Beliefs, Attitudes, and Opinions Distort Memories Persistence: When We Can’t Forget The Advantages of the “Seven Sins” of Memory Improving Your Memory with Mnemonics PSYCHOLOGY MATTERS: Using Psychology to Learn Psychology Critical Thinking Applied: The Recovered Memory Controversy Chapter Summary Discovering Psychology Viewing Guide Chapter 6: Thinking and Intelligence 6.1 What Are the Components of Thought? Concepts Imagery and Cognitive Maps Thought and the Brain PSYCHOLOGY MATTERS: Schemas and Scripts Help You Know What to Expect 6.2 What Abilities Do Good Thinkers Possess? Problem Solving Judging and Making Decisions On Becoming a Creative Genius PSYCHOLOGY MATTERS: Using Psychology to LearnWhere great science meets great teaching. At just fourteen chapters, Psychology: Core Concepts 7e provides rich coverage of the foundational topics taught in most introductory courses. Psychology: Core Concepts focuses on a manageable number of core concepts (usually three to five) in each chapter, allowing students to attain a deeper level of understanding of the material. Learning is reinforced through focused application and critical thinking activities, and connections between concepts are drawn across chapters to help students see the big picture of psychology as a whole. The 7th edition features an enhanced critical thinking emphasis, with new chapter-opening "Problems" and new end-of-chapter critical thinking applications that promote active learning. Teaching & Learning Experience * Personalize Learning — The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. * Improve Critical Thinking — Pedagogical features are designed to help students learn the problem-solving skills and critical thinking techniques of a good psychologist. * Engage Students — In-text learning activities and the new MyPsychLab Video Series maintain student interest both in and out of the classroom. * Explore Research — Current research reflects the most up-to-date psychological theories and applications. * Understand Culture and Diversity — Cross-cultural, multicultural, and gender research is woven throughout the text to reflect the increasing diversity and global reach of psychology. * Support Instructors — An Instructor's Manual, Test Bank (both print and computerized), Interactive PowerPoints, the new MyPsychLab Video Series, Telecourse Videos, and a Telecourse Study Guide provide instructors with the ultimate supplements package. Preview Site: Facebook Page:

Anbieter: buecher
Stand: 08.04.2020
Zum Angebot
Blogging and Tweeting without Getting Sued
7,90 CHF *
ggf. zzgl. Versand

Every time you blog or tweet you may be subject to the laws of more than 200 jurisdictions. As more than a few bloggers or tweeters have discovered, you can be sued in your own country, or arrested in a foreign airport as you're heading off on vacation - just for writing something that wouldn't raise an eyebrow if you said it in a bar or a cafe.In this handy guide, media law expert Mark Pearson explains how you can get your message across without landing yourself in legal trouble. In straightforward language, he explains what everyone writing online needs to know about free speech, reputation and defamation, privacy, official secrets and national security, copyright and false advertising.Whether you host a celebrity Facebook page, tweet about a hobby, or like to think of yourself as a citizen journalist, you need this guide to keep on the right side of cyberlaw.

Anbieter: Orell Fuessli CH
Stand: 08.04.2020
Zum Angebot
Blogging and Tweeting without Getting Sued
6,49 € *
ggf. zzgl. Versand

Every time you blog or tweet you may be subject to the laws of more than 200 jurisdictions. As more than a few bloggers or tweeters have discovered, you can be sued in your own country, or arrested in a foreign airport as you're heading off on vacation - just for writing something that wouldn't raise an eyebrow if you said it in a bar or a cafe.In this handy guide, media law expert Mark Pearson explains how you can get your message across without landing yourself in legal trouble. In straightforward language, he explains what everyone writing online needs to know about free speech, reputation and defamation, privacy, official secrets and national security, copyright and false advertising.Whether you host a celebrity Facebook page, tweet about a hobby, or like to think of yourself as a citizen journalist, you need this guide to keep on the right side of cyberlaw.

Anbieter: Thalia AT
Stand: 08.04.2020
Zum Angebot