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Handbuch Online-PR. Strategische Kommunikation ...
49,99 € *
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Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und Instrumente aus Sicht des Kommunikationsmanagement auf. Namhafte Autoren aus Wissenschaft und Praxis geben in 30 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel einzelner Handlungsfelder wie Medienarbeit, interne Kommunikation und Public Affairs wird ebenso thematisiert wie die Besonderheiten von Online-Monitoring, Kampagnenführung im Netz, Personalisierung oder Storytelling. Für die Neuauflage sind Beiträge zu Mobile Media, Facebook-Kommunikation, Employer Branding und Personalkommunikation sowie Evaluation und Erfolgskennzahlen hinzugekommen; zudem wurden alle Texte aktualisiert und erweitert.Die Beiträge zeigen, dass es nicht ausreicht, digitale Kommunikation als neuen Baustein in herkömmliche Strategien einzubauen. Stattdessen ist ein grundlegendes Umdenken notwendig. Das Zeitalter der Massenmedien geht zu Ende. Wer für professionelle Kommunikation verantwortlich ist, muss den Wandel verstehen, soziale und technologische Rahmenbedingungen adaptieren sowie neue Strategien entwickeln. Jenseits schnelllebiger Moden geht es vor allem darum, geeignete Rahmenbedingungen zu schaffen und die Stärken beziehungsweise Schwächen verschiedener Ansätze zu verstehen. Dies leistet das wissenschaftlich fundierte und zugleich praxisnahe "Handbuch Online-PR" mit zahlreichen Fallbeispielen.-

Anbieter: buecher
Stand: 02.04.2020
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Blood Ghast Blues: Black Box Inc. Series, Book ...
9,95 € *
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“Black Box Inc is a hoot and a half from beginning to end.” –Reading Reality  Bram Stoker Award ® Nominated Author   Unspeakable horrors have been unleashed on Asheville, North Carolina.  Spectral demons tear victims apart from the inside out, leaving nothing but gory destruction in their wake. And their next victim is one of the biggest extradimensional crime lords around—the One Guy. To survive a fate equal to but also worse than death, he’ll have to convince Black Box Inc. to save his sorry ass.   Chase Lawter and his crack team—an omnisexual yeti, an ex-Fae assassin, and a business savvy zombie—are tasked with transporting the One Guy to Washington, D. C. where the Department of Extradimensional Affairs will put the crime lord into protective custody. That is, if Chase and Black Box Inc. can evade blood ghasts, dimentionalist rednecks, vengeance-seeking kobolds, and whatever other enemies are in hot pursuit of the One Guy.   He’s made a lot of enemies. Including Chase, who knows you can’t trust the One Guy as far as you can throw him.   Jake Bible, Bram Stoker Award ® nominated-novelist and author of the bestselling Z-Burbia series, short story writer, independent screenwriter, podcaster, and inventor of the Drabble Novel, has entertained thousands with his horror and sci/fi tales. He reaches audiences of all ages with his uncanny ability to write a wide range of characters and genres. Other series by Jake Bible: the bestselling Salvage Merc One, the Apex Trilogy, the Mega series, and the Reign of Four series. Jake lives in the wonderfully weird Asheville, North Carolina. Connect with Jake on Facebook, Twitter, and his website: jakebible.com.   1. Language: English. Narrator: J. Scott Bennett. Audio sample: http://samples.audible.de/bk/acx0/117107/bk_acx0_117107_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.04.2020
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Planet Funny , Hörbuch, Digital, 1, 551min
9,95 € *
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From the brilliantly witty and exuberant New York Times best-selling author Ken Jennings, a history of humor - from fart jokes on clay Sumerian tablets all the way up to the latest Twitter gags and Facebook memes - that tells the story of how comedy came to rule the modern world. For millennia of human history, the future belonged to the strong. To the parent who could kill the most animals with sticks and to the child who could survive the winter or the epidemic. When the Industrial Revolution came, masters of business efficiency prospered instead, and after that we placed our hope in scientific visionaries. Today, in a clear sign of evolution totally sliding off the rails, our most coveted trait is not strength or productivity or even innovation but being funny. Yes, funniness. Consider: presidential candidates now have to prepare funny "zingers" for debates. Newspaper headlines and church marquees, once fairly staid affairs, must now be clever, stuffed with puns and winks. Airline safety tutorials - those terrifying laminated cards about the possibilities of fire, explosion, depressurization, and drowning - have been replaced by joke-filled videos with multimillion-dollar budgets and dance routines. In Planet Funny, Ken Jennings explores this brave new comedic world and what it means - or doesn’t - to be funny in it now. Tracing the evolution of humor from the caveman days to the bawdy middle-class antics of Chaucer to Monty Python’s game-changing silliness to the fast-paced meta-humor of The Simpsons, Jennings explains how we built our humor-saturated modern age, where lots of us get our news from comedy shows and a comic figure can even be elected president of the United States purely on showmanship. Entertaining, astounding, and completely head-scratching, Planet Funny is a full taxonomy of what spawned and defines the modern sense of humor.    PLEASE NOTE: When you purchase 1. Language: English. Narrator: Ken Jennings. Audio sample: http://samples.audible.de/bk/sans/008732/bk_sans_008732_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.04.2020
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Using Google SuperVote To Create The Super Stat...
9,95 € *
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Using Google Super Vote to Create The Super States of America is all about how to use the latest Internet Voting technology to save this country and later the world. Google Super-Vote is used currently to choose the viewer's favorite contestants to be the next American Idol. We can use this same Internet Technology to select from a wider range of candidates and a wider range of ideas. I became interested in real democracy in America when I was asked by President Nixon to join his highly immoral and unethical and highly destructive military machine and participate in the horror known as Viet Nam. It was this most perplexing moment in his life that made me realize there had to be a better way to conduct the affairs of what I and many millions of other people all over the world considered to be the greatest country of all time. This book is a product of that life-long quest to make this country honor the promise of Real Democracy. Everyone I knew, millions of Americans, were protesting against this war. Yet, one man, Lyndon Johnson and then his successor Richard Nixon defied the will of the vast majority of American people and decided to have his little war despite public opinion, citing 'The Silent Majority'.According to Nixon, most people supported him by their silence. Until the invention of the Internet, we had no voice, so they could consider us a 'Silent Majority' and much of the evil in this world is perpetrated even today under this banner. With Google Super-Vote and the rest of the Internet's wonderful technology the MAJORITY need not, nor can be silent any longer. Voting on the Internet is an idea whose time has come. Let's allow Google, Microsoft, Yahoo, FaceBook, Twitter, etc. put together the best type of democracy we can have. In History, there are moments like this only once in a lifetime. If the vast majority of the reading public can support this idea, the vast majority of the American people will always be the winners. Google is perh 1. Language: English. Narrator: Michael Mathiesen. Audio sample: http://samples.audible.de/bk/acx0/018895/bk_acx0_018895_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 02.04.2020
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Inside The Five-sided Box
28,90 CHF *
zzgl. 3,50 CHF Versand

