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The Startup Way
24,90 € *
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THE STARTUP WAY soll den Managern und Führungskräften dabei helfen, die Herausforderungen des 21. Jahrhunderts zu bewältigen. Denn was wir bisher zu bewältigen hatten, lässt sich nicht vergleichen mit dem Wandel, der noch auf uns zukommt.? ?Wir müssen uns für diese neue Zukunft rüsten, so ungewiss sie auch sein mag. In seinem Buch betont Eric Ries immer wieder, dass die Organisationsstruktur, für die er hier plädiert, nicht das Ende des Managements bedeutet. Ebenso wenig ist es das ein für alle Mal richtige Managementsystem. Vielmehr ist es das erste, das den Samen seiner eigenen Evolution in sich trägt.Mit seinem Buch "The Lean Startup" zeigte Ries die Methoden erfolgreicher Startups. Angefangen bei der Entwicklung eines einfachen Produkts, ausgerichtet auf ein Kundenbedürfnis, über wissenschaftliche Tests, basierend auf der Methode kontinuierlicher Innovation und schließlich der Entscheidung über anpassen, oder belassen. In seinem Buch "The Startup Way" lenkt der Autor unseren Blick auf eine völlig neue Gruppe von Organisationen: Etablierte Unternehmen, wie die "Kultunternehmen" General Electric und Toyota, Technologietitanen, wie Amazon und Facebook und die "Next Generation-Durchstarter" des Silicon Valley wie Airbnb und Twilio.? ?Ries entwickelt, basierend auf seinen Erfahrungen der vergangenen zwanzig Jahre, in denen er mit einigen dieser Organisationen gearbeitet hat, ein System der Unternehmensführung, das zu stabilem Wachstum und nachhaltiger Wirkung führt.

Anbieter: buecher
Stand: 15.08.2020
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The Startup Way
25,60 € *
ggf. zzgl. Versand

THE STARTUP WAY soll den Managern und Führungskräften dabei helfen, die Herausforderungen des 21. Jahrhunderts zu bewältigen. Denn was wir bisher zu bewältigen hatten, lässt sich nicht vergleichen mit dem Wandel, der noch auf uns zukommt.? ?Wir müssen uns für diese neue Zukunft rüsten, so ungewiss sie auch sein mag. In seinem Buch betont Eric Ries immer wieder, dass die Organisationsstruktur, für die er hier plädiert, nicht das Ende des Managements bedeutet. Ebenso wenig ist es das ein für alle Mal richtige Managementsystem. Vielmehr ist es das erste, das den Samen seiner eigenen Evolution in sich trägt.Mit seinem Buch "The Lean Startup" zeigte Ries die Methoden erfolgreicher Startups. Angefangen bei der Entwicklung eines einfachen Produkts, ausgerichtet auf ein Kundenbedürfnis, über wissenschaftliche Tests, basierend auf der Methode kontinuierlicher Innovation und schließlich der Entscheidung über anpassen, oder belassen. In seinem Buch "The Startup Way" lenkt der Autor unseren Blick auf eine völlig neue Gruppe von Organisationen: Etablierte Unternehmen, wie die "Kultunternehmen" General Electric und Toyota, Technologietitanen, wie Amazon und Facebook und die "Next Generation-Durchstarter" des Silicon Valley wie Airbnb und Twilio.? ?Ries entwickelt, basierend auf seinen Erfahrungen der vergangenen zwanzig Jahre, in denen er mit einigen dieser Organisationen gearbeitet hat, ein System der Unternehmensführung, das zu stabilem Wachstum und nachhaltiger Wirkung führt.

Anbieter: buecher
Stand: 15.08.2020
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Chaos Monkeys
11,99 € *
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INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year - A Business Insider Top 20 Business Book of the Year - An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners "Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read." - Andrew Ross Sorkin, New York Times "Eye-popping." - Vanity Fair Liar's Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are the seductive go-between. Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Anbieter: buecher
Stand: 15.08.2020
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Chaos Monkeys
11,99 € *
ggf. zzgl. Versand

