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Bonding Erfolge im Social Media Marketing auf F...
23,90 € *
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Bonding Erfolge im Social Media Marketing auf Facebook ab 23.9 EURO Eine Inhaltsanalyse des österreichischen Lebensmittelhandels

Anbieter: ebook.de
Stand: 18.02.2020
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Bonding Erfolge im Social Media Marketing auf F...
23,90 € *
ggf. zzgl. Versand

Muss ein Unternehmen auf Facebook sein? Welchen Erfolg kann es sich dadurch erwarten? Das Thema der vorliegenden Arbeit war erfolgreiche Kundenbindung im Social Media Bereich. Eine besondere Rolle kommt hierbei der Social Media Plattform "Facebook" zu, da hier Unternehmen und Kunden in direkten Kontakt zueinander treten können. Ungewöhnlich ist die starke Viralität in Verbindung mit der enormen Geschwindigkeit, in welcher sich Nachrichten im ganzen Netz verbreiten lassen. Die Arbeit stellt die Aufwendungen und Chancen heraus, die für Unternehmen entstehen und zeigt anhand der durchgeführten Analyse die entsprechenden Resultate.

Anbieter: Dodax
Stand: 18.02.2020
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Scripts and Communication for Relationships
31,95 € *
ggf. zzgl. Versand

Over 200 years ago, Jane Austen, an astute observer of the rituals of late-eighteenth-century courtship wrote that a happy marriage was the result of chance. Modern relationship researchers have revealed that scripts concerning pair bonding rituals are actually constituted in a manner so as to leave little to chance when romantic attachments are formed, intensify, and sometimes dissolve.In this introductory text, the authors discuss the basis of relationship scripts, emotions, imagery, and physiology of relationships including romance, friendship, work associates, mentors, and Facebook friends. They argue that people's expectations for relational development influence their communication, faith, and commitment in relationships. Misconstruing sexual or flirtatious intent, for example, is derived from having different scripts about attraction. The book also discusses abusive relationships including characteristics of abusers, stalking, and verbal and physical aggression.Designed for classes in communication and relationships, interpersonal communication, intrapersonal communication, and communication and cognition, as well as across disciplines in psychology, sociology, family studies, and social work, this text provides a comprehensive overview of how scripts and communication are used in relationships. Guidelines based on developing and improving verbal and nonverbal communication competence are provided. A downloadable teacher's guide is available on request.

Anbieter: Dodax
Stand: 18.02.2020
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Scripts and Communication for Relationships
120,95 € *
ggf. zzgl. Versand

Over 200 years ago, Jane Austen, an astute observer of the rituals of late-eighteenth-century courtship wrote that a happy marriage was the result of chance. Modern relationship researchers have revealed that scripts concerning pair bonding rituals are actually constituted in a manner so as to leave little to chance when romantic attachments are formed, intensify, and sometimes dissolve.In this introductory text, the authors discuss the basis of relationship scripts, emotions, imagery, and physiology of relationships including romance, friendship, work associates, mentors, and Facebook friends. They argue that people's expectations for relational development influence their communication, faith, and commitment in relationships. Misconstruing sexual or flirtatious intent, for example, is derived from having different scripts about attraction. The book also discusses abusive relationships including characteristics of abusers, stalking, and verbal and physical aggression.Designed for classes in communication and relationships, interpersonal communication, intrapersonal communication, and communication and cognition, as well as across disciplines in psychology, sociology, family studies, and social work, this text provides a comprehensive overview of how scripts and communication are used in relationships. Guidelines based on developing and improving verbal and nonverbal communication competence are provided. A downloadable teacher's guide is available on request.

Anbieter: Dodax
Stand: 18.02.2020
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Kommunikative Kompetenz in sozialen Netzwerken
34,90 € *
ggf. zzgl. Versand