Praise for Inside the Five-Sided Box:  One of The Washington Post’s 10 Leadership Books to Watch for 2019 “In this intelligent, wide-ranging memoir, Carter, President Obama’s final secretary of defense, outlines the challenges and intricacies of working in the Pentagon and shares his organizational philosophy…Foreign policy wonks will eat this up.” —Publishers Weekly “A lucid explanation of how the Department of Defense operates…an illuminating if unsettling account of what it takes to run ‘the largest and most complex organization in the entire world.’” —Kirkus Reviews “Ash Carter is a distinguished public servant and an exceptional student of strategic affairs. This book should be essential reading for anyone concerned about the evolution that technology and political upheavals around the world impose on us.” —Dr. Henry A. Kissinger “What happens at the Pentagon can feel mysterious to those outside its walls. No one knows more about how it works than former Defense Secretary Ash Carter, an extraordinary leader and public servant of the highest caliber. This book should be required reading for every citizen who wants to know more about how our country stays secure.” —Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org  “Everyone knows Ash Carter is one of America's most respected leaders, but I know firsthand that he is also one of the great technologists of our time. He adeptly used both gifts to make the Pentagon as innovative as possible, in turn making us all as safe as possible. This book tells us how he did it, and what he thinks needs to happen in the future.” —Eric Schmidt, Technical Advisor, Alphabet Inc.   “Ash Carter draws lessons that are useful for anyone who wants to be a great manager or leader or innovator. A tale of creativity in the face of bureaucracy, the book is both informative and inspiring.” —Walter Isaacson, University Professor of History, Tulane University, and author of Steve Jobs   “What does it really take to run, reinvigorate, and reform the largest, most complex organization on Earth? Ash Carter’s lessons from four decades in the Pentagon are an essential guide to leadership for anyone who wants to serve a cause larger than themselves.” —Indra Nooyi, former Chairman and CEO, PepsiCo   'A must-read for any citizen who cares about our military and how it works … not a book about a bureaucracy but a vivid account of the flesh-and-blood defenders of America. It is a unique story, by a uniquely qualified former Secretary of Defense.' —Robert M. Gates, Secretary of Defense (2006-2011).   “Nobody knows more about the Pentagon than Ash Carter. And his book breaks it down so that the American people can understand it, too.” —Vice President Joe Biden   “Ash Carter’s impressive career in public service is a testament to the power of steady and informed leadership. His excellent new book provides critical management lessons, told through his unique perspective working at the highest levels of government for nearly four decades. It should be required reading for all who seek to become effective leaders in any field.” —Christine Lagarde    “Ash Carter undertakes to describe what it is like to run the largest enterprise in the world, the U.S. Department of Defense, and he tells his story in a clear and compelling manner. No one should consider taking on any job in the Pentagon, or trying to deal with big national security issues, without reading this book.” —William J. Perry, Secretary of Defense (1994-1997) and author of My Journey at the Nuclear Brink   “As Secretary of Defense, Ash Carter was both an ideal public servant and also a model any manager can learn from. Read this book and you will see why the Department of Defense awarded him its highest civilian medal

