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Scripts and Communication for Relationships
120,95 € *
ggf. zzgl. Versand

Over 200 years ago, Jane Austen, an astute observer of the rituals of late-eighteenth-century courtship wrote that a happy marriage was the result of chance. Modern relationship researchers have revealed that scripts concerning pair bonding rituals are actually constituted in a manner so as to leave little to chance when romantic attachments are formed, intensify, and sometimes dissolve.In this introductory text, the authors discuss the basis of relationship scripts, emotions, imagery, and physiology of relationships including romance, friendship, work associates, mentors, and Facebook friends. They argue that people's expectations for relational development influence their communication, faith, and commitment in relationships. Misconstruing sexual or flirtatious intent, for example, is derived from having different scripts about attraction. The book also discusses abusive relationships including characteristics of abusers, stalking, and verbal and physical aggression.Designed for classes in communication and relationships, interpersonal communication, intrapersonal communication, and communication and cognition, as well as across disciplines in psychology, sociology, family studies, and social work, this text provides a comprehensive overview of how scripts and communication are used in relationships. Guidelines based on developing and improving verbal and nonverbal communication competence are provided. A downloadable teacher's guide is available on request.

Anbieter: Dodax
Stand: 30.03.2020
Zum Angebot
Scripts and Communication for Relationships
31,95 € *
ggf. zzgl. Versand

Over 200 years ago, Jane Austen, an astute observer of the rituals of late-eighteenth-century courtship wrote that a happy marriage was the result of chance. Modern relationship researchers have revealed that scripts concerning pair bonding rituals are actually constituted in a manner so as to leave little to chance when romantic attachments are formed, intensify, and sometimes dissolve.In this introductory text, the authors discuss the basis of relationship scripts, emotions, imagery, and physiology of relationships including romance, friendship, work associates, mentors, and Facebook friends. They argue that people's expectations for relational development influence their communication, faith, and commitment in relationships. Misconstruing sexual or flirtatious intent, for example, is derived from having different scripts about attraction. The book also discusses abusive relationships including characteristics of abusers, stalking, and verbal and physical aggression.Designed for classes in communication and relationships, interpersonal communication, intrapersonal communication, and communication and cognition, as well as across disciplines in psychology, sociology, family studies, and social work, this text provides a comprehensive overview of how scripts and communication are used in relationships. Guidelines based on developing and improving verbal and nonverbal communication competence are provided. A downloadable teacher's guide is available on request.

Anbieter: Dodax
Stand: 30.03.2020
Zum Angebot
The Technology Takers
39,90 CHF *
ggf. zzgl. Versand

Users of twenty-first century, digital-era technologies are 'technology takers,' accepting of and adjusting to whatever the market offers them. Similar to small firms that lack the market power to set prices and are economic 'price takers,' managers today are increasingly unable to customize the digital-era technologies their organizations use. Technology takers have little influence over the capabilities of the technologies they adopt; they cannot expect to improve on or customize for themselves the features of Facebook, Google, the iPhone, the blockchain, cloud-based enterprise resource planning systems, or other game-changing and often disintermediating technologies. The inability to modify available information technologies is a shock to leaders and managers alike. Cloud-based technologies arrive with set processes developed by others, and users must learn new ways of working each time the technologies themselves evolve. But refusing to adopt and adapt to digital-era technologies is, increasingly, not an option. Change in the digital era is constant and behavior-transforming. Managers must respond to these changes, or they will get left behind by those who do. The constancy of change also means that organizations have to do more than launch typical, one-off change management or transformation projects to succeed. To adopt efficiently and adapt effectively to behavior-changing technologies, astute leaders should employ change leadership techniques as a strategy for the digital era. This book offers technology takers a playbook to manage change, create value, and exploit the digital era's strategic opportunities. The book draws on research and recent case studies to explain what it means to be a technology taker. Organizations and their managers are offered change leadership plays, which emphasize the iterative nature of change management in the digital era. The book also describes how technology taking can create value through data stream analytics and be used strategically to respond proactively to the challenges of the digital era.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
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Mobile Advertising
51,90 CHF *
ggf. zzgl. Versand

Praise for Mobile Advertising 'This is a remarkably insightful book, and I strongly recommend it to anyone who needs to really understand the role of the mobile platform in advertising.' -Ron Elgin, Chairman and CEO, DDB Worldwide Communications Group 'The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed.' -Dr. Young-Chu Cho, President and CEO, KTF, and board member, GSM Association 'Very rarely do books like this offer equal value to both advertising buyers and sellers, but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category.' -Chamath Palihapitiya, Vice President, Facebook 'As mobile emerges as the last true individual 'channel,' understanding where the marketer fits will be critical... Mobile Advertising gives us a map of this powerful emerging platform.' -Larry Weber, Chairman, W2 Group, and author of Marketing to the Social Web 'If you believe the future is wireless, then this book is a guide to that future. Simple, fact-filled, and astute.' -Om Malik, founder, GigaOM 'Today's youth spends more than fifteen hours per day with their phones. One can imagine what a tremendous business opportunity mobile advertising is. The authors of this book explore the critical aspects of this opportunity with analytic rigor, in-depth analysis, and practical insights. I strongly recommend it for anyone involved in the mobile and advertising industries.' -Dr. Yasuhisa Nakamura, Executive Director, NTT DoCoMo, and coauthor of Wireless Data Services

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
Zum Angebot
Political Communication
24,90 CHF *
ggf. zzgl. Versand

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues. More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the 'Mr. Smith Goes to Washington'--candidate fantasy. Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics. With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

Anbieter: Orell Fuessli CH
Stand: 30.03.2020
Zum Angebot
The Technology Takers
29,99 € *
ggf. zzgl. Versand

Users of twenty-first century, digital-era technologies are 'technology takers,' accepting of and adjusting to whatever the market offers them. Similar to small firms that lack the market power to set prices and are economic 'price takers,' managers today are increasingly unable to customize the digital-era technologies their organizations use. Technology takers have little influence over the capabilities of the technologies they adopt; they cannot expect to improve on or customize for themselves the features of Facebook, Google, the iPhone, the blockchain, cloud-based enterprise resource planning systems, or other game-changing and often disintermediating technologies. The inability to modify available information technologies is a shock to leaders and managers alike. Cloud-based technologies arrive with set processes developed by others, and users must learn new ways of working each time the technologies themselves evolve. But refusing to adopt and adapt to digital-era technologies is, increasingly, not an option. Change in the digital era is constant and behavior-transforming. Managers must respond to these changes, or they will get left behind by those who do. The constancy of change also means that organizations have to do more than launch typical, one-off change management or transformation projects to succeed. To adopt efficiently and adapt effectively to behavior-changing technologies, astute leaders should employ change leadership techniques as a strategy for the digital era. This book offers technology takers a playbook to manage change, create value, and exploit the digital era's strategic opportunities. The book draws on research and recent case studies to explain what it means to be a technology taker. Organizations and their managers are offered change leadership plays, which emphasize the iterative nature of change management in the digital era. The book also describes how technology taking can create value through data stream analytics and be used strategically to respond proactively to the challenges of the digital era.

Anbieter: Thalia AT
Stand: 30.03.2020
Zum Angebot
Political Communication
21,60 € *
ggf. zzgl. Versand

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues. More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the 'Mr. Smith Goes to Washington'--candidate fantasy. Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics. With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

Anbieter: Thalia AT
Stand: 30.03.2020
Zum Angebot