Die Arbeit untersucht Korrelationen zwischen dem Sozialkapital und den kommunikativen Kompetenzen von Personen. Es wird untersucht, wie kommunikative Kompetenz konzipiert ist, die es dem Akteur ermöglichen, Sozialkapital in online Social Networks zu realisieren. In der Arbeit werden Beziehungsnetzwerke von Akteuren im online Social Network Facebook anhand der Methode der Netzwerkanalyse ausgewertet und in Netzwerkgraphen dargestellt. Dabei wird zwischen Bonding Social Capital, das in dichten Beziehungsstrukturen mit Strong Tie Beziehungen angelegt ist, und Bridging Social Capital, das in Beziehungsstrukturen mit strukturellen Löchern und Weak Tie Beziehungen angelegt ist, unterschieden. Mit den Akteuren, in deren Netzwerkstrukturen Sozialkapital potenziell angelegt ist, wird eine qualitative Interaktionsanalyse durchgeführt, um zu analysieren, wie sie das Sozialkapital in ihren Kommunikationen realisieren können. Daraus wird die Hypothese abgeleitet, dass die kommunikative Kompetenz zur Realisierung von Bonding Social Capital als Identifikation des Selbst in den Erwartungshorizonten eines sozialen Netzwerks konzipiert werden kann, während die kommunikative Kompetenz zur Realisierung von Bridging Social Capital als Vermittlung von Erwartungshorizonten eines sozialen Netzwerks konzipiert werden kann.

Anbieter: Dodax
Stand: 18.02.2020
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Usage of Social Network Sites amongst Universit...
48,90 CHF *
ggf. zzgl. Versand

Thesis (M.A.) from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Liverpool, course: Information Management, language: English, abstract: Social network sites have millions of users worldwide with the sites integrated into the daily practices of the users with increasing numbers recorded among university students. Examples of popular social network sites used commonly by university students include Facebook, Bebo, MySpace, Cyworld and many others. The largest of the sites among university students being Facebook created in 2004 by Zuckerberg with its rate of usage at 90% (Stutzman, 2006). In addition, Facebook has stimulated a platform for a lot researches on its various aspects for instance in academics (Hewitt & Forte, 2006). Furthermore the growth of social network sites on schools can be attributed to the growth The intense usage of social network sites within academic institutions has resulted into social capital formation and on the other hand resulted to new platforms of effective communication. In addition, the social network sites are also associated with social capital measures for instance bonding and bridging of social capital. Furthermore, self esteem moderates the relationship between social capital and social network sites. Individuals who have low self esteem tend to gain confidence from using social network sites as compared with their counterparts who have high self-esteem. This aspect acts as a psychological boost to individuals specifically students who are introverts and can act as an academic boost for them. Studies conducted earlier on social network sites had data being collected at one-point-in-time thus making it difficult to determine a time order in relationships among users of the social network sites, social capital and self esteem. The growth of social network sites was not phenomenal and popular and thus the underlying reasons which attracted different segments could not be identified. The reports indicated that studies on impacts of SNSs among heavy users like university students need to be conducted since friendship maintenance using social network sites play a significant role in individual psychological development of students. The age group 18 to 25 represents the period between adulthood and adolescence according to Arnett (2000). This stage, as argued by Arnett, is vital to an individual adulthood development since during this period when a person develops social skills like for career orientation, relationship maintenance and self dependency.

Anbieter: Orell Fuessli CH
Stand: 18.02.2020
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Usage of Social Network Sites amongst Universit...
35,90 CHF *
ggf. zzgl. Versand

Thesis (M.A.) from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Liverpool, course: Information Management, language: English, abstract: Social network sites have millions of users worldwide with the sites integrated into the daily practices of the users with increasing numbers recorded among university students. Examples of popular social network sites used commonly by university students include Facebook, Bebo, MySpace, Cyworld and many others. The largest of the sites among university students being Facebook created in 2004 by Zuckerberg with its rate of usage at 90% (Stutzman, 2006). In addition, Facebook has stimulated a platform for a lot researches on its various aspects for instance in academics (Hewitt & Forte, 2006). Furthermore the growth of social network sites on schools can be attributed to the growth The intense usage of social network sites within academic institutions has resulted into social capital formation and on the other hand resulted to new platforms of effective communication. In addition, the social network sites are also associated with social capital measures for instance bonding and bridging of social capital. Furthermore, self esteem moderates the relationship between social capital and social network sites. Individuals who have low self esteem tend to gain confidence from using social network sites as compared with their counterparts who have high self-esteem. This aspect acts as a psychological boost to individuals specifically students who are introverts and can act as an academic boost for them. Studies conducted earlier on social network sites had data being collected at one-point-in-time thus making it difficult to determine a time order in relationships among users of the social network sites, social capital and self esteem. The growth of social network sites was not phenomenal and popular and thus the underlying reasons which attracted different segments could not be identified. The reports indicated that studies on impacts of SNSs among heavy users like university students need to be conducted since friendship maintenance using social network sites play a significant role in individual psychological development of students. The age group 18 to 25 represents the period between adulthood and adolescence according to Arnett (2000). This stage, as argued by Arnett, is vital to an individual adulthood development since during this period when a person develops social skills like for career orientation, relationship maintenance and self dependency.