Anbieter: Orell Fuessli CH
Stand: 02.04.2020
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Social Psychology: Pearson New International Ed...
48,90 CHF *
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For an undergraduate introductory level course in social psychology. Social Psychology: Goals in Interaction reveals the motives behind social behavior—why people love, hate, lead, and follow, for example- and bridges the person and the social situation. A unique integrated approach to social behavior: What do terrorist bombings, testosterone, one-minute 'hurry dates,” Facebook, and political smear campaigns have to do with one another? Social Psychology textbooks typically provide a laundry list of interesting, but disconnected facts and theories. This standard approach grabs interest but falls short as a way to learn. Kenrick, Neuberg, and Cialdini instead provide an integrative approach, one that both builds upon traditional lessons learned by the field and pushes those lessons to the cutting-edge. By organizing each chapter around the two broad questions-'What are the goals that underlie the behavior in question?” and 'What factors in the person and the situation connect to each goal?” -the book presents the discipline as a coherent framework for understanding human behavior. Expanding he integrative theme in this edition, KNC highlights social psychology as the ultimate bridge discipline-connectingthe different findings and theories of social psychology, exploring the field's links to other areas of psychology (e.g., clinical, organizational, and neuroscience), and bridging to other important academic disciplines (e.g., anthropology, biology, economics, medicine, and law). Opening mysteries: Each chapter begins with a mystery, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research: Why did the beautiful and talented artist Frida Kahlo fall for the much older, and much less attractive, Diego Rivera, and then tolerate his numerous extramarital affairs? What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants? Why would a boy falsely confess to murdering his own mother? The latest scholarship, engaging writing, engrossing real-world stories and the authors' strengths as renowned researchers and expert teachers, all come together to make the fifth edition of Social Psychology: Goals in Interaction an accessible and engaging read for students, while providing a modern and cohesive approach for their teachers. Check out the authors' website!

Anbieter: Orell Fuessli CH
Stand: 02.04.2020
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Inside The Five-sided Box
29,99 € *
ggf. zzgl. Versand