INSTANT NEW YORK TIMES BESTSELLER An NPR Best Book of the Year - A Business Insider Top 20 Business Book of the Year - An Inc. Best Book of the Year for Entrepreneurs and Small Business Owners "Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book - which is probably one of the things that makes it such a great read." - Andrew Ross Sorkin, New York Times "Eye-popping." - Vanity Fair Liar's Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO. The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are the seductive go-between. Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this "chaos monkey" to test online services' robustness-their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society's chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley's most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook's nascent advertising team, turning its users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark "Zuck" Zuckerberg. Forced out in the wake of an internal product war over the future of the company's monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital "privacy," García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Anbieter: buecher
Stand: 15.08.2020
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Splinternet: How Geopolitics and Commerce Are F...
9,95 € *
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There's always been something universalizing about the Internet. The World Wide Web has seemed both inherently singular and global, a sort of ethereal United Nations. But today, as Scott Malcomson contends in this concise, brilliant investigation, the Internet is cracking apart into discrete groups no longer willing, or able, to connect. The implications of this shift are momentous. Malcomson traces the way the Internet has been shaped by government needs since the 19th century - above all, the demands of the US military and intelligence services. From World War I cryptography and spying to weapons targeting against Hitler and then Stalin, the monolithic aspect of the digital network was largely determined by its genesis in a single, state-sponsored institution. In the 1960s, internationalism and openness were introduced by the tech pioneers of California's counter-culture, the seed bed for what became Google, Microsoft, Facebook, and Apple. But in the last 15 years, security concerns of states and the privatizing impetus of e-commerce have come to the fore and momentum has shifted in a new direction, towards private, walled domains, each vying with the other in an increasingly fragmented system, in effect a "Splinternet". Because the Internet today surrounds us so comprehensively, it's easy to regard the way it functions as a simple given, part of the natural order of things. Only by stepping back and scrutinizing the evolution of the system can we see the Internet for what it is - a contested, protean terrain, constantly evolving as different forces intervene to drive it forward. In that vital exercise, Malcomson's elegant, erudite account will prove invaluable. 1. Language: English. Narrator: Jonathan Yen. Audio sample: http://samples.audible.de/bk/adbl/028154/bk_adbl_028154_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 15.08.2020
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Blogging: 3-in-1 Bundle: The Complete Collectio...
9,95 € *
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So many bloggers, marketers, and entrepreneur don’t fully realize how a blog can become a gold mine. They think of blogging as a useless and outdated activity because they don’t comprehend that a blog is one of the most available and profitable sales tools, and it will remain one of the tops for many years.Besides being an SEO expert and a writer, Mark Gray is a successful online marketer. So his main focus is obviously about making money exploiting organic and paid traffic.The goal of this practical manual is to help students make a structured blog and finally understand how to monetize it.What these manuals don't include:The evolution of blogging - because no one cares, and it can be easily found online.How to make a blog in an in-depth way - because this is not a geek audiobook.Techniques that can't be monetized - because my students want to make more money, and dumb theories do not help.Unprofitable methods - because my students do not want to lose their time and money.Pointless information.Outdated strategies.Stupid and useless tips.These smart manuals will provide you with all the really practicable steps to get your blog profitable.What these manuals include:Q&A - to get more awareness and to understand the various terms and acronyms.How to choose the right niche - based on sellable products.How to create a high-impact brand - communicate coherency.How to really monetize blogs - which path you want to take.How to build a marketing ecosystem - built on your blog.How to start a profitable blog - and how to improve it.How to improve SEO ranking - be more Google-friendly with five smart techniques.How to exploit Facebook integration - create engagement and get boosted.How to create a high-ROI campaign - with persuasive copy.How to choose the right ta 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/130292/bk_acx0_130292_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 15.08.2020
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Computing: A Concise History: The MIT Press Ess...
9,95 € *
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The history of computing could be told as the story of hardware and software or the story of the Internet or the story of "smart" handheld devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian Paul Ceruzzi offers a broader and more useful perspective. He identifies four major threads that run throughout all of computing's technological development: digitization - the coding of information, computation, and control in binary form, ones and zeros; the convergence of multiple streams of techniques, devices, and machines, yielding more than the sum of their parts; the steady advance of electronic technology, as characterized famously by "Moore's Law"; and the human-machine interface. Ceruzzi guides us through computing history, telling how a Bell Labs mathematician coined the word digital in 1942 (to describe a high-speed method of calculating used in antiaircraft devices) and recounting the development of the punch card (for use in the 1890 US Census). He describes the ENIAC, built for scientific and military applications; the UNIVAC, the first general purpose computer; and ARPANET, the Internet's precursor. Ceruzzi's account traces the world-changing evolution of the computer from a room-size ensemble of machinery to a "minicomputer" to a desktop computer to a pocket-sized smartphone. He describes the development of the silicon chip, which could store ever-increasing amounts of data and enabled ever-decreasing device size. He visits that hotbed of innovation, Silicon Valley, and brings the story up to the present with the Internet, the World Wide Web, and social networking. 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/001762/bk_gdan_001762_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 15.08.2020
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Roman Myths: You Must Know Before You Die! , Hö...
9,95 € *
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About the seriesThe "You Must Know Before You Die!" series is a fascinating and immersive educational collection of publications that delve deep into numerous and far-reaching subjects across the educational spectrum; ranging from Greek mythology and evolution to history and the constructs of our Universe. You have much to learn before the Grim Reaper comes-a-calling so listen on and fill your mind with mountains of insightful knowledge. Knowledge you can use for a brighter tomorrow.About the audiobookThis is a collection of fascinating facts, insights and stories into Roman Mythology. Numerous gods and tales of Roman Mythology have their origins in Greek Mythology; with slight adaptations in names, places and the nitty gritty parts, for example Heracles in Roman Mythology is referred to as Hercules in Greek, so be sure to check out my other books too.VIP Mythologists ClubJoin today: storyoriginapp.comSocialsInstagram: www.instagram.com/david_fuentes_author/Facebook: m.facebook.com/DavidFuentesAuthorThank you!Please let me know your thoughts on this audiobook; I would love to know what you enjoy most and where you would love our stories to go next. Be sure to check out my other books too, just search David Fuentes, for more fascinating tales that you are bound to enjoy time and time again. Thank you for your support and feel free to contact myself via social media should you wish to know more.Other great works by David FuentesFollow the Money: A Tale of TalesFollow the Money: A Tale of Tales is a collection of immersive crime adventure novellas that follow the lives of different banknotes on their journeys, as they pass from one doomed soul to the next, through London and New York respectively. Both of these banknotes undergo...A twist of fate in the second instalment of each story that sends them on a complet 1. Language: English. Narrator: Jason Hunt. Audio sample: http://samples.audible.de/bk/acx0/191742/bk_acx0_191742_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 15.08.2020
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Growth Hacking: A How to Guide on Becoming a Gr...
9,95 € *
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So you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!). No matter who you are, you're not looking to make a business grow - your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television, and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door". A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip email that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like-minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing". Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube, and Pinterest. Your job is to do the years of work that make something an overnight success. After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, reengage them, and turn your huge growth gains into a long-term investment. 1. Language: English. Narrator: Joe Casanova. Audio sample: http://samples.audible.de/bk/acx0/043279/bk_acx0_043279_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 15.08.2020
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