Angebote zu "Innovation" (266 Treffer)

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Design of Business
23,99 € *
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Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business , Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

Anbieter: buecher
Stand: 16.02.2020
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Design of Business
23,99 € *
ggf. zzgl. Versand

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business , Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

Anbieter: buecher
Stand: 16.02.2020
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Who Do You Want Your Customers to Become? (eBoo...
6,99 € *
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Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn't go far enough-serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers.Schrage's primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won't get you there. Only by designing new customers-thinking of their future state, being the conduit to their evolution-will you transform your business.Schrage explains how the above question (what he calls "The Ask") will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business's future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies-Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others-to illustrate just what is possible when you apply "The Ask."Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from 'innovation myopia'-and turn your innovation efforts on their head.HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

Anbieter: buecher
Stand: 16.02.2020
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Who Do You Want Your Customers to Become? (eBoo...
6,99 € *
ggf. zzgl. Versand

Who do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn't go far enough-serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers.Schrage's primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won't get you there. Only by designing new customers-thinking of their future state, being the conduit to their evolution-will you transform your business.Schrage explains how the above question (what he calls "The Ask") will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business's future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies-Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others-to illustrate just what is possible when you apply "The Ask."Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from 'innovation myopia'-and turn your innovation efforts on their head.HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

Anbieter: buecher
Stand: 16.02.2020
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Virtual Banking: A Guide to Innovation and Part...
9,95 € *
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Technology is permanently transforming the banking industry, and digital payments are the key. Virtual Banking: A Guide to Innovation and Partnering takes a hands-on approach to competing in the modern banking environment. Former PayPal head of financial innovation Dan Schatt explores the reasons behind the massive consumer migration away from traditional banks and provides clear, actionable guidance on beating new banking models at their own game. Digital payment is the hottest topic in banking today and is set to define the future of the industry. Consumers are rapidly abandoning traditional banks in favor of institutions that are lower-cost and more consumer-centric. Between the pace of financial regulatory reform and the cloud-computing revolution, the old banking model is on the fast track to extinction. Virtual Banking provides the information banks need to compete in this new environment,and details the integral implementation actions that will allow them to thrive. The audiobook discusses real-world innovations from banks, nonbanks, and up-and-comers and the heavy competition from the new outsource bank model. Topics include: The changing POS landscape and the need for digital-wallet partnerships Shifting gears to greenfield market opportunities versus nonprofitable markets Digital channel best practices for superior customer experience When to outsource and what capabilities to truly own Case studies including PayPal, Google, Square, Facebook, Twitter, and more illustrate acceleration of innovation through banking partnerships as well as the mechanics behind banking's biggest, scariest threats. The trick to surviving the paradigm shift is to embody innovation while providing a superior customer proposition. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio./p 1. Language: English. Narrator: Steven Menasche. Audio sample: http://samples.audible.de/bk/adbl/022461/bk_adbl_022461_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 16.02.2020
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Audible Fast Company, May 2014, Hörbuch, Digita...
9,95 € *
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In this issue: "Chelsea Clinton Makes Her Move": The only child of former U.S. President Bill Clinton and former U.S. Secretary of State Hillary Rodham Clinton is finally carving out her own identity. "The Truth About Google X": Google X’s top-secret innovation lab is opening up about what it does – and how it thinks. "A Broken Place": The spectacular failure of the startup that was going to save the world. "Tencent – The Secretive, Chinese Tech Giant That Can Rival Facebook and Amazon": A controversial billion dollar company that is now gunning for global expansion. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/140501/pe_fast_140501_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 16.02.2020
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Corporate Innovation in the Fifth Era
32,99 € *
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Corporate Innovation in the Fifth Era ab 32.99 € als gebundene Ausgabe: Lessons from Alphabet/Google Amazon Apple Facebook and Microsoft. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 16.02.2020
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Global Social Media Design: Bridging Difference...
81,99 € *
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Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to reshape the crossroads into a design square where differences are nourished as resources, where diverse discourses interact for innovation, and where alternative epistemes thrive.

Anbieter: buecher
Stand: 16.02.2020
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Global Social Media Design: Bridging Difference...
81,99 € *
ggf. zzgl. Versand

Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to reshape the crossroads into a design square where differences are nourished as resources, where diverse discourses interact for innovation, and where alternative epistemes thrive.

Anbieter: buecher
Stand: 16.02.2020
Zum Angebot