Anbieter: Orell Fuessli CH
Stand: 18.02.2020
Zum Angebot
Usage of Social Network Sites amongst Universit...
30,90 € *
ggf. zzgl. Versand

Thesis (M.A.) from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Liverpool, course: Information Management, language: English, abstract: Social network sites have millions of users worldwide with the sites integrated into the daily practices of the users with increasing numbers recorded among university students. Examples of popular social network sites used commonly by university students include Facebook, Bebo, MySpace, Cyworld and many others. The largest of the sites among university students being Facebook created in 2004 by Zuckerberg with its rate of usage at 90% (Stutzman, 2006). In addition, Facebook has stimulated a platform for a lot researches on its various aspects for instance in academics (Hewitt & Forte, 2006). Furthermore the growth of social network sites on schools can be attributed to the growth The intense usage of social network sites within academic institutions has resulted into social capital formation and on the other hand resulted to new platforms of effective communication. In addition, the social network sites are also associated with social capital measures for instance bonding and bridging of social capital. Furthermore, self esteem moderates the relationship between social capital and social network sites. Individuals who have low self esteem tend to gain confidence from using social network sites as compared with their counterparts who have high self-esteem. This aspect acts as a psychological boost to individuals specifically students who are introverts and can act as an academic boost for them. Studies conducted earlier on social network sites had data being collected at one-point-in-time thus making it difficult to determine a time order in relationships among users of the social network sites, social capital and self esteem. The growth of social network sites was not phenomenal and popular and thus the underlying reasons which attracted different segments could not be identified. The reports indicated that studies on impacts of SNSs among heavy users like university students need to be conducted since friendship maintenance using social network sites play a significant role in individual psychological development of students. The age group 18 to 25 represents the period between adulthood and adolescence according to Arnett (2000). This stage, as argued by Arnett, is vital to an individual adulthood development since during this period when a person develops social skills like for career orientation, relationship maintenance and self dependency.

Anbieter: Thalia AT
Stand: 18.02.2020
Zum Angebot
Usage of Social Network Sites amongst Universit...
29,99 € *
ggf. zzgl. Versand

Thesis (M.A.) from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of Liverpool, course: Information Management, language: English, abstract: Social network sites have millions of users worldwide with the sites integrated into the daily practices of the users with increasing numbers recorded among university students. Examples of popular social network sites used commonly by university students include Facebook, Bebo, MySpace, Cyworld and many others. The largest of the sites among university students being Facebook created in 2004 by Zuckerberg with its rate of usage at 90% (Stutzman, 2006). In addition, Facebook has stimulated a platform for a lot researches on its various aspects for instance in academics (Hewitt & Forte, 2006). Furthermore the growth of social network sites on schools can be attributed to the growth The intense usage of social network sites within academic institutions has resulted into social capital formation and on the other hand resulted to new platforms of effective communication. In addition, the social network sites are also associated with social capital measures for instance bonding and bridging of social capital. Furthermore, self esteem moderates the relationship between social capital and social network sites. Individuals who have low self esteem tend to gain confidence from using social network sites as compared with their counterparts who have high self-esteem. This aspect acts as a psychological boost to individuals specifically students who are introverts and can act as an academic boost for them. Studies conducted earlier on social network sites had data being collected at one-point-in-time thus making it difficult to determine a time order in relationships among users of the social network sites, social capital and self esteem. The growth of social network sites was not phenomenal and popular and thus the underlying reasons which attracted different segments could not be identified. The reports indicated that studies on impacts of SNSs among heavy users like university students need to be conducted since friendship maintenance using social network sites play a significant role in individual psychological development of students. The age group 18 to 25 represents the period between adulthood and adolescence according to Arnett (2000). This stage, as argued by Arnett, is vital to an individual adulthood development since during this period when a person develops social skills like for career orientation, relationship maintenance and self dependency.

Anbieter: Thalia AT
Stand: 18.02.2020
Zum Angebot