Praise for Inside the Five-Sided Box:  One of The Washington Post’s 10 Leadership Books to Watch for 2019 “In this intelligent, wide-ranging memoir, Carter, President Obama’s final secretary of defense, outlines the challenges and intricacies of working in the Pentagon and shares his organizational philosophy…Foreign policy wonks will eat this up.” —Publishers Weekly “A lucid explanation of how the Department of Defense operates…an illuminating if unsettling account of what it takes to run ‘the largest and most complex organization in the entire world.’” —Kirkus Reviews “Ash Carter is a distinguished public servant and an exceptional student of strategic affairs. This book should be essential reading for anyone concerned about the evolution that technology and political upheavals around the world impose on us.” —Dr. Henry A. Kissinger “What happens at the Pentagon can feel mysterious to those outside its walls. No one knows more about how it works than former Defense Secretary Ash Carter, an extraordinary leader and public servant of the highest caliber. This book should be required reading for every citizen who wants to know more about how our country stays secure.” —Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org  “Everyone knows Ash Carter is one of America's most respected leaders, but I know firsthand that he is also one of the great technologists of our time. He adeptly used both gifts to make the Pentagon as innovative as possible, in turn making us all as safe as possible. This book tells us how he did it, and what he thinks needs to happen in the future.” —Eric Schmidt, Technical Advisor, Alphabet Inc.   “Ash Carter draws lessons that are useful for anyone who wants to be a great manager or leader or innovator. A tale of creativity in the face of bureaucracy, the book is both informative and inspiring.” —Walter Isaacson, University Professor of History, Tulane University, and author of Steve Jobs   “What does it really take to run, reinvigorate, and reform the largest, most complex organization on Earth? Ash Carter’s lessons from four decades in the Pentagon are an essential guide to leadership for anyone who wants to serve a cause larger than themselves.” —Indra Nooyi, former Chairman and CEO, PepsiCo   'A must-read for any citizen who cares about our military and how it works … not a book about a bureaucracy but a vivid account of the flesh-and-blood defenders of America. It is a unique story, by a uniquely qualified former Secretary of Defense.' —Robert M. Gates, Secretary of Defense (2006-2011).   “Nobody knows more about the Pentagon than Ash Carter. And his book breaks it down so that the American people can understand it, too.” —Vice President Joe Biden   “Ash Carter’s impressive career in public service is a testament to the power of steady and informed leadership. His excellent new book provides critical management lessons, told through his unique perspective working at the highest levels of government for nearly four decades. It should be required reading for all who seek to become effective leaders in any field.” —Christine Lagarde    “Ash Carter undertakes to describe what it is like to run the largest enterprise in the world, the U.S. Department of Defense, and he tells his story in a clear and compelling manner. No one should consider taking on any job in the Pentagon, or trying to deal with big national security issues, without reading this book.” —William J. Perry, Secretary of Defense (1994-1997) and author of My Journey at the Nuclear Brink   “As Secretary of Defense, Ash Carter was both an ideal public servant and also a model any manager can learn from. Read this book and you will see why the Department of Defense awarded him its highest civilian medal

Anbieter: Thalia AT
Stand: 02.04.2020
Zum Angebot
Social Psychology: Pearson New International Ed...
42,49 € *
ggf. zzgl. Versand

For an undergraduate introductory level course in social psychology. Social Psychology: Goals in Interaction reveals the motives behind social behavior—why people love, hate, lead, and follow, for example- and bridges the person and the social situation. A unique integrated approach to social behavior: What do terrorist bombings, testosterone, one-minute 'hurry dates,” Facebook, and political smear campaigns have to do with one another? Social Psychology textbooks typically provide a laundry list of interesting, but disconnected facts and theories. This standard approach grabs interest but falls short as a way to learn. Kenrick, Neuberg, and Cialdini instead provide an integrative approach, one that both builds upon traditional lessons learned by the field and pushes those lessons to the cutting-edge. By organizing each chapter around the two broad questions-'What are the goals that underlie the behavior in question?” and 'What factors in the person and the situation connect to each goal?” -the book presents the discipline as a coherent framework for understanding human behavior. Expanding he integrative theme in this edition, KNC highlights social psychology as the ultimate bridge discipline-connectingthe different findings and theories of social psychology, exploring the field's links to other areas of psychology (e.g., clinical, organizational, and neuroscience), and bridging to other important academic disciplines (e.g., anthropology, biology, economics, medicine, and law). Opening mysteries: Each chapter begins with a mystery, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research: Why did the beautiful and talented artist Frida Kahlo fall for the much older, and much less attractive, Diego Rivera, and then tolerate his numerous extramarital affairs? What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants? Why would a boy falsely confess to murdering his own mother? The latest scholarship, engaging writing, engrossing real-world stories and the authors' strengths as renowned researchers and expert teachers, all come together to make the fifth edition of Social Psychology: Goals in Interaction an accessible and engaging read for students, while providing a modern and cohesive approach for their teachers. Check out the authors' website!

Anbieter: Thalia AT
Stand: 02.04.2020
Zum Angebot